YouTube Video for Brand Basics Assessment Answers [2021]

  • Post last modified:7 October 2021
  • Reading time:6 mins read

Table of Contents

Before running a campaign, you’d like to track aided and unaided awareness to understand how your customers perceive your brand. What measurement tool can you use to uncover these data points?

  • YouTube Analytics
  • Google Analytics
  • Brand Lift
  • Google Surveys

Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

  • Bumper ads
  • AdWords
  • YouTube
  • Google Preferred

Google helps marketers connect with people using what three kinds of data?

  • Declared, social, and offline
  • Passion, purchase intent, and personalization
  • Declared, matched, and demographic
  • Demographic, purchase intent, and declared

How can you launch Google Preferred and/or Mastheads ads?

  • In YouTube
  • With Brand Lift
  • Through a Google representative
  • In AdWords

How can you reserve Google Preferred and Mastheads ads?

  • In YouTube
  • With Brand Lift
  • Through a Google representative
  • In AdWord

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • Clicks, calls, and sign-ups
  • Sales and purchase intent lift

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • Sales and purchase intent lift
  • Clicks, calls, and sign-ups

On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

  • YouTube
  • Gmail
  • Google+
  • Google Maps

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

  • Brands
  • Fans
  • Creators
  • Networks

TrueView video ads can be especially effective for driving what goals?

  • Consideration and action
  • Awareness and consideration
  • Only awareness
  • Action and awareness

Viewability is a measure of whether or not an ad had a chance to be seen by a user. What is Google’s solution for measuring viewability across the web and is accredited by the Media Ratings Council?

  • Active Lift
  • View Tracker
  • Viewable Lift
  • Active View

What are the three components in the YouTube ecosystem?

  • Brands, publishers, and advertisers
  • Fans, creators, and advertisers
  • Fans, publishers, and producers
  • Creators, agencies, and publishers

What can you use to connect with people based on their purchase intent?

  • Google’s in-market audiences
  • Similar audiences
  • Custom affinity audiences
  • Customer Match

What does digital media offer that TV advertising does not?

  • Demographic targeting
  • Upfront deals
  • Reach
  • Real-time optimization

What does the Google Preferred Preference Score look at to measure popularity and passion?

  • Reach and frequency
  • Likes and shares
  • GRPs
  • User watchtime and audience engagement

What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?

  • Google Surveys
  • Google Analytics
  • Unique Reach
  • Brand Lift

What is a key difference between reservation buying and auction buying?

  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
  • Reservation buying is done programmatically, while auction buying is done manually.
  • Reservation buying is done manually, while auction buying is done through a Google representative.
  • Reservation buying includes hard-to-sell inventory, while auction buying does not.

What is Google Preferred?

  • Google Preferred consists of the bottom five percent of remnant inventory on YouTube.
  • Google Preferred consists of among the top 50 percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers.
  • Google Preferred consists of among the top five percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers.
  • Google Preferred consists of the bottom 50 percent of remnant inventory on YouTube.

What is Google’s programmatic buying platform?

  • YouTube
  • AdWords
  • Google Analytics
  • DoubleClick Bid Manager

What video ad solution can you use to drive visits to your mobile app and increase conversions?

  • TrueView for shopping campaign
  • Bumper ads
  • TrueView for mobile app installs campaign
  • Mastheads

What’s the first step when determining the right video solution for your campaign?

  • Find the KPIs that measure your goal
  • Determine your campaign goals
  • Choose the video solution that drives that goal
  • Optimize your campaign

Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

  • Google Preferred
  • TrueView ads
  • Mastheads
  • Bumper ads

You want to increase awareness among 18- to 34-year-old men. Which of these Brand Lift metrics would you use to see if your campaign is effective?

  • Sales lift
  • Brand interest
  • Brand favorability
  • Brand awareness

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

  • Google’s reach solutions
  • Sales Lift
  • Google Consumer Surveys
  • Brand Lift

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

  • AdWords
  • Through a Google representative
  • Through a third-party provider
  • YouTube

Your agency has specialized in running TV ad campaigns, but now you’re expanding into the thriving digital video market. Which YouTube offering was designed with TV media buyers in mind?

  • TrueView ads
  • Mastheads ads
  • Google Preferred
  • Brand Lift

Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?

  • Brand Lift and TrueView
  • Google Surveys and Google Preferred
  • YouTube Masthead and text ads
  • TrueView and Google Preferred

Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

  • AdWords and DoubleClick Bid Manager
  • AdWords only
  • DoubleClick Bid Manager only
  • YouTube

Your agency wants to extend your reach by adding YouTube to your TV media spend. What Google measurement solution can help you plan and measure reach and frequency?

  • Sales Lift
  • Brand Lift
  • Google’s reach solutions
  • Google Surveys

Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

  • Your local newspaper
  • Radio
  • TV
  • YouTube

Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com. Which Brand Lift metric can measure that?

  • Ad recall
  • Brand awareness
  • Brand consideration
  • Brand interes

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

  • Google does not provide cross-device targeting at this time.
  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  • TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
  • Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.

Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact? Which Brand Lift metric can measure that?

  • Brand favorability
  • Brand interest
  • Brand consideration
  • Brand awareness

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

  • Through the third-party request form
  • In the Google Display Specifications site
  • Through a Google representative
  • In the AdWords Help Center

Leave a Reply