Semrush Advertising Toolkit Exam Answers

  • Post last modified:27 June 2021
  • Reading time:4 mins read

Exam Name: SEMrush Advertising Toolkit Exam

Exam URL: https://www.semrush.com/academy/exams/advertising-toolkit-exam

Take our free exam and test your PPC advertising skills, with a range of questions covering competitive research, keyword research and ad creation, and much more.


Before you start, review the information below:

  • You will be asked 20 questions.
  • You are allowed 27 minutes for the exam.
  • To pass the exam, you need to score at least 70%.
  • The exam and certification are 100% free.
  • You can immediately retake the exam.

Table of Contents

You can see copies of your competitors’ PLAs with the help of SEMrush.

  • True
  • False

Ad Builder DOESN’T allow you to edit several ads simultaneous

  • True
  • False

Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?

  • Keyword Ad History
  • Display Advertising
  • PLA Research
  • CPC Map

Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

  • Domain Overview
  • Traffic Analytics
  • Position Tracking
  • Organic Research

Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?

  • Position Tracking
  • Advertising Research
  • Keyword Magic Tool
  • PPC Keyword Tool
  • Organic Traffic Insights

Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?

  • Ad Builder
  • PPC Keyword Tool
  • Position Tracking
  • Display Advertising

Which report can be useful for starting an advertising campaign?

  • All the listed
  • Advertising Research
  • PLA Research

With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.

  • Keyword Gap
  • Advertising research
  • PPC Keyword Tool
  • Display Advertising
  • Keyword Ad History
  • Position Tracking

Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?

  • Keyword Manager
  • Keyword Magic Tool
  • Keyword Gap
  • This cannot be done

Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?

  • PPC Keyword Tool
  • Advertising Research
  • Keyword Ad History
  • CPC Map

You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?

  • Advertising Research
  • Keyword Magic Tool
  • Organic Research
  • PLA Research

Which tool should you use in order to see the sources where your competitor published display ads?

  • Keyword Magic Tool
  • Advertising Research → Ad Copies
  • Keyword Ad History
  • Display Advertising
  • This cannot be done
  • PPC Keyword Tool

Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.

  • PPC Keyword Tool
  • Keyword Magic Tool
  • Keyword Ad History
  • Keyword Overview – Phrase Match Report
  • PLA Research
  • Position Tracking

What step should you take after you have grouped new keywords and moved them from one group to another?

  • There is nothing left to do. You can start exporting the results
  • Filter results by CPC
  • Remove cross-match negatives
  • Specify keywords match type

What keywords CANNOT be compared with the help of Keyword Gap?

  • Domains’ unique keywords
  • Domains’ common keywords
  • Domain’s desktop and mobile data
  • Domain’s organic and paid keywords

Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

  • Position Tracking
  • Keyword Ad History
  • Keyword Gap
  • Keyword Magic Tool
  • Keyword Overview – Phrase Match Report

The “Full Advertising Research Report” generated within the My Reports tool includes these two reports:

  • Top Paid Competitors
  • Traffic Analytics Sources
  • Top Backlinks
  • Position Tracking Trend
  • Ad Copies

The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition?

  • August 2017
  • October 2017
  • September 2017
  • March 2017
  • November 2017

Which types of ads can be created with Ad Builder? Choose two answers.

  • Text ads
  • Video ads
  • Flash ads
  • Ads with responsive HTML

Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

  • Keywords that your competitors are ranking for in paid search
  • Keywords that your competitors are ranking for in organic search
  • Keywords from .xls, .csv and .txt files
  • Keywords from Google Shopping campaigns
  • Keywords from Google Search Console

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