Best Branding Courses Online & Certification (July 2024)

  • Post last modified:22 April 2024
  • Reading time:36 mins read
  • Post category:Best Online Course
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Looking for ways to pursue a career in Branding? Taking branding courses is a great way to begin with Branding and learn best practices to become a branding professional. 

We have prepared a list of our best branding courses for those who are serious about Branding and want to go beyond. You can review each article thoroughly and choose your favorite one. 

Before, you must know why Branding is important for companies and why you should learn it. 

Why is it important to learn Branding?

Branding is the process of creating a brand identity that stands out from the competition. It allows businesses to build a strong connection between brand and audience. 

After learning Branding, you can help businesses to improve their customer experience, sales, and customer relationship. Once you create loyalty and trust among customers with Branding, you can stay relevant in a competitive market. 

According to the BLS report, the job growth of advertising, promotions, and marketing managers is expected to grow by 6% from 2022 to 2032, faster than the average for all occupations. Every year, over 34,000 advertising, promotions, and marketing jobs open up. Also, the average salary for a brand manager is $83K per year, as per Indeed.com

Keep reading this article to find out the Best Branding Courses and Certifications that will help you start a new career.

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Best Branding Courses, Certification, Tutorials, Training, Classes Online

Branding Certification Program [Coursera]

The Branding Specialization covers all branding concepts and tools that help understand the behavior and emotional elements behind brands. You will understand how to interrupt the language of images. Throughout the Branding Certificate, you will get familiar with branding techniques to improve the customer experience.

Course Instructor

The Coursera Branding Course will be taught by the top four instructors, including Brian Hallett, Michael Thompson, Pedro Huertas, and Maria Dieguez.

Pros & Cons

Pros

  • Exciting projects
  • Informative and interesting
  • Well-structured

Cons

  • Very long

Key Highlights & Learning Objectives

  • The Branding Certificate Program is divided into 4 courses, namely: 

  • Brand Identity and Strategy: This course will help you understand what a brand is and how to build a successful brand. You build a deep knowledge of brand development, including how to pick the right name, colors, and logo. 

  • Storytelling and Content Marketing: This IE University Course will help to learn how to publish the best content with quality storytelling skills. Also, get a chance to amplify their knowledge of producing content with a call to action and get the audience’s attention. 

  • Create Campaigns to Tell Brand Stories: In this course, you will create stunning and creative campaigns that fulfill client’s desires.

  • Customer Experience: By taking this course, you’ll learn how to align activities across departments and measure impact using a framework that’s been adapted from Customer Journey Mapping.

Who is it for?

The Coursera Branding Specialization is perfect for those who want to build a career as a branding specialist. You only need to be creative to begin this journey. By the end, you will master brand strategies, content generation, image creation, and other skills. Also, you gain confidence in applying skills after receiving a career certificate from IE Business School.

Rating: 4.6/5
Students Enrolled: 86,633
Duration: 1 months, 10 hours/week

Brand Strategy and Management [Kellogg Northwestern]

The Brand Management Course presents you a pathway to learn building winning strategies for long term growth and better customer experience. You will learn how to define a brand in the form of targeting, positioning, characterizing, and creating purpose. Also, the branding online course will provide tools and technology to address marketing challenges, create customer personas, build a meaningful customer journey, and compare purchase types. As a student, you will develop brand management skills, such as measuring and tracking the health of a brand and creating a powerful marketing plan.

Course Instructor

Timothy Calkins will be your instructor in this Kellogg Branding Course. He is a clinical professor of Marketing at Kellogg school of Management who has been teaching marketing strategy and biomedical marketing. Tim won many accolades, including  Top Professor Award from Germany’s Kellogg-WHU Executive MBA Program, the Sidney J. Levy Teaching Award, two Kellogg Faculty Impact Awards, and the Kellogg Executive MBA Programs Top Professor Award.

Pros & Cons

Pros

  • High-quality content
  • Easy to follow
  • Relevant

Cons

  • Need case studies

Key Highlights & Learning Objectives

  • Learn how to determine a product proposition brand touchpoints and understand the importance of building customer advantage.

  • Explore the rules for picking a target market, creating a positioning statement, and master segmentation.

  • Discover tools and technology for creating target personas, a meaningful customer journey with touchpoints, and more.

  • Learn how to build brand portfolio management and determine the best strategy to launch a new product.

  • Understand how to improve awareness of a brand with tracking and create a powerful one-page marketing plan.

  • Able to design brand lines and evaluate growth opportunities for a brand.

Who is it for?

