Consumer Research
What is Consumer Research? Consumer research is the process and tools used to study the consumer behavior. Marketers carry out consumer research regularly to know…
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31/07/2020
Types of Logistics
What is Logistics? Logistics deals with all activities that facilitate product flow from the point of raw material acquisition to the point of final consumption…
21/06/2020
Classification of Products
Consumer Products Consumer goods can be classified on the basis of their shopping habits. They are grouped as convenience goods, shopping goods, specialty goods and…
19/06/2020
Kotler Product Level
A product has different layers like an onion and each of the layerscontributes to the make of the product. Every marketer shouldanalyse the product at…
18/06/2020
Brand Building Process
Brand building process refers to enhancing a brand’s equity directly through advertising campaigns and indirectly through promotions. A well-planned brand building process follows many sequential steps, which are contextual, and thus cannot be generalized for all brands.
17/06/2020
Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning Market segmentation, targeting and positioning (STP) are the basic tools used by the marketers. Each customer has different needs, wants and…
18/05/2020
Marketing Plan
What is Marketing Plan? Marketing planning is a systemic and disciplined exercise to formulate marketing strategies. Marketing planning can be related to the organization as…
27/04/2020
Market Entry Strategy
The marketer can make use of market entry strategy by investingin promotions or making widespread entree through low price, andskimming strategies where the short-term gain…
26/04/2020
Models of Communication
Models of Communication Various models of communication are shown in Figure: Aida ModelLevidge and Steiner ModelHierarchy of Effects ModelInnovation-adoption ModelInformation Processing Model Aida Model One…
26/04/2020
Advertising
What is Advertising? Advertising is a paid form of communication in which the sponsor or the brand owner has made payments to the media to…
26/04/2020