YouTube Creative Essentials Assessment Answers (2024)

According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.?

• 70%
• 10%
• 40%
• 25%

According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

• 25%
• 70%
• 55%
• 40%

How can you create video ads to maximize effectiveness on YouTube?

• Cut your TV spot into :30 and :15 video ads
• Build from the ground up rather than modifying your TV spot
• Repurpose your TV spots on YouTube – it’s all video
• Rebuild your TV spots into :30, :15 and :06 video ads

How can you produce video ads to perform well on YouTube?

• Frame widely and pace quickly
• Frame tightly and pace moderately
• Frame widely and pace moderately
• Frame tightly and pace quickly

How can you validate a specific assumption about your audience?

• Run a Google Survey
• Explore Think with Google articles
• Dive into Google Trends
• Review YouTube Analytics watchtime report

How have Bumper ads performed in Google-run studies?

• They are less effective than longer form ads on YouTube
• They are effective on their own at driving ad recall and brand lift
• They reach the same people as TrueView campaigns
• They are effective in increasing ad recall only when consumers see multiple bumpers

In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve?

• Teasing your audience
• Amplifying your message
• Echoing your message
• Segmenting your story

To validate a campaign idea, which tool can be used to explore popular search queries?

• Google Signals
• Google Surveys
• Google Trends
• Think with Google

What can Brand Lift measure?

• Impressions, clicks and reach
• Brand awareness, ad recall and consideration
• View-through rate, watch time and drop-off percentage
• Whichever metrics matter to your client

Which demonstrates the “Attract” principle in the ABCDs?

• Show familiar faces at the beginning of your video
• Show the brand in natural usage
• Have talent speak directly to camera
• Build suspense by keeping the viewer in the dark until the end of the video ad

Which demonstrates the “Brand” principle in the ABCDs?

• Use friendly, relatable, and recognizable people
• Using tightly cropped shots of key people or products
• Include a call to action (CTA)
• Integrate your brand in natural usage in the first five seconds

Which demonstrates the “Connect” principle in the ABCDs?

• Frontload the story arc
• Include a call to action (CTA)
• Speak directly to viewers by breaking the fourth wall
• Integrate your brand in natural usage in the first five seconds

Which demonstrates the “Direct” principle in the ABCDs?

• Consider quick cuts to keep the energy up
• Frontload the story arc
• Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel
• Include brand or product name in voiceover

Which is a best practice for creating effective Bumper ads?

• Cut down your :30 TV spot
• Focus on a single product, feature, or brand message
• Don’t include branding
• Build a single Bumper ad to convey your entire message

Which report provides insight into the many ways viewers find videos?

• Analytics report
• Demographics report
• Audience report
• Traffic sources report

Which report shows how long a video keeps its audience?

• Audience retention report
• Demographics report
• Watch time report
• Audience report

Which report shows how long a video was watched in aggregate?

• Analytics report
• Watch time report
• Audience report
• Audience retention report

Which story arc can be the most impactful on YouTube?

• A traditional story arc works best on YouTube – what works on TV, works on YouTube
• A shot of your brand up-front, then telling your story
• An attention-grabbing opening and quick pacing
• A lead-in, build, big reveal, and offer

Which targeting type can help your client reach consumers who frequent department stores?

• Custom affinity audiences
• Consumer patterns
• Life Events
• In-market audiences

Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?

• Tease, amplify, echo
• The mini-series
• The direct shot
• The follow-up

Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?

• In-market audiences
• Custom affinity audiences
• Life Events
• Consumer patterns

Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

• Include supers and voiceovers to reinforce your brand
• Moderate pacing–not too fast and not too slow
• Break the fourth wall–include a familiar face speaking directly to the camera
• Brand toward the end of the ad