Semrush How to Start Selling on Amazon with Robyn Johnson Certification Answers (2024)

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Exam Name: How to Start Selling on Amazon with Robyn Johnson

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Table of Content

How to Start Selling on Amazon with Robyn Johnson Certification Answers

Why should you avoid creating a duplicate account on Amazon Seller Central?

  • It can cause a delay in payments.
  • It is easy to mix up your duplicant accounts.
  • You don’t need to avoid creating duplicate accounts, it doesn’t matter.
  • It can cause you to fail verification and have both accounts suspended.

How quickly do you need to answer buyer messages?

  • Within 12 hours
  • Within 36 hours
  • Within 24 hours
  • Within 72 hours

True or false: Images, brand name and titles are the only content above the fold on mobile listings.

  • True
  • False

True or false: Every seller can create their own listing for a product. It doesn’t matter if someone else is selling the same product or not.

  • False
  • True

Why is it important to look for existing listings of a product you want to sell before creating a new listing?

  • Creating duplicate listings goes against Amazon’s Terms of Service
  • You’ll want to see what your competition is doing before creating your listing
  • To find out if you can use Amazon FBA for this product

What is a flat file?

  • A document that you need to send to Amazon when using FBA.
  • A file that lists shipping costs for different amounts of your product
  • A CSV document formatted specifically for Amazon’s needs

How many reviews does Robyn recommend before ramping up your advertising budgets?

  • 1-3 reviews
  • 5-10 reviews
  • 10-15 reviews
  • 50-75 reviews

How long do you need to let most Amazon reports settle before making conclusions on your split test?

  • You don’t need to wait, Amazon reports are in real time.
  • Wait 48 hours.
  • Wait 24 hours.
  • Wait 12 hours.

Why does a listing in a variation rank better organically than individual listings?

  • Products sold in a variation share their conversion history, which goes towards the cumulative sales ranking.
  • Variations are easier to A/B test.
  • Listings in a variation appear as boosted listings.

True or false: You cannot offer a product or a discounted product in exchange for a review.

  • False
  • True

Which program opens up access to new ad placements like Sponsored Brand Ads and A+ content on your listings?

  • Brand Registry
  • Subscribe & Save
  • Amazon Business

Why would Amazon remove your offering, or even your product, from the platform?

  • If your product isn’t selling
  • If they identify your product is going to be potentially connected to a negative experience
  • If you aren’t making any money from your offering
  • If too many sellers are selling the same product

What platform should you use if you want to sell physical products that are not print on demand?

  • Kindle Direct Platform
  • Amazon Brand Registry
  • Merch by Amazon
  • Amazon Seller Central

What platform is for large brands and requires an invite to join?

  • Amazon Brand Registry
  • Amazon Seller Central
  • Merch by Amazon
  • Kindle Direct Platform
  • Amazon Vendor Central

Where can you sell your eBook on Amazon?

  • Amazon Seller Central
  • Merch by Amazon
  • Kindle Direct Platform
  • Amazon Brand Registry
  • Amazon Vendor Central

Where can you sell print-on-demand physical products like t-shirts and sweatshirts?

  • Kindle Direct Platform
  • Amazon Vendor Central
  • Merch by Amazon
  • Amazon Seller CentralAma
  • zon Brand Registry

For what reasons could your account not be approved to sell on Amazon, or get suspended? Choose 2 correct answers.

  • You created a duplicate account.
  • You were unable to verify your identity.
  • You forgot your password.
  • You didn’t upgrade to the professional seller account.

How many staff members can you add to your Amazon Seller Central account as sub-users?

  • 5
  • You can’t add users, you need to share your login information for your staff to access your account.
  • As many as you need
  • 10

How does Fulfillment by Amazon work? Choose 2 correct answers.

  • You may be required to send your inventory to multiple warehouses around the country.
  • You must send all your inventory to the Amazon warehouse closest to your location.
  • It allows your product to be offered on Amazon with a Prime Badge.
  • It is only available by private invite.

Which seller platform allows companies to sell to Amazon and has Amazon be the seller of record?

  • Merch by Amazon
  • Amazon Vendor Central
  • Kindle Direct Platform
  • Amazon Seller Central
  • Amazon Brand Registry

Which fees can be difficult to calculate without an Amazon calculator?

  • Seller Fulfilled Prime fees
  • Merchant Fulfilled fees
  • Fulfilled by Amazon fees

What should you keep in mind when thinking about the cost of sending products to Amazon warehouses?

  • You will have to pay standard UPS rates.
  • You will be able to use partnered UPS rates with Amazon when shipping to FBA warehouses from within the United States.
  • You have to pay for overnight shipping.

What program helps you protect your intellectual property as well as grant you access to tools to help you build and promote your brand on Amazon?

  • Amazon Vendor Central
  • Amazon Brand Registry
  • Kindle Direct Platform
  • Merch by Amazon
  • Amazon Seller Central

Where can you report to Amazon the misuse of your trademark or a copyright violation?

  • Amazon Seller Central
  • Kindle Direct Platform
  • Amazon Brand Registry
  • Amazon Vendor Central
  • Merch by Amazon

Why would you want to register for Amazon Brand Registry for your brand before advertising on Amazon?

  • You get access to special ad products and content to showcase your brand.
  • It is easier to rank for competitive keywords.
  • To protect the content on your product detail pages from changes

In the simplest terms, how does Amazon prioritize listings?

  • The listings with an average of 5-star reviews
  • Those that are most likely to get a sale
  • The newest listings get more views

How can Semrush help optimize your Amazon listing?

  • Suggest keywords for your listing
  • Monitor price changes
  • Audit your listing
  • All of the above are correct
  • Track your product keywords
  • A/B test your listing

The best way to see if you are allowed to sell a product on Amazon is to see if someone else is selling it already.

  • False
  • True

Anything you sell on Amazon is profitable after Amazon fees.

  • False
  • True

It’s possible for your product to take the top position in Amazon if: (Chose 3 correct answers)

  • Your product is high quality and will leave customers satisfied with their purchase
  • You can out optimize your listing compared to your competitors
  • You have all of your friends and family leave positive reviews for your product.
  • You can outspend your competitors, even for a period, on Ads
  • You don’t have any returns

It is important to only list in-stock items on Amazon. Your account can be suspended for cancelling more than 2.5% of your total customer orders.

  • False
  • True

What metric should you watch when you are only shipping items using the Fulfilment by Amazon program?

  • Inventory Performance Index
  • Late Shipment Rate
  • A – Z Claims

How do authors qualify for the 70% royalty option for Kindle books or eBooks?

  • The price must be at least 20% below the list price for the physical book.
  • The eBook must be under 3 megabytes.
  • The price must satisfy the list price requirements.
  • Titles must be made available for sale in all geographies in which the author has rights.
  • Titles must have been written in the last 5 years.

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