Twitter Video Ad Badge Assessment Answers (2024)

Advertisers should consider First View when they want to: (Select all that apply.)

• Maximize watch time with a format typically watched longer than other Twitter timeline formats
• Drive wesbite traffic and lower-funnel objectives
• Be the first thing people see when they open Twitter, when memory response is highest
• Drive a higher brand and message recall

Clear logo placement can positively impact:

• The mood of your audience
• Sales of your products
• Unaided brand recall
• The amount of Direct Messages you receive after a campaign

Creative matters because _____.

• E-People don’t read the copy on Twitter
• 47% of sales are attributed directly to creative
• Ads with better creative are often Retweeted by celebrities
• You aren’t directly in control of it

Each Promoted Trend is made up of which three components? (Select three.)

• Trend #Hashtag
• Companion Tweets
• Trend Description
• Animated Trend GIF

First View campaigns can only be purchased through _.

• MACT
• Your Twitter Client Partner
• Ads Manager
• Bid

For video Tweet content, match the questions to the ad component:

• What do you want consumers to think?
• How do you want them to feel?
• What do you want them to do?

If your company wants to promote new running shoes with famous athletes, they should choose:

• Team #Live Brand Studio
• Team #Influencers
• Team #BlueBrush
• Team #Optimization

In-Stream Video Ads are:

• Curated, relevant, engaging, and brand-safe
• Only shown to people over the age of 18
• Always longer than 30 seconds and unskippable
• The best way to take over the Explore tab on Twitter for a day

In-Stream Video Ads help advertisers to: (Select two.)

• Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.
• Showcase longer video > 30 seconds, or share feature-length content with brand followers
• Generate brand lift with video content
• Align brand messages with a single publisher

In-Stream Video Sponsorships can be most effective for brands who: (Select three.)

• Don’t do or can’t afford traditional TV sponsorships
• Already sponsor TV programming
• Want to target a competitor’s TV sponsorship
• Want to drive traffic or sign-ups on a website

Match the best practices for good creative to the statements.

• Make an impact early
• Put your brand front and center
• Keep it short and simple

Match the following combined takeover products to their potential impacts.

• Promoted Trend + Spotlight
• Takeover Ads + Twitter Emoji
• First View + Promoted Trend

Match the following sponsorship types to the definitions.

• EPre-roll ads before live video
• Pre-roll ads on highlight clips
• Brand integrations
• Sponsored Moments

Match the following terms to the descriptions.

• Promoted Video
• Video Website Card
• Twitter Poll
• Conversational Video Ad

Match the sponsorship purchase methods to the descriptions.

• Fixed Rate
• Demo Guarantee
• Biddable

The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the __.

• Settings tab
• In “Mentions” under notifications
• Explore tab
• Direct Message inbox

True or False: People on Twitter are watching more than 2 billion videos daily.

• False
• True

True or False: Pre-roll ads are skippable after 6 seconds.

• True
• False

True or False: Promoted Trends can be purchased by multiple advertisers per geographic area, per day.

• True
• False

True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section.

• True
• False

True or False: You create a First View campaign by starting with the campaign objective.

• False
• True

Twitter In-Stream Video Ads: (Select two.)

• Feature professionally produced videos (no user-generated content)
• Require Tweet copy
• Are billed only when someone follows your account
• Offer pre-roll video across 200+ of the top premium publishers within one campaign

Twitter Polls are best used when brands want to __. (Select two.)

• Align with influencers who have controversial opinions
• Drive conversions on their website
• Build loyalty by listening to their audience’s opinion
• Involve their followers in brand or content decisions

Twitter’s #BlueBrush team can help when _. (Select three.)

• You need a graphic designer to create original assets for your brand
• You need help with photography for an upcoming product launch
• You are looking for staff augmentation
• You need a custom animation for an upcoming video campaign

Video ads on Twitter feel more relevant and less intrusive because:

• They display only in a creator’s profile page.
• They only display in the timeline if they are forwarded or liked by someone you follow.
• They display within the timeline as normal Tweets (although marked as Promoted).
• They display within the timeline as normal Tweets and are not marked as Promoted.

What are the locations where you might see a Promoted Video served?

• Within the timeline, on someone’s profile, and at the top of relevant search results pages
• Only within the timeline
• On the sidebar of twitter.com, in your Direct Message inbox, and in the Moments section
• The Trends section, the login screen, and the profile settings page

What are the three bid units available when creating a Promoted Video Views campaign?

• 2s/50% video view, 3s/100% video view, 6s video view
• 3s/100% video view, 10s/100% video view, 30s/50% video view
• 6s video view is the only bid unit for Promoted Video View campaigns
• 3s/100% video view is the only bid unit for Promoted Video View campaigns

What are the three key factors to maximizing the effectiveness of your video ads on Twitter?

