Waze Ads Fundamentals Assessment Answers (2023)

  • Post last modified:16 January 2023
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Exam Name: Waze Ads Fundamentals Assessment

Exam URL: https://skillshop.exceedlms.com/student/path/7780-waze-ads-fundamentals

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Waze Ads Fundamentals Assessment Answers

Which Waze offering is a data exchange program in an effort to form partnerships with local governments around the world?

  • Waze Carpool
  • Connected Citizens Program
  • Waze Ads
  • Waze for Brands

Waze is a _ movement company, with the power to move people to you.

  • Car
  • Traffic
  • GPS
  • Human

Passing the “Toothbrush Test” means that drivers use Waze __ times per day.

  • 1
  • 2
  • 1.5
  • 0

In the U.S., on which of the following popular branding platforms do people spend the most in-app time per month, on average?

  • Waze
  • Pinterest
  • Snapchat
  • Twitter

What type of additional support do Preferred Partners receive?

  • Client acquisition support
  • Training materials
  • Dedicated Account Manager
  • All of these

Pricing for Plus starts at $____/day?

  • $1,000
  • $500
  • $169
  • $400

Which solution is meant for businesses with 1 to 10 locations?

  • Brands
  • Starter
  • Plus
  • None of these

In 2017, ads on Waze generated how many navigations to local businesses around the world?

  • 4 million
  • 10 million
  • 14 million
  • 24 million

Is there a minimum investment to become Certified?

  • Yes
  • No, but Fundamentals Certification is required
  • No, but Advanced Certification is required
  • None of these

Pricing for Waze Ads is based upon what type of model?

  • CPM
  • Flat rate
  • Yearly subscription
  • Monthly budget

In the U.S., Wazers with how many people in their household make up 65% of overall users?

  • 0
  • 1
  • 2 to 4
  • 5 to 10

What business information does a Branded Pin provide when a user clicks on the info button?

  • Business locations and store hours
  • Phone number and special deals
  • Store hours and phone number
  • Business location, store hours, phone numbers, and special deals.

What do all three ad formats help businesses achieve?

  • Differentiation from similar businesses in their area
  • Improved location awareness
  • Increased navigations to their locations and in-store traffic
  • All of these

What can advertising on Waze Local help businesses of all sizes achieve?

  • Raise their profile
  • Increase location awareness
  • Drive in-store traffic by turning their location into a destination
  • All of these

Which Waze Partner Program service level requires Waze Ads Advanced Certification and a minimum quarterly investment?

  • Waze Certified
  • Preferred Partner
  • Both
  • Neither

In the U.S., nearly half (46%) of all Waze users have a yearly household income of what amount (USD)?

  • $50K or less
  • $75K
  • $90k
  • $100K or more

What do Waze Ads include that traditional OOH, billboards, and other ad platforms lack?

  • Business name and logo
  • Business address
  • Critical targeting and measurement capabilities to interact directly with drivers in motion and turn your location into a destination
  • Business phone number

Which ad formats does the Plus solution offer?

  • Branded Pins and Promoted Search
  • Zero-Speed Takeover
  • All of these
  • None of these

If you plan to spend less than $169/day, which solution is most suitable for your business?

  • Starter
  • Plus
  • Brands
  • None of these

Waze uses insights to effectively target drivers _?

  • When they are at work
  • When they are at home
  • When they are near your business or visiting your competitors
  • When they are not using Waze

What is the most recent Waze offering?

  • Connected Citizens Program
  • Waze Ads
  • Waze Carpool
  • None of these

In the U.S., almost ⅓ of the Wazers you reach on Waze live within how many miles / km of your business?

  • 6 / 10
  • 10 / 16
  • 12 / 19
  • 15 / 24

How many people use Waze around the world each month?

  • 20 million
  • 50 million
  • 75 million
  • > 110 million

How many crowdsourced reports on routes and road conditions does Waze receive each month?

  • 10 million
  • 13 million
  • 27 million
  • 53 million

Name the level(s) of the Waze Partner Program.

  • Certified
  • Partner
  • Certified and Preferred Partner
  • Waze Local Partner

How does the Waze Dashboard define the Navigations performance metric?

  • The number of Wazers who search for your business
  • The number of Waze users who click “Drive There” from an ad unit and then “Go” from the Location Preview screen
  • The number of Wazers who see your ad
  • The number of Wazers who click on your phone number

What additional features are in the Plus dashboard?

  • Ad Downloads
  • Inbox Impressions
  • Inbox Action Clicks
  • All of these

Which Agency Partner service level requires Advanced Certification and a minimum quarterly investment?

  • Waze Certified Partner
  • Waze Preferred Partner
  • Both
  • Neither

More than what percentage of drivers using Waze are between 25 and 54 years old?

  • 25%
  • 50%
  • 75%
  • 99%

On which of the following popular branding platforms do people spend the most in-app time per month, on average?

