Advertising Agency

What is Advertising Agency? Advertising agency is an independent organization that provides one or more specialized advertising and promotion related services to assist companies in…

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Database Marketing

Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.

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DAGMAR Approach

DAGMAR (Defining Advertising Goals for Measured Advertising Results) is a model, involve 52 task for advertising task for setting advertising objectives and measuring the result of an ad campaign.

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Promotional Mix

The promotion mix or element of marketing mix is concerned with activities that are commenced to communicate with customers and distribution channels to enhance the…

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