This Brand Management Program is for those who are responsible for improving customer experience, managing supply chains, distribution channels, and more. Whether you are a brand manager, founder, consultant, or brand ambassador, it is the right branding course online. Upon completion, you become a master in creating powerful brand strategies for long-term business and customer affinity.

Rating: 4.6/5
Duration: 3 months, 12 hours/week

Brand and Product Management [Coursera]

The Online branding course covers key concepts such as product lifecycle, product demand estimation, product and brand development, brand identity, customer experience, and more. Along with the Brand Tutorial, you will discover how to determine the success of a brand and implement your brand strategy.

Course Instructor

Luis Rodriguez Baptists is the instructor and creator of this Coursera Brand and Product Management Course. He has experience in building marketing strategies and implementing them for local and international brands. In his two decades of career, Luis has worked with various popular companies, including P&G, Chicco, and AT&T, overseeing large teams.

Pros & Cons

Pros

  • Very well explained
  • Explicitly simple examples
  • Relatable to real-world scenarios

Cons

  • Short and basic

What you’ll learn

  • The Branding Course Online is divided into 6 courses, including:

  • Launching New Products: This module will describe the product strategy concepts and how to define your product strategy.

  • Develop Compelling Brands: In this module, you will learn about the different elements of a brand strategy and how to develop a winning brand strategy.

  • Brand Architecture and Naming: During this module, you will be able to give the right brand name and build a system to add products and brands.

  • Brand Portfolio Management: This module will help you with building a brand portfolio and increase its value to attract customers. 

  • Transform your Brand: In this module, you will understand how to describe the customer experience journey for your brand.

  • Deliver the Brand Promise: In this week’s module, you can develop confidence in explaining and embedding a brand internally within the organization.

Key Highlights & Learning Objectives

  • Understand the product and brand strategy concepts in order to define a successful product and brand strategy.

  • Develop a system to integrate future products into a portfolio, enhancing its value and supporting its growth, and define a brand name and identity.

  • Explain key touchpoints for identifying, defining, and implementing the customer experience journey.

  • Integrate a brand into an organization in such a way that employees are engaged and motivated to deliver on the brand promise.

  • Gain full access to 35+ videos, 10+ readings, 5 quizzes, 2 peer reviews, and 2 discussion prompts. 

Who is it for?

The Online Course on Branding is for beginners who have no experience in developing brand strategy. By the end of the course, you will be able to create an activity plan for your brand and bring your strategy to life.

Rating: 4.7/5
Students Enrolled: 152,790
Duration: 12 hours

Brand and Behavior Management [Coursera]

The brand management certification course will provide you with a brand workout to understand how to change the conception of a brand and its identity depending on customer experience. You will learn how to create a visual identity (e.g., logo) and image (customers’ brand associations) to give a better customer experience. 

Course Instructor

Nader Tavassoli, a professor of marketing at London Business School, will teach the Coursera Brand Management Certification. With over 25 years of experience, he has helped many organizations, ranging from tech startups to 30 Global Fortune 500. Nader is also the founding director of the Customer Focused Marketing Programme and the Walpole Luxury Management Programme at London Business School.

Pros & Cons

Pros

  • Valuable and quality experience
  • Impressed teaching skills
  • Theoretical approach

Cons

  • Outdated and old concepts

What you’ll learn

The Brand Management Certificate includes 5 modules, namely:

  1. Brand Purpose and Experience: In this module, you will discover various topics, such as traditional notions of Branding, changing market conditions, and new approaches to Branding.

  2. Brand Design and Delivery: This module will learn how to design brand experience depending on products and services. 

  3. Leadership and Alignment: During this module, instructors explain how to align strategies with brands, set up brand portfolios, and deliver global brands.

  4. Practices and Engagement: This week’s module is all about how to build engagement with a brand through best practices and use a mode for engaging employees with the brand. 

  5. Metrics and Returns: The final module covers how to improve brand value and design a strategic and cross-functional brand dashboard.

Key Highlights & Learning Objectives

  • Learn to build brands from a broad organizational perspective.

  • Understand how to lead brand-led culture change with human resource practices at the core. 

  • Build brands in multi-brand companies across cultures and geographies and measure brand health, both internally and externally.

  • Gain deep knowledge on how to value and capture returns to brands across the organization. 

  • Learn a new concept – employee-based brand equity and how this is different from the valuation of brands as intangible assets.

  • Full lifetime access to 50+ videos, 7 readings, 5 quizzes, and 5 peer reviews.

Who is it for?

