Advertising Agency
What is Advertising Agency? Advertising agency is an independent organization that provides one or more specialized advertising and promotion related services to assist companies in…
What is Advertising Agency? Advertising agency is an independent organization that provides one or more specialized advertising and promotion related services to assist companies in…
The advertising budget of a business is typically a subset of the larger sales budget and, within that, the marketing budget. Advertising is a part…
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.
DAGMAR (Defining Advertising Goals for Measured Advertising Results) is a model, involve 52 task for advertising task for setting advertising objectives and measuring the result of an ad campaign.
As we know that advertising is a powerful communication force, highly visible, and one of the most important tools of marketing communications that helps to…
Determining the right set of promotional mix is an important decision of marketing communication manager and whenever they go for determining the promotional mix they…
The promotion mix or element of marketing mix is concerned with activities that are commenced to communicate with customers and distribution channels to enhance the…
Integrated marketing communication can be defined as the integration of all the forms of communication and messages so that the marketing organization can create an impactful promotional impact on their target and prospective customer groups.
5 M of Advertising 5 M'S of Advertising are: MissionMoneyMessageMediaMeasurement Every organizations or marketing communication firm handle their advertising in different ways. In small firms,…
Models of Communication Various models of communication are shown in Figure: Aida ModelLevidge and Steiner ModelHierarchy of Effects ModelInnovation-adoption ModelInformation Processing Model AIDA Model One…