What Is Marketing Management?
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
0 Comments
16/01/2020
What is a BCG matrix? Example, Advantages, Limitations
The Boston Consulting Group (BCG) Matrix is a simple corporate planning tool, to assess a company’s position in terms of its product range. The Boston Consulting Group (BCG) Matrix is a portfolio management tool created in 1970 by Bruce Henderson. It is also referred to as the BCG growth-share matrix.
05/09/2019
What is Brand Equity? Components, Importance, Examples
Brand equity is the value of the brand in the marketplace. We can say, the total accumulated value or worth of a brand. Financial accountants define brand equity as the total value of a brand as a separable asset and often called brand valuation or brand value.
16/08/2019
Customer Based Brand Equity | Keller’s brand equity model
Customer Based Brand Equity (CBBE) Model is also known as Keller's Brand Equity Model. CBBE concept is that the power of a brand lies in what customers have learned, felt, seen, and heard about the brand as a result of their experiences over time.
14/08/2019
4 Steps of Strategic Brand Management Process
Strategic brand management process involves the design and implementation of marketing programs and activities to build, measure, and message brand equity. Strategic brand management process has four main steps .
13/08/2019
What is Brand Management | Importance, Definition, Challenges, Functions
Brand Management is the function of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. The process of maintaining, improving, and upholding a brand so that the name is associated with positive results.
12/08/2019
Methods of Pricing & Strategies
Majorly there are four methods for pricing determination strategies: 1. Cost based pricing 2. Break-Even Concept 3. Demand based pricing 4. Pricing related to the market.
11/08/2019
7 Stages of New Product Development Process
New product development process plays a crucial role in deciding the future of the organisation. Every product has a life of its own and it becomes obsolete after a certain period of time. It is essential to develop new products or alter or improve the existing ones to meet the oft-changing customer needs.
10/08/2019
Demand Forecasting
Demand forecasting is an attempt to estimate the future level of demand on the basis of past as well as present knowledge and experience, to avoid both under production and overproduction. Without forecasting, forward planning will be directionless and meaningless.
09/08/2019
Business Buyer Behaviour- Type, Process, Factors, Roles
The buying behaviour of organizations that buy goods and services for use in the production of other products and services that are sold, rented or supplied to others. Organisational buying is also called institutional buying and when the products are used in their own production process, the buying process is called industrial buying.
08/08/2019
