What type of tool would be best for tracking how users are engaging with your web pages?
Page crawling tool
Heatmap tool
HTML parsing tool
Screencast tool
Which of the following error codes is used when the requested resource has been permanently removed?
406
410
400
404
An XML Sitemap can be tested & submitted to Google using Google Search Console.
False
True
Why should the Alt attribute be included when adding images?
To provide search engines with details of images
To allow details of images to be picked up by screenreaders
To prevent other websites from using images without concent
To show alternative images in a series of similar images
Google Analytics is capable of tracking user activity on any digitally connected device.
TRUE
FALSE
A deep link is:
A link with formatted anchor text (bold, italic)
A link to a webpage that is not the homepage
A homepage link to an external high authority source
A link to a third party site
Which of the following is required based on Google’s recommendations for a mobile-friendly website?
Google Voice intergration
Mobile Viewport
Mobile App
Contact number
Pages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.
FALSE
TRUE
In PPC the advertiser pays for:
Clicks on their ads
Impression on their ads
Brand visibility
The link juice acquired from the link
1% CTR means that for every 100 impressions there are 10 clicks
True
False
Google Analytics tracking code should be inserted:
Just before the closing ‘body’ tag
Just after the opening ‘body’ tag
Just after the opening ‘head’ tag
Just before the closing ‘head’ tag
What is NOT a benefit of local SEO?
Your listing appearing in Google Shopping results
Your listing appearing higher in the results for related searches from users searching in your target location
Your listing appearing in Google Maps
Your listing appearing in the local pack results
In Google Analytics, the value (not set) appears for the selected dimension when no source filters have been applied to the Property View.
False
True
Which of the following is the most important for on-page SEO?
H1 tag
Title tag
Alt attribute
Keywords tag
Which of the following tools is not used for backlink analysis?
Google Analytics
ahrefs
Majestic
Google Search Console
Which of the following redirects should be used when perminantly redirecting the location of one URL to another?
302
301
307
303
Which of the following is against Google’s Guidelines?
Directory links
Text advertisements that use the nofollow tag
Paid links
Links that pass link juice
Evergreen content has a short shelf life, like a news article.
False
True
In Digital Marketing, what does UX stand for?
User Extension
User Experience
Universal Experience
Unidentified Extract
The alt attribute is:
A Meta tag that highlights an alternate page
A Meta tag used to specify the anchor text
An image attribute that describes the image
The alternate name for the meta title
Google Search Console’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, CTR & Positions, using data from the last 16 months.
True
False
Which of the following tools can be used to identify mobile optimization issues?
Google’s Dynamic Serving Tool
Google Mobile Console
Google Play
Google Mobile-Friendly Test
Which of the following characters should be used to separate words in URLs?
Colon
Pipe
Underscore
Hyphen
Which of the following redirects has the ‘See Other’ response?
307
301
302
303
Anchor text is the name given to the snippet of content used to promote pages in the search results.
True
False
The meta description can help to:
Add comments to the HTML
Increase Click-Through-Rate
Describe an image
Improve rankings
An XML Sitemap is:
A text file used to instruct robots which pages they can crawl and index
A file used to associate the Search console account with a domain
A webpage that provides the hierarchy of all pages with links help users navigate a website
A file that lists all of your web pages along with details of how often they are updated
Which of the following animals is associated with Google’s algorithm used to target sites with large amounts of thin content?
Penguin
Hummingbird
Panda
Pigeon
In email marketing, the abbreviation UCE stands for:
Unsolicited communication via email
Unwanted commercial email
Uncommon communication email
Unsolicited commercial email
CTR is calculated by the below formula:
(clicks/impressions)*10
(clicks*impressions)/10
(clicks/impressions)*100
(clicks*impressions)/100
The sample size in Google Analytics can be adjusted by:
Adjusting a control in the reporting interface
All of these actions will adjust the sample size
Adding an instruction to the robots.txt file
Using the ‘Filters’ settings
How can a user track activity from their own internal search on their websites?
Setting up ‘Site Search’ in Google Search Console
Using a Heat Map tool
Setting up ‘Site Search’ in Google Analytics
This is not possible
If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.
False
True
When the URL of a page is changed, it’s usually best practice to:
Add a 302 redirect to the new location and update inbound links
Do nothing – Google will find the new page and remove the old page from its index
Keep both the old and new URL live until Google discovers the new URL
Add a 301 redirect to the new location and update inbound links
How do you check Google’s cache of a page?
Using Google Analytics reports
Checking the HTML of a page
Using the cache: search operator
Navigating to the page from Google Search
According to SEO best practice, what is the ideal number of H2 tags a page should have?
