5 M’S of Advertising
Every organizations or marketing communication firm handle their advertising in different ways. In small firms, advertising is handled by executives or account managers in the…
0 Comments
02/08/2020
Advertising
What is Advertising? Advertising is a paid form of communication in which the sponsor or the brand owner has made payments to the media to…
26/04/2020
Models of Communication
Models of Communication Various models of communication are shown in Figure: Aida ModelLevidge and Steiner ModelHierarchy of Effects ModelInnovation-adoption ModelInformation Processing Model Aida Model One…
26/04/2020