Woorank Certification Exam Answers 2021

  • Post last modified:13 October 2021
  • Reading time:14 mins read

Table of Contents

What type of tool would be best for tracking how users are engaging with your web pages?

  • Page crawling tool
  • Heatmap tool
  • HTML parsing tool
  • Screencast tool

Which of the following error codes is used when the requested resource has been permanently removed?

  • 406
  • 410
  • 400
  • 404

An XML Sitemap can be tested & submitted to Google using Google Search Console.

  • False
  • True

Why should the Alt attribute be included when adding images?

  • To provide search engines with details of images
  • To allow details of images to be picked up by screenreaders
  • To prevent other websites from using images without concent
  • To show alternative images in a series of similar images

Google Analytics is capable of tracking user activity on any digitally connected device.

  • TRUE
  • FALSE

A deep link is:

  • A link with formatted anchor text (bold, italic)
  • A link to a webpage that is not the homepage
  • A homepage link to an external high authority source
  • A link to a third party site

Which of the following is required based on Google’s recommendations for a mobile-friendly website?

  • Google Voice intergration
  • Mobile Viewport
  • Mobile App
  • Contact number

Pages created automatically from searches carried out on your website provide a good method for building user generated content to target new keywords.

  • FALSE
  • TRUE

In PPC the advertiser pays for:

  • Clicks on their ads
  • Impression on their ads
  • Brand visibility
  • The link juice acquired from the link

1% CTR means that for every 100 impressions there are 10 clicks

  • True
  • False

Google Analytics tracking code should be inserted:

  • Just before the closing ‘body’ tag
  • Just after the opening ‘body’ tag
  • Just after the opening ‘head’ tag
  • Just before the closing ‘head’ tag

What is NOT a benefit of local SEO?

  • Your listing appearing in Google Shopping results
  • Your listing appearing higher in the results for related searches from users searching in your target location
  • Your listing appearing in Google Maps
  • Your listing appearing in the local pack results

In Google Analytics, the value (not set) appears for the selected dimension when no source filters have been applied to the Property View.

  • False
  • True

Which of the following is the most important for on-page SEO?

  • H1 tag
  • Title tag
  • Alt attribute
  • Keywords tag

Which of the following tools is not used for backlink analysis?

  • Google Analytics
  • ahrefs
  • Majestic
  • Google Search Console

Which of the following redirects should be used when perminantly redirecting the location of one URL to another?

  • 302
  • 301
  • 307
  • 303

Which of the following is against Google’s Guidelines?

  • Directory links
  • Text advertisements that use the nofollow tag
  • Paid links
  • Links that pass link juice

Evergreen content has a short shelf life, like a news article.

  • False
  • True

In Digital Marketing, what does UX stand for?

  • User Extension
  • User Experience
  • Universal Experience
  • Unidentified Extract

The alt attribute is:

  • A Meta tag that highlights an alternate page
  • A Meta tag used to specify the anchor text
  • An image attribute that describes the image
  • The alternate name for the meta title

Google Search Console’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, CTR & Positions, using data from the last 16 months.

  • True
  • False

Which of the following tools can be used to identify mobile optimization issues?

  • Google’s Dynamic Serving Tool
  • Google Mobile Console
  • Google Play
  • Google Mobile-Friendly Test

Which of the following characters should be used to separate words in URLs?

  • Colon
  • Pipe
  • Underscore
  • Hyphen

Which of the following redirects has the ‘See Other’ response?

  • 307
  • 301
  • 302
  • 303

Anchor text is the name given to the snippet of content used to promote pages in the search results.

  • True
  • False

The meta description can help to:

  • Add comments to the HTML
  • Increase Click-Through-Rate
  • Describe an image
  • Improve rankings

An XML Sitemap is:

  • A text file used to instruct robots which pages they can crawl and index
  • A file used to associate the Search console account with a domain
  • A webpage that provides the hierarchy of all pages with links help users navigate a website
  • A file that lists all of your web pages along with details of how often they are updated

Which of the following animals is associated with Google’s algorithm used to target sites with large amounts of thin content?

