International Marketing Research can be defined as research that crosses national boundaries and involves the respondents and researchers from various countries and cultures. It may be conducted simultaneously in multiple countries or sequentially over a period to time.
The World Trade Organization (WTO) is the only global international organization dealing with the rules of trade between nations. At its heart are the WTO agreements, negotiated and signed by the bulk of the world’s trading nations.
International marketing is the performance of business activities that direct the flow of goods and services to consumers or users in more than one nation.
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