What is Digital Marketing Strategy? Digital marketing strategy refers to the plan of action that a business or organization creates to reach its target audience, promote its brand, and achieve…

What is Digital Analytics? Digital analytics is the practice of collecting, analyzing, and interpreting data from digital sources such as websites, social media, mobile applications, and other online platforms. The…

What is Affiliate Marketing? Affiliate marketing is a type of performance-based marketing in which a company or advertiser pays a commission to an affiliate marketer for each sale, lead or…

What is Mobile Marketing? Mobile marketing refers to the practice of reaching and engaging with target audiences through mobile devices, such as smartphones and tablets. This type of marketing can…

What is Content Marketing? Content marketing refers to a strategic marketing approach that involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The…

What is Social Media Marketing? Social media marketing refers to the process of promoting products, services or brands on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.…

Online Display Advertising Online display advertising, in simple terms, implies advertising on the internet. In this model, an advertiser pays a publisher, when the ad is clicked or seen. Online…

What is Search Engine Advertising? Search Engine Advertising (SEA), also known as Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising, is a form of online advertising that allows businesses to…

What is Search Engine Optimisation (SEO)? Search Engine Optimization (SEO) refers to the practice of improving the quality and quantity of traffic to a website from search engines through organic…

Planning a Website A website is developed by anyone inclusive of organisations, business enterprises, individuals and voluntary organisations, which want to tell the world about themselves or their businesses or…