Semrush Content and SEO Agency Playbook Course with Andy Crestodina Exam Answers (2024)

Exam Name: Content and SEO Agency Playbook Course with Andy Crestodina

Exam URL: https://www.semrush.com/academy/courses/complete-agency-playbook-for-seo-and-content-strategy-with-andy-crestodina/

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Content and SEO Agency Playbook Course with Andy Crestodina Exam Answers

One of the key ingredients for an agency is to create a pipeline of leads. True or false?

• True
• False

According to the lecture, content marketing tends to be…

• Budget and brains
• Paid and organic
• Slow, but durable
• Mousetrap and cheese

What types of content tend to do better in social media than in search?

• Longform text
• Content that triggers emotion
• Answers to common questions
• Keyword-focused articles

According to the presentation, account-based marketing (ABM) typically works well for:

• B2C service providers
• B2C ecommerce brands
• Non-profit organizations
• B2B service providers

What are the two main types of marketing?

• Broadcast and digital
• Advertising and content marketing
• Organic and Owned
• Indoor and outdoor

What are the three elements of a content marketing mission statement?

• Business goals, target audience, topics published
• Target audience, topics published, benefits to the audience
• Target audience, metrics impacted, calls to action
• Target audience, formats for content, benefits to the audience

Which of the following is NOT a content format?

• Videos
• Keywords
• Guides
• Research reports
• Interviews

According to BuzzSumo’s analysis of one million articles, which of these formats drives more links and shares than all others?

• Lists
• Original Research
• Visuals
• Influencer Marketing

What are the ‘3 Ps’ of high-performing email signup forms?

• Plan, Promote, and Precision
• Promise, Persistence, and Privacy
• Prominence, Promise, and Proof
• Pictures, Partners, and Pop-ups

Which of these is an example of collaborative content?

• Ebooks
• Podcasts
• Webinars
• Contributor quotes

Collaboration with which of the following influencers may affect your SEO?

• Instagram celebrity
• Famous YouTuber
• All of the above
• Media journalist

According to the 1% rule, the two types of people on the internet are…

• Content creators and content consumers
• Collaborators and contributors
• Qualified and unqualified visitors
• Influencers and visitors

Which of the following are NOT types of ‘headlines?’

• Social snippets
• Title tag
• Article H1 header
• Email subject line

According to the annual blogging survey, approximately how long is the average blog post?

• 1400 words
• 400 words
• 4000 words
• 800 words

According to the example provided in the course, what impact do embedded videos have on the performance of articles?

• More social shares
• Higher bounce rate
• All of the above
• Higher conversion rates

There is a correlation between long headlines and social shares. True or false?

• True
• False

What type of content supports sales directly?

• Content that triggers loyalty
• Content that gets shared
• Content that attracts links
• Content that answers prospects’ questions

Unlike traditional content marketing, account-based marketing…

• Attracts the largest possible audience for brand awareness
• Starts with identification of top prospects
• Doesn’t require follow-up
• Seeks to maximize the total number of form submissions

According to the lecture, what is the key success factor for social media video?

• Lighting
• Length
• Calls to action
• Captions

Which of the following formats was recommended for an account-based content marketing program?

• Infographics
• Original research
• In-person events
• Ebooks