Consumer Research is the process and tools used to study consumer behavior. Marketers carry out consumer research regularly to know what benefits consumer seek by using a product or service.
What is Logistics? Logistics deals with all activities that facilitate product flow from the point of raw material acquisition to the point of final consumption as well as the information…
The products are classified as follows: Consumer ProductsConvenience GoodsShopping GoodsSpecialty GoodsUnsought GoodsBusiness ProductsMaterials and PartsCapital ItemsSupplies and Business Services Consumer Products Consumer goods can be classified on the basis of…
A product has different layers like an onion and each of the layers contributes to the make of the product. Every marketer should analyse the product at different levels. The…
Brand building process refers to enhancing a brand’s equity directly through advertising campaigns and indirectly through promotions.
The growing use of the Segmentation, Targeting and Positioning Process (STP) has occurred as a direct result of the prevalence of mature markets, the greater diversity in customer needs, and the ability to reach specialized or niche segments.
A marketing plan is a written document that summarizes what the marketer has learned about the market place and indicates how the firm plans to reach its marketing objectives. It is one of the most important outputs of the marketing process.
4 Market Entry Strategy: Rapid Skimming, Slow Skimming, Rapid Penetration, Slow Penetration Strategy
Models of Communication: AIDA, Levidge and Steiner, Hierarchy of Effects, Innovation-adoption, Information Processing Model
Advertising is a paid form of communication in which the sponsor or the brand owner has made payments to the media to carry the message through their set of media vehicles.