CRM analytics are data that show how well an organisation performs in terms of sales and customer service operations. CRM analytics also provides information about customers that companies may utilise…

Planning Information Quality As with handling raw materials, solid planning and a lot of hard work is required for managing the quality of the customer data asset, companies rely on…

CRM data management can be defined as the process of organising and analysing enormous amount of information about a company’s present customers and prospects in order to develop the most…

Businesses can benefit from understanding the value chain model of CRM, which is a model that provides insights into how to design and implement CRM strategies. Francis Buttle created value…

The definition of customer profitability is “the profit earned by a company from serving a single customer or a group of customers over a specified period of time, specifically the…

Customers’ behaviour prediction (also known as predictive analysis) is another term for this type of analysis. Customer behaviour prediction describes the customer timeline that takes place during their shopping session…

Customer retention is the set of activities an organisation harnesses to augment the number of repeat customers and enhance the profit earned from each existing customer. Customer retention refers to…

What is Relationship Marketing? Relationship Marketing is a CRM approach that focuses on retaining customers, increasing client happiness, and increasing customer lifetime value. Its primary goal is to market to…

Lifestyle segmentation is a method of categorising target audiences based on their way of life, which includes activities such as healthy eating, staying active, and participating in sports and other…