Consumer Decision Making Process
Consumer Decision Making Process Consumer decision making process and consumption process of products or services always take place in the context of some specific situation. From a marketers point of…
What is Culture? Definition, Characteristics, Components, Types
Culture is defined as the collective values, customs, norms, arts, social institutions, and intellectual achievements of a particular society.
Consumer Attitude Formation
Consumer Attitude Formation Attitudes are learned though there are different approaches on how learning works as is acquired by individuals. Following factors lead to consumer attitude formation: Economic FactorsFamily FactorsSocial…
Consumer Imagery
An image is a total perception of something that individuals form by processing all the information they are exposed to over time. Research indicate that consumers develop enduring perceptions or images about brands, prices, stores and companies.
What is Consumer Behaviour? Definition, Importance, Types, Stages
Consumer behaviour refers to the actions of consumers in the market place and the underlying motives for those actions.
