Marketing Essentials
Customer Relationship Management (CRM) means an enterprise-wide integration of technologies working together such as data warehouse, website, Intranet/extranet, phone support system, marketing, production, etc.
What is Green Marketing? Green marketing can be defined as, “All activities designed to generate and facilitate any exchange intended to satisfy human needs or…
Sales promotion techniques are known as promotion tools and the mode of their application is known as sales programme. These tools and programmes are divided under three heads.
Consumer Behaviour Models: Howard–Sheth Model, Nicosia Model, Learning Model, Economic Model, Psycho-analytical Model, Sociological Model.
What is Industrial Marketing? Industrial marketing or business marketing is to market the products and services to business organizations. Their buyers can be manufacturing companies,…
What is Market Intelligence? Market intelligence is a collection of information related to company's operating market, gathering and analyzing specifically for the purpose of efficient…
What is Advertising Agency? Advertising agency is an independent organization that provides one or more specialized advertising and promotion related services to assist companies in…
The advertising budget of a business is typically a subset of the larger sales budget and, within that, the marketing budget. Advertising is a part…
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.
DAGMAR (Defining Advertising Goals for Measured Advertising Results) is a model, involve 52 task for advertising task for setting advertising objectives and measuring the result of an ad campaign.
