Online Display Advertising
Online Display Advertising Online display advertising, in simple terms, implies advertising on the internet. In this model, an advertiser pays a publisher, when the ad is clicked or seen. Online…
What is Search Engine Advertising?
What is Search Engine Advertising? Search Engine Advertising (SEA), also known as Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising, is a form of online advertising that allows businesses to…
What is Search Engine Optimisation (SEO)? Concept, Types, Working, Importance, Practices
What is Search Engine Optimisation (SEO)? Search Engine Optimization (SEO) refers to the practice of improving the quality and quantity of traffic to a website from search engines through organic…
Planning a Website
Planning a Website A website is developed by anyone inclusive of organisations, business enterprises, individuals and voluntary organisations, which want to tell the world about themselves or their businesses or…
What is Digital Marketing? Objectives, Terms, Components, Process
What is Digital Marketing? Digital marketing refers to the practice of promoting products, services or brands using digital technologies. This can include a variety of channels such as websites, search…
What is E-mail Marketing? Concepts, Types, Process, Platform, Advantages, Practices
What is E-mail Marketing? Email marketing is the practice of sending commercial messages, typically to a group of people, using email. These messages may include promotional content, offers, newsletters, and…
