Semrush Role of Content Course with Eric Enge Exam Answers (2025)

Exam Name: Role of Content Course with Eric Enge

Exam URL: https://www.semrush.com/academy/courses/role-of-content-with-eric-enge/

Role of Content Course with Eric Enge Exam Answers

Why is EAT important?

• Because it is a measure of user satisfaction
• Because how users feel about the quality of your content is important
• Because it’s a core part of the Google algorithm
• Because it’s discussed in the Search Quality Rater’s Guide

True or False: Building valuable backlinks, creating high volumes of content, and making it informational can boost your SEO.

• False
• True

What are the most important insights that the case studies we showed teach us? Choose the two best answers.

• Publishing content with depth and breadth is a great strategy.
• Publishing high volumes of content always drives great results.
• Satisfying user needs with your content is a critical factor in ranking.
• REI is a very strong brand.

Choose two correct statements about users’ needs.

• Users want to find what they’re looking for quickly.
• Users want to find what they’re looking for.
• Comprehensive content is critical so it’s important to have longform content on every page.
• Simple, easy to process content is all you need to succeed,

Choose the right statement about links.

• PageRank is a measure of the page’s ranking.
• The SEO power of links is declining.
• Pages that have the most links will rank the highest.
• Google uses links as an indicator of what content is the best.

Why is Backlink Analysis essential to improving your performance? Choose three answers.

• SEMrush PageScore helps you see what links are likely to have the most value.
• Backlink analysis is the most important task in SEO.
• You can get ideas from link building campaigns via backlink analysis.
• Backlink analysis can help you find key sites that link to your competitors.

What makes a great link?

• The relevance of the link is the only thing that matters.
• It was inexpensive to buy.
• The best links combine both relevance and authority.
• Low relevance links will hurt your site.

Why should you consider a content hub?

• Google does not like blogs.
• It allows you to control how your content shows up within the link hierarchy of the site.
• Older content will rank better just because it’s older.
• Blog platforms are outdated.

Why is informational content important?

• The more informational content your site has the higher you will rank.
• It can help you make a lot of money.
• It’s guaranteed to attract a lot of links to your site.
• Added value is one of the biggest keys to building a great site.

What do our case studies about links as a ranking factor show us?

• If you get links too quickly it can hurt you
• You should focus all of your content efforts on data research reports
• Links obtained via 301 redirects are not helpful
• If links are organically owned it’s OK if you get a lot of them very quickly

How can improving your EAT help your business? Choose the three best answers.

• Get more links to your content
• Get more leads as Google uses it as a ranking factor
• Improve your conversion rates
• Get more shares of your content

How do we balance comprehensive content with the desire for easy to navigate websites?

• Decide on one or the other, you can’t have both
• Prioritize depth of content first, it’s more important
• Invest in CX and UX and content depth and breadth so you can give users both
• Prioritize UX and CX first, it’s more important

What are the most important aspects of content for SEO? Choose two correct answers.

• Addressing user needs
• Publishing high quality content
• Publishing high volumes of content
• Publishing more content than your competitor

Which of these is the most important aspect of links to your site?

• They are inexpensive
• They are freely given
• They use rich anchor text
• They link to money pages on your site

What are the downsides of using a blog to publish evergreen content? Choose two answers.

• Many pages on a blog are “overhead” pages that Google won’t want to index
• Blog platforms show content based on age, not on importance and relevance
• Blogs make publishing too easy
• Google doesn’t like blogs

Why do people link to you?

• To make money via what you pay them
• To help you make money
• Because helping their site users by linking to great content increases those users’ affinity for their business
• Because Google ranks sites that link out higher

What are some of the ways you can filter links in SEMrush? Choose three answers.

• Sort them by the price per link
• Limit the number of links per domain
• Filter our NoFollow/Sponsored/UGC links
• Sort them by PageScore

What are some of the benefits of informational content? Pick the three best answers.

• It can increase your visibility
• It can enhance your brand
• It can build your reputation
• It can increase the number of pages on your site that are a ranking factor