Retail Business Location
Before visiting a mall or a shop, the first question that arises in consumers’ mind is, “How far do I have to walk or drive?” In populous cities such as…
Strategic Planning in Retailing
“Strategy” means several things to several people at different points of time. It is fashionable nowadays to use the word ‘strategy’. Hence, people talk about defence strategies, business strategies, strategies…
Merchandise Management
The merchandise management process allows the retail buyer to forecast with some degree of accuracy what to purchase and when to have it delivered. This will greatly assist the company in attaining its sales and gross margin goals.
Retail Market Segmentation
Retail Market Segmentation Market segmentation gives a practical understanding of the retail clients’ necessities. With the unique comprehension of business sector division, retail managers and marketing personnel can formulate strategy…
Types of Retail Ownership
There are five types of retail ownership: Independent RetailerExisting Retail BusinessFranchiseDealershipNetwork Marketing Independent Retailer In independent retailer is one who builds his/her business from the ground up. From the business…
What is Retailing? Definition, Functions, Importance
Retailing encompasses those business activities involved with the sale of goods and services to the final consumer for personal, family, or household use.
Retail Marketing Notes, PDF, Syllabus I MBA (2024)
Download Retail Marketing Notes, PDF, Books, Syllabus for MBA (). We provide a complete retail marketing pdf. Retail Marketing study material includes retail marketing notes, book, courses, case study, syllabus,…