Whether you’re a beginner or want to learn brand management, this online course branding is a perfect option. It doesn’t require any experience to understand aligning business, brand, and behavior. Once you complete this certificate course, you can manage the brands by executing business strategy while changing internal brand-led behavior and culture.

Rating: 4.9/5
Students Enrolled: 490,629
Duration: 3 weeks at 5 hours/week

Build a Human Brand [Udemy]

The branding class is all about learning how to build a business brand and deep human connections with the brand. You will discover how to design brands for living more strategically. Throughout this online branding course, you will get hundreds of examples and how to resonate with your audience, which ultimately helps to make subconscious decisions. Also, you get to understand touch points that improve the positive experience with your brand.

Course Instructor

A brand creator and strategist, Steve Hourghan, created the Udemy Branding Tutorial. He is the founder of the Iconic Fox Agency, which provides creative and strategic services for all types of companies, from publicly listed to independent startups. Steve has also written on brand marketing and communication and has been featured in marketing, Branding, and design publications, including Hubspot, Marketo, and more.

Pros & Cons

Pros

  • Very useful and fantastic
  • Comprehensive and practical
  • In-depth content

Cons

  • Not enough practical tools

Key Highlights & Learning Objectives

  • The Udemy Business Branding Course consists of 6 sections and 42 video lectures to build an authentic brand personality depending on your audience.

  • Learn how to identify your audience’s personality types and use them to build brand personality. 

  • Understand how to improve your brand communication and target the audience. 

  • Explore how to expand your brand personality and create content that resonates with the tone, language, and attitude of the brand. 

  • Learn to apply brand personality for marketing strategy, touchpoints, and communications.

     
  • Full access to 7 downloadable resources, assignments, and 3 hours of on-demand video.

Who is it for?

If you want to build a brand or connect with an audience, the branding course online is the ideal to choose. By the end of this course, you’ll understand how to create a brand personality that evokes certain desires or emotions in your audience, influencing your brand’s visual identity.

Rating: 4.6/5
Students Enrolled: 61,614
Duration: 3 months, 12 hours/week

Build a Personal Brand [Creativelive]

Make a living with Personal Branding. This branding online tutorial will help you understand how to communicate well with your brand and increase awareness among your audience. You will learn how to articulate your purpose and simultaneously prepare for the interview as a brand specialist. You can spend enough time learning that helps you shape your career in the field of Branding.

Course Instructor

Debbie Millman, the instructor of this Personal Branding Course, is one of the most creative and influential designers in the USA. She is also an author, educator, curator, and host of the podcast Design Matters.

Pros & Cons

Pros

  • Important tips
  • Quite informative
  • Highly recommended

Cons

  • Need more details

Key Highlights & Learning Objectives

  • Develop a career philosophy that will guide you through the rest of your life

  • Be able to present yourself effectively during meetings and interviews

  • Stand out from your competitors by networking and establishing a strong network

  • Maintain discipline in your work approach, and you will succeed

  • Increase your self-confidence and sell yourself more effectively

  • Get access to 22 video lessons, downloadable resources, and almost 5 hours of class content.

Who is it for?

Have you spent enough time looking, finding, and working towards a job? This personal branding tutorial can be a great opportunity. When you finish with all the lessons, you can gain confidence in building a personal brand and making a successful career. If you want to know more about personal branding, take a look at our next article for personal branding courses.

Rating: 4.7/5
Students Enrolled: 63.7K

FAQ

How do I start a career in Branding?

You can start your career by pursuing a bachelor’s degree in marketing, advertising, or business, or try out a course from the listed above. You may need to have some experience in a role in brand management.

What skills are needed for Branding?

The skills needed to build a successful brand are strategic thinking, creativity, storytelling, analytical thinking, market research, copywriting, social media, and project management.

Can you make money Branding?

You can make money in different ways to make money from your brand. The best branding courses help you with selling your products and services using advertising and social media platforms. 

Is there a course for Branding?

All the online branding courses can allow you to develop a strong brand for your business or organization. You can take beginner courses that help you understand the basics of brand identity, brand positioning, and brand communication.

What are career roles in Branding?

There are various career roles to pursue in Branding, including Brand Strategist, Creative Director, Brand Manager, Brand Designer, Copywriter, Social Media Manager, Brand Researcher, Advertising Manager, and Brand Ambassador.

Last Words

By taking online courses on branding, you can enhance your branding knowledge and skills so that you can add even more value to your organization, clients, and team. Trends and best practices change from year to year, so staying current is important. One free and easy way to understand Branding is by choosing one of the best branding courses online.

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