  • Waze
  • Pinterest
  • Snapchat
  • Twitter

On which platform can small and medium-sized businesses or national brands seeking localized campaigns advertise?

  • Waze for Brands
  • Waze Local
  • Waze Ads
  • None of these

What is the newest Waze offering?

  • Connected Citizens Program
  • Waze for Brands
  • Waze Local
  • Waze Carpool

Pricing for both Starter and Plus is based upon what type of model?

  • CPM
  • Flat rate
  • Yearly subscription
  • Monthly budget

Pricing for Waze Local Starter begins at as little as $ /day, while Waze Local Plus starts at $/day?

  • $10 / $1,000
  • $100 / $500
  • $2 / $100
  • $1/$500

Insights and data allow Waze Local to effectively target drivers by knowing what?

  • When drivers are visiting your competitors
  • When drivers are near your business
  • When drivers are near your business or visiting your competitors.
  • When drivers are at home or work

Nearly half (46%) of all Waze users have a yearly household income of what amount?

  • $50K or less
  • $75K
  • $90k
  • $100K or more

How many hours per month do Wazers average on the app?

  • 2
  • 5
  • 6
  • 10.5

Name the level(s) of Waze Agency partnership?

  • Certified Partner
  • Preferred Partner
  • Certified Partner and Preferred Partner
  • Waze Local Partner

What do all three ad formats help small and medium-sized businesses or national brands seeking localized campaigns achieve?

  • Differentiation from similar businesses in their area
  • Improved location awareness
  • Increased navigations to their locations and in-store traffic
  • All of these

In 2017, more than __ drivers visited local businesses in the U.S. advertising on Waze?

  • 0.3 million
  • 1.3 million
  • 2.3 million
  • 3.3 million

What does Promoted Search offer?

  • Priority in drivers’ search results
  • Business name, logo, and address
  • All of these
  • None of these

How are Waze routes developed to be as efficient as possible?

  • Crowd-sourcing
  • Collective GPS tracking
  • Both of these
  • Neither

What is our company’s mission statement?

  • Outsmarting traffic, together
  • Encouraging carpooling
  • Promoting ride-sharing
  • Take 50% of cars off the road

Almost ⅓ of the Wazers you reach on Waze Local live within how many miles of your business?

  • 6
  • 10
  • 12
  • 15

Zero-Speed Takeover displays ads when drivers __?

  • Check their phone
  • Come to a complete stop for more than 4 seconds
  • Search for a business
  • Begin driving

If you plan to spend less than $100/day, which solution is most suitable for your business?

  • Waze Local Starter
  • Waze Local Plus
  • Both
  • Neither

On average, what navigational increase do businesses experience when they advertise on Waze Local?

  • 2%
  • 9%
  • 10%
  • 20%

What is the minimum investment requirement for Preferred Partners?

  • $15k per month for three consecutive months
  • $45k in the last three months
  • Either of these
  • Neither

What does the Waze Dashboard allow you to do?

  • Manage your account settings
  • Track the performance of your campaign
  • View your Creatives
  • All of these

Which Waze offering is a data exchange program that offers Waze vital insights on proposed road closures and detours?

  • Waze Carpool
  • Connected Citizens Program
  • Waze Local
  • Waze for Brands

How many times per day do drivers feel they must use Waze in order to pass “The Toothbrush Test”??

  • 1
  • 2
  • 1.5
  • 0

In what year did Google acquire Waze?

  • 2005
  • 2008
  • 2013
  • 2017

Wazers with 2 to 4 people in their household make up what percentage of overall users?

  • 25%
  • 50%
  • 60%
  • 65%

Which additional ad format does Waze Local Plus offer?

  • Branded Pins
  • Promoted Search
  • Zero-Speed Takeover
  • None of these

What can advertising on Waze Local help small and medium-sized businesses or national brands seeking localized campaigns achieve?

  • Raise their profile
  • Increase location awareness
  • Drive in-store traffic
  • All of these

What do Waze Local ads offer that traditional OOH and billboards lack?

  • Business name and logo
  • Business address
  • Critical targeting and measurement capabilities to reach an audience of 100% nearby drivers in real time
  • Business phone number

What type of additional support do Waze Preferred Partners receive?

  • Client acquisition
  • Training materials
  • Dedicated Account Manager
  • All of these

What business information do Branded Pins provide when a user clicks on them?

  • Business locations and store hours
  • Phone number and special deals
  • Store hours and phone number
  • Business locations, store hours, phone numbers, and special deals.

How do you calculate an Ad’s Click-Through Rate (CTR)?

  • Ad Unit Clicks/Impressions
  • Impressions/Ad Unit Clicks
  • Navigations/Ad Unit Clicks
  • None of these

What is the Waze key user benefit?

  • Save drivers 30 seconds per day
  • Save drivers 1 minute per day
  • Save drivers 2 minutes per day
  • Save drivers 5 minutes per day

How many people use Waze around the world?

  • 20 million
  • 50 million
  • 75 million
  • 100 million

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