SEMrush Keyword Research Course with Greg Gifford Exam Answers (2024)

Exam Name: Keyword Research Course with Greg Gifford

Exam URL: https://www.semrush.com/academy/courses/keyword-research-course-with-greg-gifford/

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What are the keyword phrase scores based on?

• Seasonality
• Popularity
• Accuracy

Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

• What are your business goals?
• What problem do you have as a business?
• What revenue (the number) did you get/have last year?
• What problem do you solve for the customer?
• Are there any seasonal trends in your audience behavior?

Which SEMrush tool allows you to see the list of search phrases that are formatted as questions?

• Keyword Magic Tool
• Organic Traffic Insights
• PPC Keyword Tool
• Keyword Overview

What does the keyword difficulty score tell you?

• How difficult it is to find that keyword during keyword research
• How difficult it is to rank for that keyword
• How difficult it is to understand that keyword

The search results displayed for any query are based on what Google interprets to be the searcher’s intent.

• TRUE
• FALSE

Which SEMrush tool provides you with information about not provided keywords?

• Keyword Magic Tool
• Keyword Overview
• Organic Traffic Insights
• PPC Keyword Tool

Which SEMrush tool allows you to monitor the performance of keywords you discovered via Organic Traffic Insights?

• Position Tracking
• Keyword Difficulty
• Keyword Overview
• Keyword Magic Tool

Why should you analyze your competitor’s pages that have the most inbound links pointed to them?

• You should consider that the content of these pages is important to their audience and their customers
• You should target these pages’ keywords in your CPC campaign in order to steal the competitors’ traffic
• The content of these pages is very difficult to rank for, so you should avoid these topics

Excellent keyword research is a one-and-done tactic – you should only do it once to boost your site rankings.

• FALSE
• TRUE

Proper keyword research allows you to rank with text-only content – and nothing else.

• TRUE
• FALSE