2
3
There is no recommended limit
1
How might Google make webmasters aware of a manual penalty applied to their website?
Google never confirms manual penalties
Via their Google Search Console account
Via their Google AdWords account
Via their Google Analytics account
Flash content is known for being easily indexed by search engines.
True
False
Which of the following can be used to handle duplicate content?
Header tags
Hashtags
Canonical tags
Parameters
Which one of the below statements is false?
Broken links are bad for usability but don’t affect SEO
Broken links have a bad effect on SEO
Broken links send users to non-existing web pages
Broken links are bad for usability and reputation
How can a company create a forum for dialogue on LinkedIn?
Post updates to the company status
Post comments on competitors’ pages
Use of Groups
Change the company profile regularly
utm_medium and utm_term are URL parameters that are both required for campaign tracking.
False
True
To be considered mobile-friendly, a website should have:
A mobile redirection
A mobile CSS AND a mobile Redirection
A mobile CSS OR a mobile Redirection
A mobile CSS
It is a best practice to block javascript and CSS in the robots.txt file.
True
False
Which of the following tools can be used to extract estimated keyword volumes associated with search terms in Google?
Google Tag Manager
Google Trends
Google Alerts
Google Keyword Planner
According to Google Search Console Crawl Errors, Feature Phones are:
Phones with browsers that can render mobile versions to a certain extent but never fully
Phones with browsers that are capable of rendering normal desktop pages
Phones with browsers without the capability to render normal desktop webpages
Phones without browsers
Which of the following has not been highlighted as a risky link building method?
Links from infographics
Links from guest posts
Trick question – they can all be risky
What is the main purpose of the meta description?
It is linked to the about us page and provides more information to users
It tells the search engine what the most important keywords are for a certain page
It influences how the web pages are described and displayed in search results
It boosts the chances of your web pages ranking higher for the keywords included
When carrying out keyword research for your pages, which of the following should you do?
Choose the most competitive keywords
Choose the same keywords as your competitors
Choose both frequently searched (high volume) & long-tail keywords
Choose keywords that are very popular with other websites
“Dofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should not influence the link target’s ranking in the search engine’s index
False
True
The disavow tool can be used to prevent low quality backlinks from harming your website.
True
False
Which of the below statements is true?
Starting a blog has no effect on a site
Starting a blog on a site can boost online visibility and attract visitors
Starting a blog and linking all pages to your homepage will boost the overall site authority
Starting a blog has no effect on SEO but is a great way to engage visitors
What does the abbreviation SERP stand for?
Search Engine Retail Promotion
Search Engine Results Page
Segmented Entities Result Page
Search Engine Results Position
Keyword stuffing is:
Over use of keywords in anchor text
Inappropriately high keyword density
Usage of keywords only in the meta description
Usage of keywords only in the
When speaking of title tag character limit or length, spaces are not counted.
False
True
Google Analytics: Which of the following is not a metric?
Browser
Pageviews
Average page load time
Sessions
Which of the following does Google consider as ‘Cloaking’?
Paying for links that don’t include the “nofollow” attribute
Placing a webpage on one domain then using the canonical tag to reference another page as the source
Serving a page of HTML text to search engines, while showing a page of images or Flash to users
Waiting for a page to be indexed by the search engines then redirecting the page to another website
Which of the following is known as ‘Keyword Cannibalisation’
All of the above
When a competitor’s position moves above yours in the search results
When more than one page on a single domain has been optimized for the same keyword
When a webpage ranks for a non-relevant keyword
A content publisher is most likely to track actions that as their desired outcome.
Drive product sales
Provide information quickly
Encourage frequent visitation
Drive contact form submissions
In the linear attribution model in Google Analytics:
The first touchpoint in the conversion path would receive 100% credit for the sale
The last touchpoint in the conversion path would receive 100% credit for the sale
Each touchpoint in the conversion path would share equal credit for a sale
The middle touchpoint in the conversion path would receive 100% credit for the sale
Who needs local SEO?
Every business website that delivers goods
Online stores with no physical outlets
Every website offering services worldwide
Every business with a physical address operating in a certain area
The XML Sitemap is used to help users easily navigate websites, providing a hierarchical list of links to all pages.
True
False
Which of the below best describes Facebook engagement?
Likes, comment and shares
Views on a page
Views on posts
Clicks on any content
Which of the following is against Google’s Webmaster Guidelines?
Making web pages primarily for users, not for search engines
Participating in link schemes
Using rich snippets markup
Preventing and removing user-generated spam on your site
Which of the following is an important part of improving local search results?
