Semrush Mastering Digital PR with Brian Dean Exam Answers (2024)

Exam Name: Mastering Digital PR with Brian Dean

Exam URL: https://www.semrush.com/academy/courses/mastering-digital-pr-course-with-brian-dean/

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Mastering Digital PR with Brian Dean Exam Answers

What is the main SEO benefit of digital PR?

• Finding untapped keywords
• Getting backlinks from authority sites
• Improving your site’s crawling and indexing

What is a “Source Magnet”?

• Search engine for finding sources for articles
• Section of an article containing sources
• Data-focused content designed to be a source for bloggers and journalists

What is the first step of creating a Source Magnet?

• Hiring a PR firm
• Listing out blogs and news sites that cover your niche
• Generating a list of journalists
• Finding a winning topic

What three criteria should a potential Source Magnet topic meet? Choose three answers.

• The topic is a “Tangential Topic
• The topic lacks data-driven content
• The topic is trending
• The topic should be directly related to what you sell

Why is it ideal to choose trending, untapped topics for PR campaigns? Choose two answers.

• It makes it more difficult for competitors to use the same idea
• It makes your campaign easier to create
• You become one of the first sources of data on a given topic
• It’s more exciting for your team to work on trending topics

What are the three main Source Magnet formats? Choose three answers.

• The DIY Industry Study
• The Data-Driven Blog Post
• The Curated Report
• The Niche Survey
• The Journalist Resource

What is the first step when it comes to choosing data points for your Source Magnet?

• Brainstorming potential data points
• Creating an ideas spreadsheet
• Finding reputable sources

Which three factors should be considered when choosing a potential data point? Choose three answers.

• Data point has a hypothesis/reason
• “Specific Stat Potential”
• Data is easy to obtain
• You already have the data available
• Data may be controversial

Which is one of the three “keys” for collecting data for an industry study?

• Organizing your data in a spreadsheet
• Hiring a data analyst
• Finding unique sources
• Documenting your methods

What is the (approximate) ideal number of data points for a Source Magnet?

• 15
• 50
• 7
• 100
• 75

What is the ideal intro formula for your Source Magnet Report?

• ODT
• OPT
• TER
• OPP

What writing style is ideal for a Source Magnet Report?

• Academic
• Dry
• Upbeat and fun
• Objective

How many expert quotes should you add to your Source Magnet Report?

• 3
• 50
• 5
• 25

Which three criteria should you use when scaling the generation of Source Magnet topics? Choose three answers.

• Level of complexity
• Potential for coverage
• In-house expertise
• Relevancy

When choosing between potential stat terms, you should decide largely based on:

• Seasonal search volume fluctuations
• CPC
• Keywords with monthly search volume >1000
• Low level of competition