Marketing Essentials
Marketing communications are messages and related media used to communicate with a market. Marketing communications are the promotion part of the marketing mix or the four Ps: price, place, promotion, and product.
Marketing control is the process of monitoring the proposed plans as they proceed and adjust where necessary.
Agricultural Cooperative Marketing An agricultural Co-operative Marketing, is also known as farmers cooperative. A cooperative where farmers pool their resources in certain areas of activity. Agricultural co-operatives are forms of…
Electronic commerce or e-commerce (sometimes written as eCommerce) is defined as the actual buying and selling of goods or services electronically online.
What is Green Marketing? Green marketing can be defined as, “All activities designed to generate and facilitate any exchange intended to satisfy human needs or wants such that satisfying of…
Sales promotion techniques are known as promotion tools and the mode of their application is known as sales programme. These tools and programmes are divided under three heads.
Consumer Behaviour Models: Howard–Sheth Model, Nicosia Model, Learning Model, Economic Model, Psycho-analytical Model, Sociological Model.
What is Industrial Marketing? Industrial marketing or business marketing is to market the products and services to business organizations. Their buyers can be manufacturing companies, government undertakings, private sector organizations,…
What is Market Intelligence? Market intelligence is a collection of information related to company's operating market, gathering and analyzing specifically for the purpose of efficient decision-making in determining strategy in…
What is Advertising Agency? Advertising agency is an independent organization that provides one or more specialized advertising and promotion related services to assist companies in developing, preparing, and executing their…
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