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Customer Relationship Management (CRM) means an enterprise-wide integration of technologies working together such as data warehouse, website, Intranet/extranet, phone support system, marketing, production, etc.
In a world where everything revolves around profit, one of the key elements to a successful business is constantly engaging customers and striving for attracting new ones.
What is Green Marketing? Green marketing can be defined as, “All activities designed to generate and facilitate any exchange intended to satisfy human needs or…
Sales promotion techniques are known as promotion tools and the mode of their application is known as sales programme. These tools and programmes are divided under three heads.
Consumer Behaviour Models: Howard–Sheth Model, Nicosia Model, Learning Model, Economic Model, Psycho-analytical Model, Sociological Model.
An Internship gives you the opportunity to get practical job experience and allows you to put your theoretical knowledge into action. With the help of…
The popularity of SaaS (Software as a Service) is increasing over time. With the increasing demand for this service, the number of SaaS companies is…
What is Cyber Law? Cyber Law is the law governing cyberspace. Cyberspace is a very wide term and includes computers, networks, software, data storage devices.…
Information system planning is focused on determining the information needs and also ensuring that information system planning aligns with the overall business planning. For information…
To get the synergistic impact of Management Information System in a business organization a Management Information System must bear the prerequisites. Requirements of Management Information…
