Semrush Content Marketing Fundamentals Course with Ashley Segura Exam Answers (2024)

Exam Name: Content Marketing Fundamentals Course with Ashley Segura Exam Answers

Exam URL: https://www.semrush.com/academy/courses/content-marketing-fundamentals-course-with-ashley-segura/exam/

Before you start, review the information below:

• You will be asked 13 questions.
• You are allowed 27 minutes for the exam.
• To pass the exam, you need to score at least 70%.
• The exam and certification are 100% free.
• You have a total of 3 attempts to pass, then in 30 days, you’ll get 3 more.

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True or False: Based on the content, consumers can choose one brand over another.

• False
• True

Who is NOT a member of a content marketing team?

• Customer success specialist
• The content strategist
• A designer
• SEO / Data analyst

What is one goal you can accomplish using content marketing?

• Increase website traffic
• Train employees
• Complete a work retreat

How many competitors do you need to have in order to analyze the competition?

• 7-10
• 5-7
• 1-3
• 3-5

Fill in the blank. Audience research largely consists of understanding the___that your customer faces, and what solutions your business can offer.

• Energy
• Weather
• Attitude
• Problems

When you’re running a content audit, what is the first thing you need to do?

• Write out the original goals/objectives
• Compile all content URLs into a spreadsheet
• Collect engagement metrics from social media

Which SEMrush tool will help you create new topic ideas to create content with?

• Post Tracking
• Content Audit
• Topic Research Tool
• SEO Writing Assistant

What is a content calendar?

• A calendar listing what social media posts are scheduled and when
• A shareable resource that all teams can use to plan content marketing activity
• A calendar of important holidays to focus content on

What should the average length of paragraphs in a blog post be?

• 10-12 sentences
• 1-2 sentences
• 5-7 sentences
• 2-4 sentences

When it comes to optimizing a new blog post, which parts of the content should be optimized?

• Headers, footers, title tags, meta-titles, and the meta-description
• Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, and navigation
• Headers, footers, title tags, meta-titles, meta-description, URL, internal linking, navigation, and social media URLs

What is a great way to make sure your content is seen by your fans, their friends, and your target audience?

• Post the same piece of content every day
• Promote the content on social media through a Boosted Post
• Have the customer success team call and notify customers of a new content release

How can you update a piece of content to make it high-quality content? Choose 3 options.

• Divide the piece into smaller pieces, and post them separately
• Make the CTA clearer
• Implement more relevant keywords
• Improve the headlines

What is the best way to gain leads from content marketing?

• Have a pop-up box on each blog post
• Create a piece of content a user has to exchange information to access
• Ask at the end of every paragraph for the user to sign up