Semrush How to Write Effective PR and link requests with Adam Riemer Exam Answers (2024)

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Exam Name: How to Write Effective PR and Link Requests Exam

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Table of Content

Semrush How to Write Effective PR and Link Requests Exam Answers

Which words are good to use in the opening of a pitch?

  • Thank you
  • You’ll
  • I
  • None of the options

Should you use a list when pitching topic ideas?

  • Yes
  • No

When can you submit content or an article without asking for permission?

  • All the options
  • When responding to a PR request
  • If there are unanswered questions in the comments
  • When the person is asking publicly

What types of results will the search operator “keyword phrase” return?

  • Pages on a .gov website that mention a specific keyword phrase
  • Pages on a topic on a .gov website’
  • The homepages of .gov websites that may be of interest to you
  • Topically relevant pages on a .gov website

What should you NOT do when searching Google for potential targets to pitch to?

  • All the options
  • Keep track of the journalists and contributors that write for multiple sites
  • Click through to your competitors’ websites
  • Log into your account

Which is not a generic statement?

  • The purple swimsuit in your article is gorgeous.
  • Thank you for the tip when planning a birthday for a 10 year old.
  • The outfit on the lady in your photo is stunning.
  • None of the options

How can you find an author’s contact information?

  • Search Google to see if they have a blog
  • All the options
  • Look at their social media accounts
  • Visit their bio page

At a minimum, how many outreach emails must you customize before switching to a template?

  • None, templates work well
  • All the options
  • 3
  • 2

If there is more than one author of an article, should you write to both?

  • Yes, separately
  • Yes, and include them on the same email
  • All the options depending on the situation
  • No, choose one and then wait to see if you get a response

Is it ok to share your personal experience about a topic an author has written about?

  • Yes
  • No

If your pitch gets rejected, should you keep following up?

  • Not immediately, but keep their information on hand and check when they write about your topic again
  • Yes, and share new ideas
  • Yes, they will eventually say yes
  • No, they said they’re not interested

What words are not “we, we, we” words?

  • I, me, my
  • You’ll, You’ve, The way
  • Your, Thank you, You
  • All the options

Is it ok to offer products and samples if it falls within your company’s policies and assuming the author makes a disclosure?

  • Yes
  • No

Why do you use incognito mode when searching for targets?

  • All the options
  • Because you don’t want Google to know you’re building backlinks
  • To help un-personalize the search results
  • Nobody likes to be tracked

To whom can you offer a barter like spending ad money to drive traffic to their article?

  • Journalists
  • Bloggers
  • YouTubers
  • All the options

Which tone and voice should you use when writing?

  • All the options
  • Active and present
  • Personal and conversational
  • Conversational and present

Is using a link-checking tool a good way to find targets to pitch to?

  • No
  • Yes

How to write effective PR and link requests with Adam Riemer Course FAQ

Who is this course for?

If you’re new to writing PR and link requests or you want to brush up on your technique, then this course is for you.

What you’ll learn

In just 4 lessons, marketing expert Adam Reimer walks you through the crucial steps for writing a PR or link request. From perfecting your word choice to email formatting, you’ll have everything you need to stand out from the crowd.

How to write effective PR and link requests with Adam Riemer Course Structure

Make an impact with improved word choice
In this lesson, Adam delves into the importance of word choice when writing PR and link requests so your message is as cohesive and concise as possible.

Craft enticing pitches that demand a response
This lesson is all about making a splash without wasting time. Adam shares helpful examples of pitches that are good, better, and best so you have a solid idea of what it takes to stand out.

Identify and target the right people to pitch
In this lesson, Adam shares his best practices for researching the right person, group, or entity to reach out to so that guessing games are a thing of the past.

Formatting tips and tricks for optimal results
Discover exactly how to format your emails so your recipient will actually read and respond to your requests.

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