• Branding, video length, strong visuals
• Use of captions, audio volume, color accuracy
• Use of influencers, spelling and grammar, video quality
• Use of large logos, including animals, exporting at a high frame rate

What are the three purchasing options for an In-Stream Video Ad?

• Nielsen Demo Guaranteed (US only)
• Fixed Pricing
• Twitter “Best Price” matching algorithm
• Through the Auction — Biddable

Which type of In-Stream Video Ad would you choose for your sponsorship campaign if you wanted to connect with the audience of an awards show happening right now?

• Pre-roll before live video
• Promoted Trend
• Pre-roll ads on highlight clips
• Sponsored Moments

Why should you work with an influencer?

• EInfluencers only get paid when you sell a product on Twitter.
• Influencers cost less than hiring a professional actor.
• An influencer’s authentic voice may help make your brand more relevant.
• Influencers can often create content faster than brands can.

You may need Twitter’s #Optimization team when _. (Select three.)

• You’re concerned about the cost of producing mobile-first video content
• You need a custom animation for an upcoming video campaign
• You want to optimize assets you already have
• Your content is underperforming

What are the three types of video formats you can choose for your Promoted Video Views campaign?

• Video, Conversational Video
• Video, GIF
• Video, GIF, Conversational Video
• Video only

What can help your audience make a connection within the first few seconds of watching your video?

• Showing people or talent at the start of the video
• Using nothing but text in the first few seconds
• Not including your logo immediately
• Adding music that reminds them of their childhood

What is a Conversational Video Ad?

• A type of Promoted Video that links directly to a website
• An In-Stream Video Ad that gathers feedback using an opinion card
• A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message
• A Conversational Video Ad sends text messages to a mobile phone

What is a Video Website Card?

• A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers
• A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions
• A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page
• An In-Stream Video Ad that gathers feedback using an opinion card

What is one of the reasons brands are choosing to go live on Twitter?

• To remarket to their existing customer base
• To drive increased conversation with their audience
• To increase their app installs
• To optimize the existing assets

What is the best tool for driving sales that is directly within your control?

• Good creative
• Ads longer than 6 seconds
• Twitter copy
• Brand recognition

What types of events are brands choosing to highlight when going live on Twitter? (Select all that apply.)

• Earnings calls
• Product launches
• Fashion shows
• Shareholder proxy votes

When creating a new In-Stream Video Ad, what does “Brand Safety” inside targeting criteria allow you to do?

• Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads
• Add redaction to your Tweet copy automatically
• Customize what your audience sees based on their age
• Filter on demographics

When creating content for First View, you should: (Select all that apply.)

• Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
• Use extremely loud music: Loud noises attract attention and can help give your ad more views.
• Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
• Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.

When will people on Twitter typically see a First View campaign in their timeline?

• The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign
• One specific time at the day of the campaign, as chosen by the advertiser
• Specific times throughout the day of the campaign, as chosen by the advertiser
• Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign

Which Live Brand Studio product offers live, real-time analytics in Media Studio?

• Broadcast
• Both Broadcast and Event Page
• Neither Broadcast nor Event Page
• Event Page

Which Live Brand Studio product requires approval from the Twitter Brand Team?

• Neither Broadcast nor Event Page
• Broadcast
• Event Page
• Both Broadcast and Event Page

Which of the following are best practices when creating an In-Stream Video Ad? (Select all that apply.)

• Don’t use music because it is distracting.
• Keep your content short and simple.
• Brand your video within the first few seconds.
• Use In-Stream Ads to set up other content.

Which of the following safeguards does Twitter employ to protect brand safety?

• Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
• Twitter uses Twitter Polls to collect user feedback on video inventory.
• Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.
• Twitter only runs ads on user generated content offering limited brand safety.

Which of the following statements about Promoted Trend Spotlight is correct?

• Promoted Trend Spotlight will feature your ad at the top of the Explore tab for 48 hours.
• The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend.
• Promoted Trend Spotlight is another name for Twitter emoji.
• Promoted Trend Spotlight is best for long-form (5 minutes or longer) video content

Which of these statements best describe First View? (Select all that apply.)

• It is best suited for lower-funnel campaign objectives.
• It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions.
• It can only be purchased by one advertiser per day, per geography.
• It includes a Twitter Brand Survey.

Which two Twitter video ad formats allow your message to be one of the first things a person sees when they log on? (Select all that apply.)

• First View
• Promoted Video Carousel
• Video Website Cards
• Promoted Trend