How Online Casino Marketing Has Evolved
The advent of the internet revolutionized the gambling industry like nothing else in recent history, particularly the casino sector, which has enjoyed extreme success in the form of online games.…
What Is Instagram Marketing And How To Use It?
Influencer marketing is becoming an increasingly popular means of brand promotion. Standard advertising tools irritate users more than friendly advice from a blogger they trust. Instagram, with more than 2…
Customer Value and Customer’s Perceived Value
What is Customer Value? Customer Value, also known as customer-perceived value shows the difference between customers’ perceived evaluations of the benefits versus the product cost. Customer value determines whether the…
10 Best Marketing Techniques to Fuel Your Business Growth in (2024)
Marketing is the pivot of any business enhancement. The exciting aspect of marketing is, it taps human behavior. If you can create strategies that align with consumer preference and behavior,…
Industrial Marketing
What is Industrial Marketing? Industrial marketing or business marketing is to market the products and services to business organizations. Their buyers can be manufacturing companies, government undertakings, private sector organizations,…
Market Intelligence
What is Market Intelligence? Market intelligence is a collection of information related to company's operating market, gathering and analyzing specifically for the purpose of efficient decision-making in determining strategy in…
Factors Affecting Promotion Mix
Determining the right set of promotional mix is an important decision of marketing communication manager and whenever they go for determining the promotional mix they always considered many factors. Factors…
Promotional Mix
The promotion mix or element of marketing mix is concerned with activities that are commenced to communicate with customers and distribution channels to enhance the sales of the firm. Elements…
Integrated Marketing Communication (IMC)
Integrated marketing communication can be defined as the integration of all the forms of communication and messages so that the marketing organization can create an impactful promotional impact on their target and prospective customer groups.
What is Transfer Pricing? Methods, Objectives, Advantages
Transfer pricing is a term used to describe aspects of intercompany pricing arrangements between related business entities and commonly applies to intercompany transfers tangible property, intangible property services and finance transfers.
