Principles of Marketing
What is Customer Value? Customer Value, also known as customer-perceived value shows the difference between customers’ perceived evaluations of the benefits versus the product cost. Customer value determines whether the…
What is Marketing? Marketing is a process of promoting the buying and selling of a product or service. The term ‘marketing’ has been defined in different ways by different people.…
Consumer behaviour refers to the actions of consumers in the market place and the underlying motives for those actions.
Marketing Environment is the combination of Internal factors and the External factors and forces outside marketing that affect top-level management’s ability to develop and maintain successful relationships with its target customers.
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