Pricing
What is Pricing? Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be…
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26/04/2020
Models of Communication
Models of Communication Various models of communication are shown in Figure: Aida ModelLevidge and Steiner ModelHierarchy of Effects ModelInnovation-adoption ModelInformation Processing Model Aida Model One…
26/04/2020
Market Entry Strategy
The marketer can make use of market entry strategy by investingin promotions or making widespread entree through low price, andskimming strategies where the short-term gain…
26/04/2020
Marketing Plan
What is Marketing Plan? Marketing planning is a systemic and disciplined exercise to formulate marketing strategies. Marketing planning can be related to the organization as…
27/04/2020
Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning Market segmentation, targeting and positioning (STP) are the basic tools used by the marketers. Each customer has different needs, wants and…
18/05/2020
What is a BCG matrix? Example, Advantages, Limitations
The Boston Consulting Group (BCG) Matrix is a simple corporate planning tool, to assess a company’s position in terms of its product range. The Boston Consulting Group (BCG) Matrix is a portfolio management tool created in 1970 by Bruce Henderson. It is also referred to as the BCG growth-share matrix.
05/09/2019
What is Brand Equity? Components, Importance, Examples
Brand equity is the value of the brand in the marketplace. We can say, the total accumulated value or worth of a brand. Financial accountants define brand equity as the total value of a brand as a separable asset and often called brand valuation or brand value.
16/08/2019
Demand Forecasting
Demand forecasting is an attempt to estimate the future level of demand on the basis of past as well as present knowledge and experience, to avoid both under production and overproduction. Without forecasting, forward planning will be directionless and meaningless.
09/08/2019
4 Steps of Strategic Brand Management Process
Strategic brand management process involves the design and implementation of marketing programs and activities to build, measure, and message brand equity. Strategic brand management process has four main steps .
13/08/2019
Methods of Pricing & Strategies
Majorly there are four methods for pricing determination strategies: 1. Cost based pricing 2. Break-Even Concept 3. Demand based pricing 4. Pricing related to the market.
11/08/2019
