Exam Name: Content Marketing Fundamentals Course with Ashley Segura Exam Answers
Before you start, review the information below:
- You will be asked 13 questions.
- You are allowed 27 minutes for the exam.
- To pass the exam, you need to score at least 70%.
- The exam and certification are 100% free.
- You have a total of 3 attempts to pass, then in 30 days, you’ll get 3 more.
Table of Content
- 1 True or False: Based on the content, consumers can choose one brand over another.
- 2 Who is NOT a member of a content marketing team?
- 3 What is one goal you can accomplish using content marketing?
- 4 How many competitors do you need to have in order to analyze the competition?
- 5 Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.
- 6 When you’re running a content audit, what is the first thing you need to do?
- 7 Which SEMrush tool will help you create new topic ideas to create content with?
- 8 What is a content calendar?
- 9 What should the average length of paragraphs in a blog post be?
- 10 When it comes to optimizing a new blog post, which parts of the content should be optimized?
- 11 What is a great way to make sure your content is seen by your fans, their friends, and your target audience?
- 12 How can you update a piece of content to make it high-quality content? Choose 3 options.
- 13 What is the best way to gain leads from content marketing?
True or False: Based on the content, consumers can choose one brand over another.
- False
- True
Who is NOT a member of a content marketing team?
- Customer success specialist
- The content strategist
- A designer
- SEO / Data analyst
What is one goal you can accomplish using content marketing?
- Increase website traffic
- Train employees
- Complete a work retreat
How many competitors do you need to have in order to analyze the competition?
- 7-10
- 5-7
- 1-3
- 3-5
Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.
- Energy
- Weather
- Attitude
- Problems
When you’re running a content audit, what is the first thing you need to do?
- Write out the original goals/objectives
- Compile all content URLs into a spreadsheet
- Collect engagement metrics from social media
Which SEMrush tool will help you create new topic ideas to create content with?
- Post Tracking
- Content Audit
- Topic Research Tool
- SEO Writing Assistant
What is a content calendar?
- A calendar listing what social media posts are scheduled and when
- A shareable resource that all teams can use to plan content marketing activity
- A calendar of important holidays to focus content on
What should the average length of paragraphs in a blog post be?
- 10-12 sentences
- 1-2 sentences
- 5-7 sentences
- 2-4 sentences
When it comes to optimizing a new blog post, which parts of the content should be optimized?
- Headers, footers, title tags, meta-titles, and the meta-description
- Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
- Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs
What is a great way to make sure your content is seen by your fans, their friends, and your target audience?
- Post the same piece of content every day
- Promote the content on social media through a Boosted Post
- Have the customer success team call and notify customers of a new content release
How can you update a piece of content to make it high-quality content? Choose 3 options.
- Divide the piece into smaller pieces, and post them separately
- Make the CTA clearer
- Implement more relevant keywords
- Improve the headlines
What is the best way to gain leads from content marketing?
- Have a pop-up box on each blog post
- Create a piece of content a user has to exchange information to access
- Ask at the end of every paragraph for the user to sign up
