Integrated marketing communication can be defined as the integration of all the forms of communication and messages so that the marketing organization can create an impactful promotional impact on their target and prospective customer groups.
Transfer pricing is a term used to describe aspects of intercompany pricing arrangements between related business entities and commonly applies to intercompany transfers tangible property, intangible property services and finance transfers.
Price escalation refers to the added costs incurred as a result of exporting products from one country to another.
The selection of appropriate entry mode for a particular foreign market is a very important decision for the firms. They need to understand various factors which can affect their decision and choice of entry.
Foreign direct investment (FDI) is the direct ownership of facilities in the target country. It involves the transfer of resources including capital, technology, and personnel.
What is Management Contracts? Management contract is an agreement between investors or owners of a project, and a management company hired for coordinating and overseeing…
Turnkey Projects or operations are common in international business in supply, erection and commissioning of plants.
When two or more firms join together to create a new business entity, it is called a joint venture. In this kind of agreement the companies share their core competencies and share the ownership.
What is Franchising? Franchising is a form of business by which the owner (franchisor) of a product, service or method obtains distribution through affiliated dealers…
What is Licensing? In this mode of entry, the domestic manufacturer leases the right to use its intellectual property, i.e., technology, work methods, patents, copyrights,…