Semrush Advanced Content Marketing with Brian Dean Exam Answers (2024)

Exam Name: Advanced Content Marketing with Brian Dean

Exam URL: https://www.semrush.com/academy/courses/advanced-content-marketing-course-with-brian-dean/

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Advanced Content Marketing with Brian Dean Exam Answers

What is an RLL?

• A strategy for promoting existing content
• A specific content format
• A tool for scheduling social media posts

What factors go into a successful RLL? Choose three answers.

• Expert-level copywriting skills
• Lots of potential items to include
• Few existing RLLs to compete with
• Topic that people currently care about

“Great blog posts aren’t written, they’re ___”

• Assembled
• Copied
• Well written

Which blog post template is ideal for publishing large quantities of content at once?

• The Annual Guide
• Be The Source
• The Content Hub
• The Step-By-Step Guide

Which blog post template is all about data-driven content?

• The Annual Guide
• The Curated List
• The “How I Did It” Post
• Be The Source

Which two blog post templates are designed for sharing case study material?

• The Step-By-Step Guide
• The Curated List
• The Annual Guide
• The “How I Did It” Post

Which approach to content promotion is focused on sharing a specific piece of content?

• Content Campaigns
• Design Campaigns
• Social Media Campaigns
• Blog Campaigns

What is “The Anti-Share” promotional technique?

• Focus on publishing instead of promotion
• Promoting content without actively asking for shares
• Only sharing content via email newsletters
• Keeping content behind a paywall

Which promotional strategy is ideal for building long-term relationships?

• The Email Blast
• The Quote
• The Anti-Share

When promoting content using an email newsletter, your message should be…

• Story-focused
• Simple and short
• Full of links to content
• At least 600 words

What’s the best way to see dramatic conversion rate improvements?

• Try different button colors
• Hire a CRO agency
• Test completely different versions of pages
• Test small changes

When it comes to building your blog’s email list, which are the 4 key pages to focus on?

• About page
• Newsletter sign-up page
• Homepage
• Blog feed
• Announcement page
• Category pages

What are “category resources”?

• Blog post categories
• List of links to helpful blog content
• Lead magnets about a broad topic
• Videos that cover a specific category or topic

Which type of popup tends to be least annoying?

• Popups that only appear on certain pages
• Exit intent popup
• Timed popups

What’s the #1 factor that goes into a successful product launch?

• Email list segmentation
• Urgency
• Messaging
• Webinars