Reasons for International Market Segmentation The goal of market segmentation is to break down the market for a product or a service into different groups of consumers who differ in…

What is Media Research? Media research is the study of the influence of various mass media on social, psychological and physical aspects. Media research segments people based on the TV…

Digital/Online media is any type of communication that uses electronic devices for its distribution. Online media can be invoked, viewed, modified and distributed through electronic devices. Online media make use…

What is Media Planning? Media planning is the way of distinguishing and selecting media - primarily newspapers, magazines, websites, TV and radio stations and outdoor venues – to place the…

Measuring the Effectiveness of Advertising Programme Advertising refers to the promotion and branding of an organisation’s products and services with the help of various mediums. The main aim of an…

Role of Other Communication Mix in IMC Communication mix refers to the combination of different tools/methods of communication made by an organisation to attain a particular goal. Communication mix consists…

What is Direct Response Advertising? Direct response advertising refers to a short-term strategy that entices leads to take immediate action. The ultimate objective of this form of advertisement is to…

The process of determining your marketing objectives and develop- ing a strategy to meet those objectives is, at its core, what is meant by the term “creative strategy development.” It…