What is Brand Equity? Measuring, Building and Case Study
What is Brand Equity? Brand equity is a term used to describe a product or brand value through customer awareness and their experience in using the brand. The foundation of…
What is Brand Positioning? Identifying, Establishing, Guidelines, Rules for Success, Repositioning
Brand positioning is a marketing strategy used by organisations to create a distinctive place of the product in the market and the minds of the customers. The concept of brand…
Elements of Branding
Elements of Branding Brand Positioning It is a positioning strategy of a brand that can be used for differentiation. Brand positioning is the process of presenting a brand in the…
What is Brand? Features, Importance, Challenges, Opportunities
What is Brand? As per the American Marketing Association (AMA), a brand is defined as a “name, term, sign, symbol or design or a combination of them, intended to identify…
Contemporary Issues in Performance Management
Performance Improvement Through Quality Management Practices Performance management is a systematic practice which helps an organization achieve its mission and strategic goals by improving effectiveness, empowering employees, and streamlining decision…
Coaching and Mentoring in Performance Management
What is Coaching? Coaching refers to a continuous process where managers or leaders work closely with employees to enhance their skills, improve performance, and achieve organizational and individual goals. It…
Performance Management Through Benchmarking and Balanced Scorecard
What is Benchmarking? Benchmarking is the systematic way of improving performance by consistently identifying, developing, and applying best practices and processes. The search for “best practice” can take place both…
5 Ways to Optimize Business Workflow and Boost Operational Productivity
In today's fast-moving business world, being efficient and productive is essential for success. Companies that refine their workflows can lower costs, heighten customer satisfaction, and achieve long-term growth. Despite issues…
Competency-based Performance Assessment
Organizational business practices are not getting distorted only for business discontinuities like deregulation, globalization, technological convergence, the internet, etc. In a globally competitive market landscape, today customers compete for value…
Performance and Compensation
Linking Performance With Compensation A performance appraisal system is often the link between rewards employees hope to receive and their productivity. The linkage can be thought of as follows: Productivity…
