Consumers of Financial Services
Consumer Choices in Financial Services A consumer choice can be defined as preferences present by the consumer for the products/services. In the case of financial services, consumers face a lot…
Marketing of Financial Services
Consumer Choices in Financial Services A consumer choice can be defined as preferences present by the consumer for the products/services. In the case of financial services, consumers face a lot…
What is Financial Planning? Financial planning refers to a process of planning finances by an individual to identify his/her financial needs and objectives and invest according to the requirements. It…
What is Strategic Marketing? Strategic marketing can be defined as identifying one or more sustainable competitive advantages an organization has in the market. It is a way that is used…
Marketing of Goods and Services A product is an offering by an organization to satisfy the needs and wants of customers. A product may include goods, services, information, and ideas.…
What is Financial Service Market? The Financial Services Market refers to the vast and diverse sector of the economy that provides various financial products and services to individuals, businesses, and…
What is Financial Services? Financial services refer to services provided by the banks and financial institutions in a financial system. In general, all types of activities which are of financial…