  • Penguin
  • Hummingbird
  • Panda
  • Pigeon

In email marketing, the abbreviation UCE stands for:

  • Unsolicited communication via email
  • Unwanted commercial email
  • Uncommon communication email
  • Unsolicited commercial email

CTR is calculated by the below formula:

  • (clicks/impressions)*10
  • (clicks*impressions)/10
  • (clicks/impressions)*100
  • (clicks*impressions)/100

The sample size in Google Analytics can be adjusted by:

  • Adjusting a control in the reporting interface
  • All of these actions will adjust the sample size
  • Adding an instruction to the robots.txt file
  • Using the ‘Filters’ settings

How can a user track activity from their own internal search on their websites?

  • Setting up ‘Site Search’ in Google Search Console
  • Using a Heat Map tool
  • Setting up ‘Site Search’ in Google Analytics
  • This is not possible

If no title tag and/or meta description is specified for webpage, Google will generate one automatically using the content on the page.

  • False
  • True

When the URL of a page is changed, it’s usually best practice to:

  • Add a 302 redirect to the new location and update inbound links
  • Do nothing – Google will find the new page and remove the old page from its index
  • Keep both the old and new URL live until Google discovers the new URL
  • Add a 301 redirect to the new location and update inbound links

How do you check Google’s cache of a page?

  • Using Google Analytics reports
  • Checking the HTML of a page
  • Using the cache: search operator
  • Navigating to the page from Google Search

According to SEO best practice, what is the ideal number of H2 tags a page should have?

  • 2
  • 3
  • There is no recommended limit
  • 1

How might Google make webmasters aware of a manual penalty applied to their website?

  • Google never confirms manual penalties
  • Via their Google Search Console account
  • Via their Google AdWords account
  • Via their Google Analytics account

Flash content is known for being easily indexed by search engines.

  • True
  • False

Which of the following can be used to handle duplicate content?

  • Header tags
  • Hashtags
  • Canonical tags
  • Parameters

Which one of the below statements is false?

  • Broken links are bad for usability but don’t affect SEO
  • Broken links have a bad effect on SEO
  • Broken links send users to non-existing web pages
  • Broken links are bad for usability and reputation

How can a company create a forum for dialogue on LinkedIn?

  • Post updates to the company status
  • Post comments on competitors’ pages
  • Use of Groups
  • Change the company profile regularly

utm_medium and utm_term are URL parameters that are both required for campaign tracking.

  • False
  • True

To be considered mobile-friendly, a website should have:

  • A mobile redirection
  • A mobile CSS AND a mobile Redirection
  • A mobile CSS OR a mobile Redirection
  • A mobile CSS

It is a best practice to block javascript and CSS in the robots.txt file.

  • True
  • False

Which of the following tools can be used to extract estimated keyword volumes associated with search terms in Google?

  • Google Tag Manager
  • Google Trends
  • Google Alerts
  • Google Keyword Planner

According to Google Search Console Crawl Errors, Feature Phones are:

  • Phones with browsers that can render mobile versions to a certain extent but never fully
  • Phones with browsers that are capable of rendering normal desktop pages
  • Phones with browsers without the capability to render normal desktop webpages
  • Phones without browsers

Which of the following has not been highlighted as a risky link building method?

  • Links from infographics
  • Links from guest posts
  • Trick question – they can all be risky

What is the main purpose of the meta description?

  • It is linked to the about us page and provides more information to users
  • It tells the search engine what the most important keywords are for a certain page
  • It influences how the web pages are described and displayed in search results
  • It boosts the chances of your web pages ranking higher for the keywords included

When carrying out keyword research for your pages, which of the following should you do?

  • Choose the most competitive keywords
  • Choose the same keywords as your competitors
  • Choose both frequently searched (high volume) & long-tail keywords
  • Choose keywords that are very popular with other websites

“Dofollow” is a value that can be assigned to the rel attribute of an HTML element to instruct that the hyperlink should not influence the link target’s ranking in the search engine’s index

  • False
  • True

The disavow tool can be used to prevent low quality backlinks from harming your website.

