Digital Media
Digital/Online media is any type of communication that uses electronic devices for its distribution. Online media can be invoked, viewed, modified and distributed through electronic devices. Online media make use…
What is Media Planning? Advantages, Basic Terminology, Process of Developing a Media Plan
What is Media Planning? Media planning is the way of distinguishing and selecting media - primarily newspapers, magazines, websites, TV and radio stations and outdoor venues – to place the…
Monitoring, Evaluation and Control
Measuring the Effectiveness of Advertising Programme Advertising refers to the promotion and branding of an organisation’s products and services with the help of various mediums. The main aim of an…
Tools in Communication Mix and IMC
Role of Other Communication Mix in IMC Communication mix refers to the combination of different tools/methods of communication made by an organisation to attain a particular goal. Communication mix consists…
What is Direct Response Advertising? Key Aspects, Importance, Characteristics
What is Direct Response Advertising? Direct response advertising refers to a short-term strategy that entices leads to take immediate action. The ultimate objective of this form of advertisement is to…
Implementation and Evaluation of Creative Strategy
The process of determining your marketing objectives and develop- ing a strategy to meet those objectives is, at its core, what is meant by the term “creative strategy development.” It…
How Online Casino Marketing Has Evolved
The advent of the internet revolutionized the gambling industry like nothing else in recent history, particularly the casino sector, which has enjoyed extreme success in the form of online games.…
What Is Instagram Marketing And How To Use It?
Influencer marketing is becoming an increasingly popular means of brand promotion. Standard advertising tools irritate users more than friendly advice from a blogger they trust. Instagram, with more than 2…
Customer Value and Customer’s Perceived Value
What is Customer Value? Customer Value, also known as customer-perceived value shows the difference between customers’ perceived evaluations of the benefits versus the product cost. Customer value determines whether the…
10 Best Marketing Techniques to Fuel Your Business Growth in (2025)
Marketing is the pivot of any business enhancement. The exciting aspect of marketing is, it taps human behavior. If you can create strategies that align with consumer preference and behavior,…