Semrush How to Get More Customers with Your Small Business Website with Wes McDowell Answers (2024)

Exam Name: How to Get More Customers with Your Small Business Website with Wes McDowell

Exam URL: https://www.semrush.com/academy/courses/how-to-create-a-small-business-website-with-wes-mcdowell/

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How to Get More Customers with Your Small Business Website with Wes McDowell Answers

Fill in the blank: SEO brings in ___; persuasive content will lead to ____ .

• Traffic, conversions
• Conversions, success
• Conversions, traffic
• Volume, traffic

Which one of these is a bad Call To Action?

• Buy it today!
• Schedule your free call
• Download the guide now!
• Get started

Looking into the reviews of a product is which type of search intent?

• Commercial
• Informational
• Transactional
• Navigational

True or False: A great place to put secondary keyword phrases is in the Alt text of images.

• True
• False

Fill in the blank: Using keywords will ___affect your Google rankings.

• Directly
• Indirectly

Which of these is NOT true about SEO?

• It can help you show up higher on Google search.
• It is pretty much free.
• It takes very little time to set up.
• It connects you to potential clients via searching, not interruption.

True or False: SEO ranking is based on your whole website and all of its pages.

• False
• True

Which should you do first, write your content or research keywords?

• Write content
• Research keywords

Which of these is not a Golden Rule of Persuasion?

• Keep the emphasis more on your business and less on the customer
• When buying, people use emotion first, then logic.
• People buy results, not products and services.
• Write in an easy-to-understand, conversational tone.

True or False: People can end up on your service or product pages without starting on your homepage.

• True
• False

Which one sells better: Feature or Benefit?

• Feature
• Benefit

How many FAQs should you include on your page?

• 1-3
• 4-5
• 5-6
• 7-8

How many primary phrases should you have per page?

• Two
• One
• As many as possible
• Three

Who can see the Alt text?

• No one
• The search engines
• Semrush
• The users

Keywords are best for bringing in:

• Conversions
• Traffic
• Volume

What do people put most emphasis on?

• Results
• Products
• Services

Which of these is NOT one of the purposes of your hero section?

• What the customer needs to do to get the service/product
• How you can make your customers’ lives better
• Listing your services
• Telling your customers what you do

True or False: You can add your keywords directly into the quotes of testimonials.

• False
• True

Where can you analyze the top 10 results for your primary phrase?

• Traffic Analytics
• Listing Management
• Backlink Analytics
• SEO Content Template

What filters should you use when sorting your results on the Semrush site to find the best keywords?

• Intent
• All the options
• Keyword Difficulty
• Volume

True or False: You have to include your primary phrase in your homepage URL.

• False
• True