  • True
  • False

Which of the below statements is true?

  • Starting a blog has no effect on a site
  • Starting a blog on a site can boost online visibility and attract visitors
  • Starting a blog and linking all pages to your homepage will boost the overall site authority
  • Starting a blog has no effect on SEO but is a great way to engage visitors

What does the abbreviation SERP stand for?

  • Search Engine Retail Promotion
  • Search Engine Results Page
  • Segmented Entities Result Page
  • Search Engine Results Position

Keyword stuffing is:

  • Over use of keywords in anchor text
  • Inappropriately high keyword density
  • Usage of keywords only in the meta description
  • Usage of keywords only in the
  •  

When speaking of title tag character limit or length, spaces are not counted.

  • False
  • True

Google Analytics: Which of the following is not a metric?

  • Browser
  • Pageviews
  • Average page load time
  • Sessions

Which of the following does Google consider as ‘Cloaking’?

  • Paying for links that don’t include the “nofollow” attribute
  • Placing a webpage on one domain then using the canonical tag to reference another page as the source
  • Serving a page of HTML text to search engines, while showing a page of images or Flash to users
  • Waiting for a page to be indexed by the search engines then redirecting the page to another website

Which of the following is known as ‘Keyword Cannibalisation’

  • All of the above
  • When a competitor’s position moves above yours in the search results
  • When more than one page on a single domain has been optimized for the same keyword
  • When a webpage ranks for a non-relevant keyword

A content publisher is most likely to track actions that as their desired outcome.

  • Drive product sales
  • Provide information quickly
  • Encourage frequent visitation
  • Drive contact form submissions

In the linear attribution model in Google Analytics:

  • The first touchpoint in the conversion path would receive 100% credit for the sale
  • The last touchpoint in the conversion path would receive 100% credit for the sale
  • Each touchpoint in the conversion path would share equal credit for a sale
  • The middle touchpoint in the conversion path would receive 100% credit for the sale

Who needs local SEO?

  • Every business website that delivers goods
  • Online stores with no physical outlets
  • Every website offering services worldwide
  • Every business with a physical address operating in a certain area

The XML Sitemap is used to help users easily navigate websites, providing a hierarchical list of links to all pages.

  • True
  • False

Which of the below best describes Facebook engagement?

  • Likes, comment and shares
  • Views on a page
  • Views on posts
  • Clicks on any content

Which of the following is against Google’s Webmaster Guidelines?

  • Making web pages primarily for users, not for search engines
  • Participating in link schemes
  • Using rich snippets markup
  • Preventing and removing user-generated spam on your site

Which of the following is an important part of improving local search results?

  • Featuring in the Yahoo! Directory
  • Sponsoring a local business
  • Adding consistent/correct citations
  • Ensuring your building number is visible in Google Streetview

Which of the following is used to highlight the default version of a page that has alternative versions available for other languages?

  • Hreflang=”x-default”
  • Hreflang=”null”
  • Alt tag
  • Language declaration tag

How can blog owners prevent link spam in their comments sections?

  • Use “nofollow” tags
  • Use “dofollow” tags
  • Use “noindex” tags
  • Use “canonical” tags

The H2 tag:

  • Should only be used on the homepage
  • Is used as the blue link in the search results
  • Is only used for formatting purposes
  • Should be used as the main title on each page

The error message “Forbidden” is an example of which HTTP status code?

  • 303
  • 404
  • 200
  • 403

Which of the following animals represents a Google penalty that is triggered by low quality link building?

  • Lynx
  • Panda
  • Penguin
  • Caffiene

Multiple H3 tags can be used on all pages.

  • True
  • False

Responsive design serves the same HTML for one URL and uses CSS media queries to determine how the content is rendered on the client side.

  • True
  • False

Which of the following issues can cause duplicate content if not properly handled?

  • No preferred domain set in Google Search Console
  • URLs available with & without trailing slash
  • All of the above
  • Parameters in URLs

“Nofollow” links are not included in the calculation which determines the amount of PageRank that is passed through other links on a page.

  • False
  • True

In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks.

