A strategy is a senior management's plan of action in which the efforts of the staff are coordinated to ensure a long-term relationship in business. Types of Strategies There are…

Emerging Trend in CRM CRM is probably one of the most discussed theories for global competition. It is a well-known fact that CRM is currently applicable to most of the…

Service Quality CRM helps in many internal projects of the company such that it provides effective measures for the inclusive growth of the company. A CRM system is designed in…

What is Customer Privacy? Customer privacy or consumer privacy refers to a practice of handling and protecting the sensitive personal information provided by customers in the course of day-to-day transactions.…

Automation in Sales Process Customer Relationship Management (CRM) and sales automation software are terms that refer to technology that is aimed to streamline sales organisations by automating sales processes and…

One of the owners/primary operator’s responsibilities in the execution of a capital project is to guarantee that the appropriate projects are chosen. This involves establishing a strong match with the…

CRM Implementation The CRM implementation matrix captures many procedures and activities. This matrix is divided into two dimensions and covers a wide range of potential activities: Customer dimension: Various stages…

What is Customer Equity? Customer equity as a result of customer relationship management (CRM). Customer equity is defined as the sum of the discounted lifetime values of all of the…

CRM Strategy Cycle Traditional marketing worldwide practice can result in nuancing revenues and maximising profits, but spending customer space, while it may be a suitable approach at times, will not…

What is CRM Strategy? A CRM strategy is a game plan for improving the interaction between the customers and the sales, marketing, and customer support departments. The term “customer relationship…