Strategic Analysis is a core step in the Strategic Learning Cycle. Every strategist should have a toolbox of analytical strategy tools at his or her disposal.

What is a BCG matrix? Example, Advantages, Limitations

BCG matrix
BCG matrix

The Boston Consulting Group (BCG) Matrix is a simple corporate planning tool, to assess a company’s position in terms of its product range. The Boston Consulting Group (BCG) Matrix is a portfolio management tool created in 1970 by Bruce Henderson. It is also referred to as the BCG growth-share matrix.

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