What is Media Research?
What is Media Research? Media Research involves the collection of data about the various advertising media, surveying consumers on their media preferences and habits, and carrying out primary and secondary…
What is Interpretation in Research?
What is Interpretation? Interpretation is the process of making sense of numerical data that has been collected, analyzed and presented. Interpretation is the act of explaining, reframing, or otherwise showing…
What is ANOVA? Types, Assumptions
What is ANOVA? Analysis of Variance (ANOVA) is a collection of statistical models and their associated procedures, in which the observed variance in a particular variable is partitioned into components…
What is Questionnaire? Types, Components, Merits, Demerits
What is Questionnaire? Questionnaire is a list of questions or statements pertaining to an issue or program. It is used for studying the opinions of people. It is commonly used…
What is Sample Design? Characteristics, Elements, Determination
What is Sample Design? A sample design is a definite plan for obtaining a sample from a given population Sample constitutes a certain portion of the population or universe. Sampling…
Process of Research
Research process involves execution of a series of phases towards accomplishment of the objectives of research. Each phase in the research process need not be carried out in a sequential…
Classification of Research
Classification of Research Descriptive Research Exploratory Research Applied Research Fundamental Research/Pure Research Quantitative Research Qualitative Research Conceptual Research Empirical Research Experimental Research Historical Research Descriptive Research Descriptive research seeks to…
Relevance of Research
Relevance of Research Relevance of Research can be summarized as follows: Research is a Tool for Building Knowledge and Efficient Learning Research Means to Understand Various Issues Research is an…
Characteristics of Good Research
Good research generates dependable data that are derived by professionally conducted practices and that can be used reliably for decision-making. In contrast, poor research is carelessly planned and conducted, resulting…
What is Non-parametric Tests? Types: Sign, Rank Correlation, Rank Sum, Matched Pairs, Chi-square Test
What is Non-parametric Tests? Non-parametric tests are not based on assumptions about a population and its parameters. A researcher can use these tests without taking into consideration population distribution and…
