Strategic Management
Strategic Management explained with notes, articles, tutorials, videos, PDF for MBA, M.COM, B.COM, BBA, higher Business studies courses and training programs.
What is Ansoff Matrix? The Ansoff Matrix, also known as the Product-Market Expansion Grid, is a strategic planning tool that helps businesses explore growth opportunities by analyzing their product and…
What is Vision? Vision can be defined as “a mental image of a possible and desirable future state of the organization” (Bennis and Nanus). It is “a vividly descriptive image…
What is Competitive Advantage? Competitive advantage refers to a situation that puts an organization in a favorable or superior business position. In other words, competitive advantage can be defined as…
What is SWOT Analysis? SWOT stands for strengths, weaknesses, opportunities and threats. SWOT analysis is a widely used framework to summaries a company’s situation or current position. Any company undertaking…
What is Business Level Strategy? Business level strategy refers to the set of actions and decisions that a business undertakes to achieve a competitive advantage in a particular industry or…
Mission Statement can be defined as a sentence describing a company's function, markets and competitive advantages. It is a short written statement of your business goals and philosophies. It defines what an organisation is, why it exists and its reason for being.
The value chain model is also known as Porter’s Value Chain model. Analysis is a business management tool that was developed by Michael Porter and described in his popular book Competitive Advantage: Creating and Sustaining Superior Performance in 1985.
Strategic management can be described as the identification of the purpose of the organisation and the plans and actions to achieve that purpose. It is that set of managerial decisions and actions that determine the long-term performance of a business enterprise.
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