Featuring in the Yahoo! Directory
Sponsoring a local business
Adding consistent/correct citations
Ensuring your building number is visible in Google Streetview
Which of the following is used to highlight the default version of a page that has alternative versions available for other languages?
Hreflang=”x-default”
Hreflang=”null”
Alt tag
Language declaration tag
How can blog owners prevent link spam in their comments sections?
Use “nofollow” tags
Use “dofollow” tags
Use “noindex” tags
Use “canonical” tags
The H2 tag:
Should only be used on the homepage
Is used as the blue link in the search results
Is only used for formatting purposes
Should be used as the main title on each page
The error message “Forbidden” is an example of which HTTP status code?
303
404
200
403
Which of the following animals represents a Google penalty that is triggered by low quality link building?
Lynx
Panda
Penguin
Caffiene
Multiple H3 tags can be used on all pages.
True
False
Responsive design serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side.
True
False
Which of the following issues can cause duplicate content if not properly handled?
No preferred domain set in Google Search Console
URLs available with & without trailing slash
All of the above
Parameters in URLs
“Nofollow” links are not included in the calculation which determines the amount of PageRank that is passed through other links on a page.
False
True
In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks.
True
False
Ad rank components are:
the bids and the text of the ad
the relevance and the quality score
the text of the ad and the quality score
the bids and the quality score
hreflang tags can be implemented in the XML sitemap.
True
False
When adding the Google Analytics tracking code to your website, it should appear:
In the alt attribute of the favicon image
After the opening tag
On the homepage only
Before the closing tag
According to Google, each XML sitemap should contain no more than:
50,000 URLs
500 URLs
500,000 URLs
5,000 URLs
Which of the following Google Tools can be used to check how many of your pages have been indexed by Google?
Google Search Console
Google Keyword Planner
Google AdWords
Google Analytics
Robots.txt is:
A file to give instructions to Google about how high to rank a certain site
A file used to associate the Search console account with a domain
A file that lists all of your web pages along with details of how often they are updated
A text file that instructs robots how to crawl and index web pages
It is better to use underscores in URLs rather than hyphens.
True
False
Declaring a language has no effect on SEO as search engines can detect a website’s language.
True
False
Which of the following is not an accepted markup format by Google?
RDFa
TLDs
Microformat
Microdata
What is not true about a favicon?
It is typically displayed in the address bar of a browser
It is also known as a shortcut icon
it is used as a logo placeholder to appear on every page
It is an icon associated with a particular website
Formative usability testing is:
Testing with emphasis on data entry
Assessing an application for usability rates
Finding and fixing usability problems
Benchmarking against competitive applications
What is an example of a “soft” 404 error?
A URL that loads a blank page and returns a 200 HTTP Status code
A URL that redirects via a 301 redirect to a custom 404 page returning the 404 HTTP status code
A URL that redirects to a page, that redirects back to the original page, causing an infinite loop
A URL that returns a custom 404 page with the 404 HTTP status code
The following URLs are treated as two separate pages so are considered as duplicate content example.com/page1 and example.com/page1/
TRUE
FALSE
Which of the following is not a link attribute used to help Google understand the nature of links?
Sponsored
Ugc
Nofollow
dofollow
Which of the following is used to highlight a preferred page, when other versions of the page may also exist?
Canonical tag
Follow tag
Nofollow tag
Noindex tag
The meta keywords tag is used by Google as a ranking signal.
True
False
Which of these is NOT a Google recognized search operator?
cache
site
related
similar
Which of these is NOT considered as duplicate content:
Printer-only versions of web pages
Content from another page that is hidden behind an image
Content within or across domains that completely match, deliberately created to manipulate search engines
Content published in a printed magazine as well as on a webpage
Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.
False
True
The hreflang tag is used to:
Allow Google to offer the auto-translate option to visitors in order to reach new visitors based on the selected languages
Provide search engines with other versions of a URL to allow them to serve the correct page to their users based on language
Specify the location on a page to target users in a specific country
Allow the search engines to detect which language is being used
The Google Pigeon update mainly affects:
Video Search
Image Search
Local Search
International Search
Backlinks from Social media channels offer a good source of link juice.
False
True
Evergreen content has a short shelf life (such as news articles).
True
False
The ALT attrubute is:
The alternate name for the meta title
A Meta tag that highlights an alternate page
A Meta tag used to specify the anchor text
Used to describe an image
Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthroughrate & Positions, using data from the last 3 months.
True
False
Affiliate marketing is:
A form of CPC that is commonly used by large businesses
A form of PPC commonly used by small businesses
A revenue model where website owners earn money by sending visitors to a third party website
A revenue model where traffic is generated through social media