  • True
  • False

Ad rank components are:

  • the bids and the text of the ad
  • the relevance and the quality score
  • the text of the ad and the quality score
  • the bids and the quality score

hreflang tags can be implemented in the XML sitemap.

  • True
  • False

When adding the Google Analytics tracking code to your website, it should appear:

  • In the alt attribute of the favicon image
  • After the opening tag
  • On the homepage only
  • Before the closing tag

According to Google, each XML sitemap should contain no more than:

  • 50,000 URLs
  • 500 URLs
  • 500,000 URLs
  • 5,000 URLs

Which of the following Google Tools can be used to check how many of your pages have been indexed by Google?

  • Google Search Console
  • Google Keyword Planner
  • Google AdWords
  • Google Analytics

Robots.txt is:

  • A file to give instructions to Google about how high to rank a certain site
  • A file used to associate the Search console account with a domain
  • A file that lists all of your web pages along with details of how often they are updated
  • A text file that instructs robots how to crawl and index web pages

It is better to use underscores in URLs rather than hyphens.

  • True
  • False

Declaring a language has no effect on SEO as search engines can detect a website’s language.

  • True
  • False

Which of the following is not an accepted markup format by Google?

  • RDFa
  • TLDs
  • Microformat
  • Microdata

What is not true about a favicon?

  • It is typically displayed in the address bar of a browser
  • It is also known as a shortcut icon
  • it is used as a logo placeholder to appear on every page
  • It is an icon associated with a particular website

Formative usability testing is:

  • Testing with emphasis on data entry
  • Assessing an application for usability rates
  • Finding and fixing usability problems
  • Benchmarking against competitive applications

What is an example of a “soft” 404 error?

  • A URL that loads a blank page and returns a 200 HTTP Status code
  • A URL that redirects via a 301 redirect to a custom 404 page returning the 404 HTTP status code
  • A URL that redirects to a page, that redirects back to the original page, causing an infinite loop
  • A URL that returns a custom 404 page with the 404 HTTP status code

The following URLs are treated as two separate pages so are considered as duplicate content example.com/page1 and example.com/page1/

  • TRUE
  • FALSE

Which of the following is not a link attribute used to help Google understand the nature of links?

  • Sponsored
  • Ugc
  • Nofollow
  • dofollow

Which of the following is used to highlight a preferred page, when other versions of the page may also exist?

  • Canonical tag
  • Follow tag
  • Nofollow tag
  • Noindex tag

The meta keywords tag is used by Google as a ranking signal.

  • True
  • False

Which of these is NOT a Google recognized search operator?

  • cache
  • site
  • related
  • similar

Which of these is NOT considered as duplicate content:

  • Printer-only versions of web pages
  • Content from another page that is hidden behind an image
  • Content within or across domains that completely match, deliberately created to manipulate search engines
  • Content published in a printed magazine as well as on a webpage

Bounce rate is the percentage of visitors to a site who leave after only viewing a single page.

  • False
  • True

The hreflang tag is used to:

  • Allow Google to offer the auto-translate option to visitors in order to reach new visitors based on the selected languages
  • Provide search engines with other versions of a URL to allow them to serve the correct page to their users based on language
  • Specify the location on a page to target users in a specific country
  • Allow the search engines to detect which language is being used

The Google Pigeon update mainly affects:

  • Video Search
  • Image Search
  • Local Search
  • International Search

Backlinks from Social media channels offer a good source of link juice.

  • False
  • True

Evergreen content has a short shelf life (such as news articles).

  • True
  • False

The ALT attrubute is:

  • The alternate name for the meta title
  • A Meta tag that highlights an alternate page
  • A Meta tag used to specify the anchor text
  • Used to describe an image

Google’s ‘Search Analytics’ allows users to track and filter Clicks, Impressions, Clickthroughrate & Positions, using data from the last 3 months.

  • True
  • False

Affiliate marketing is:

  • A form of CPC that is commonly used by large businesses
  • A form of PPC commonly used by small businesses
  • A revenue model where website owners earn money by sending visitors to a third party website
  • A revenue model where traffic is generated through social media

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