The Boston Consulting Group (BCG) Matrix is a simple corporate planning tool, to assess a company’s position in terms of its product range. The Boston Consulting Group (BCG) Matrix is a portfolio management tool created in 1970 by Bruce Henderson. It is also referred to as the BCG growth-share matrix.
Strategic Analysis is a core step in the Strategic Learning Cycle. Every strategist should have a toolbox of analytical strategy tools at his or her disposal.