SEMrush Local SEO Course with Greg Gifford Exam Answers (2025)

Exam Name: Local SEO Course with Greg Gifford

Exam URL: https://www.semrush.com/academy/courses/local-seo-course-with-greg-gifford/

Did you enjoy our Local SEO course with Greg Gifford? Put what you’ve learnt to the test with our free exam, complete with certification for those who pass with flying colours!

How do you know if you need Local SEO?

• When you Google important keywords, the map pack is displayed.
• You have an online shop, and want to partner with the local storehouse.
• You often search for “pizza delivery” from your office.

There’s no difference in ranking factors between traditional and Local SEO, the only thing different is the signal weights.

• True
• False

Name the solid local link building strategy:

• Event sponsorships
• Local meetups
• All of the listed
• Local bloggers
• Neighborhood watch sites

The most important content tip from Greg is:

• Read your content out loud.
• Keep it short and sweet.
• Make sure it’s not a duplicate.
• Include the cities you service.

For Local SEO, citations are

• A foundational signal
• The most powerful ranking signal
• Links that point to your business

The ideal review score is:

• 4.5 to 4.8
• A perfect 5.0
• 4.2 to 4.5
• 4.8 to 5.0

You should reply to

• Only negative reviews
• Every single review
• Only positive reviews
• Only a few positive and a few negative

Your Google My Business listing is

• Only important if you’re a service-area business
• Not as important as it used to be
• Not needed if you have a website
• Basically your new home page

If you’re using the standard “What’s New?” template, Google Posts stay live for

• One month
• 7 days
• Forever
• 24 hours

You’re allowed to ask and answer your own questions in the GMB Questions and Answers section.

• False
• True