Before running a campaign, you’d like to track aided and unaided awareness to understand how your customers perceive your brand. What measurement tool can you use to uncover these data points?
YouTube Analytics
Google Analytics
Brand Lift
Google Surveys
Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?
Bumper ads
AdWords
YouTube
Google Preferred
Google helps marketers connect with people using what three kinds of data?
Declared, social, and offline
Passion, purchase intent, and personalization
Declared, matched, and demographic
Demographic, purchase intent, and declared
How can you launch Google Preferred and/or Mastheads ads?
In YouTube
With Brand Lift
Through a Google representative
In AdWords
How can you reserve Google Preferred and Mastheads ads?
In YouTube
With Brand Lift
Through a Google representative
In AdWord
If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Views, impressions, unique users, awareness lift, and ad recall lift
Clicks, calls, and sign-ups
Sales and purchase intent lift
If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Views, impressions, unique users, awareness lift, and ad recall lift
Sales and purchase intent lift
Clicks, calls, and sign-ups
On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
YouTube
Gmail
Google+
Google Maps
These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
Brands
Fans
Creators
Networks
TrueView video ads can be especially effective for driving what goals?
Consideration and action
Awareness and consideration
Only awareness
Action and awareness
Viewability is a measure of whether or not an ad had a chance to be seen by a user. What is Google’s solution for measuring viewability across the web and is accredited by the Media Ratings Council?
Active Lift
View Tracker
Viewable Lift
Active View
What are the three components in the YouTube ecosystem?
Brands, publishers, and advertisers
Fans, creators, and advertisers
Fans, publishers, and producers
Creators, agencies, and publishers
What can you use to connect with people based on their purchase intent?
Google’s in-market audiences
Similar audiences
Custom affinity audiences
Customer Match
What does digital media offer that TV advertising does not?
Demographic targeting
Upfront deals
Reach
Real-time optimization
What does the Google Preferred Preference Score look at to measure popularity and passion?
Reach and frequency
Likes and shares
GRPs
User watchtime and audience engagement
What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?
Google Surveys
Google Analytics
Unique Reach
Brand Lift
What is a key difference between reservation buying and auction buying?
Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
Reservation buying is done programmatically, while auction buying is done manually.
Reservation buying is done manually, while auction buying is done through a Google representative.
Reservation buying includes hard-to-sell inventory, while auction buying does not.
What is Google Preferred?
Google Preferred consists of the bottom five percent of remnant inventory on YouTube.
Google Preferred consists of among the top 50 percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers.
Google Preferred consists of among the top five percent most popular channels with highly engaged audiences, organized into easy-to-buy packages for advertisers.
Google Preferred consists of the bottom 50 percent of remnant inventory on YouTube.
What is Google’s programmatic buying platform?
YouTube
AdWords
Google Analytics
DoubleClick Bid Manager
What video ad solution can you use to drive visits to your mobile app and increase conversions?
TrueView for shopping campaign
Bumper ads
TrueView for mobile app installs campaign
Mastheads
What’s the first step when determining the right video solution for your campaign?
Find the KPIs that measure your goal
Determine your campaign goals
Choose the video solution that drives that goal
Optimize your campaign
Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
Google Preferred
TrueView ads
Mastheads
Bumper ads
You want to increase awareness among 18- to 34-year-old men. Which of these Brand Lift metrics would you use to see if your campaign is effective?
Sales lift
Brand interest
Brand favorability
Brand awareness
You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
Google’s reach solutions
Sales Lift
Google Consumer Surveys
Brand Lift
You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?
AdWords
Through a Google representative
Through a third-party provider
YouTube
Your agency has specialized in running TV ad campaigns, but now you’re expanding into the thriving digital video market. Which YouTube offering was designed with TV media buyers in mind?
TrueView ads
Mastheads ads
Google Preferred
Brand Lift
Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?
Brand Lift and TrueView
Google Surveys and Google Preferred
YouTube Masthead and text ads
TrueView and Google Preferred
Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?
AdWords and DoubleClick Bid Manager
AdWords only
DoubleClick Bid Manager only
YouTube
Your agency wants to extend your reach by adding YouTube to your TV media spend. What Google measurement solution can help you plan and measure reach and frequency?
Sales Lift
Brand Lift
Google’s reach solutions
Google Surveys
Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?
Your local newspaper
Radio
TV
YouTube
Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com. Which Brand Lift metric can measure that?
Ad recall
Brand awareness
Brand consideration
Brand interes
Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
Google does not provide cross-device targeting at this time.
Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact? Which Brand Lift metric can measure that?
Brand favorability
Brand interest
Brand consideration
Brand awareness
You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
