Search Ads 360 Certification Exam Answers [2021]

  • Post last modified:27 June 2021
  • Reading time:15 mins read

Table of Contents

Which three engines are supported by the Search Ads 360 API? (select three)

  • Bing
  • Google Ads
  • Gemini
  • Ask.com
Answer
  • Bing
  • Google Ads
  • Gemini

Which level’s settings CANNOT be edited with bulksheets? (select two)

  • Advertiser
  • Ad Group
  • Network
  • Campaign
Answer
  • Advertiser
  • Network

At which three levels can automated rules be set up? (select three)

  • Campaigns
  •  Engines
  • Agency
  • Keywords
Answer
  • Campaigns
  • Engines
  • Keywords

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

  • Set up a custom Floodlight variable as a dimension in Search Ads 360
  • It is not possible to pass conversion attributes
  • Set up a Custom Dimension in Google Analytics
  • Set up a custom Floodlight variable in Google Tag Manager
Answer
  • Set up a custom Floodlight variable as a dimension in Search Ads 360
  • Set up a custom Floodlight variable in Google Tag Manager

When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

  • Campaign Manager
  • Search Ads 360
  • Each product uses separate time zones
  • Display & Video 360
Answer
  • Campaign Manager

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

  • Position-based
  • First interaction
  • Last paid search interaction
  • Data-Driven
Answer
  • Last paid search interaction

What happens when an engine is paused?

  • All campaigns are paused
  • Syncs are paused from the engine
  • Ad groups and keywords are paused
  • Active campaigns are paused
Answer
  • Syncs are paused from the engine

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

  • Campaigns
  • Agency
  • Ad groups
  • Keywords / Product Groups
Answer
  • Campaigns
  • Ad groups
  • Keywords / Product Groups

What Floodlight tag measures purchases and revenue on a website?

  • Revenue
  • Transaction
  • Action
  • Counter
Answer
  • Transaction

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

  • Decrease CPA target of bid strategy 60%
  • Decrease bidding portfolio by 1 low-performing keyword
  • Increase bidding portfolio by 2 new keywords
  • Decrease maximum bid in the bid strategy setting 40%
Answer
  • Decrease CPA target of bid strategy 60%
  • Decrease maximum bid in the bid strategy setting 40%

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

  • Campaign Manager API
  • Search Ads 360 API
  • Google Ads API
  • Bulksheets
Answer
  • Search Ads 360 API
  • Bulksheets

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

  • Custom Variables
  • Search Ads 360 API
  • Bulksheets
  • Campaign Manager API
Answer
  • Search Ads 360 API
  • Bulksheets
  • Campaign Manager API

Bulksheets can be used to complete which two tasks? (select two)

  • Upload offline conversions
  • Upload custom Floodlight variable data
  • Create labels
  • Generate formula columns in bulk
Answer
  • Upload offline conversions
  • Create labels

What is the Search Ads 360 account hierarchy?

  • Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
  • Advertiser > Engine > Campaign >Keyword
  • Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
  • Agency > Advertiser > Engine > Campaign > Keyword
Answer
  • Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

What conversion data can be uploaded using bulksheets?

  • Google Analytics goal data
  • Google Ads conversions data
  • Offline conversion data
  • Custom Floodlight variable data
Answer
  • Offline conversion data

Which three modifiers can be automated by a bid strategy? (select three)

  • Location target bid adjustments
  • Mobile bid adjustments
  • Remarketing target bid adjustments
  • Search impression share bid adjustments
Answer
  • Location target bid adjustments
  • Mobile bid adjustments
  • Remarketing target bid adjustments

Which two types of goals can be targeted in Bid Strategies? (select two)

  • Profit Margin
  • Business data
  • Revenue
  • Conversion
Answer
  • Revenue
  • Conversion

What level should be used to evaluate performance of a bid strategy?

  •  Individual campaign
  • Bid strategy
  • Individual ad
  • Individual keyword
Answer
  • Bid strategy

Which three changes can a user set up using scheduled edits? (select three)

  • Activate ads or keywords at a specific time
  • Raise bids on keywords every Monday at 7am
  • Activate a new bid strategy
  • Lower bids on keywords during weekends
Answer
  • Activate ads or keywords at a specific time
  • Raise bids on keywords every Monday at 7am
  • Lower bids on keywords during weekends

Which two segments CANNOT be applied to reporting data? (select two)

  • Attribution model
  • Device type
  • Business data
  • User ID
Answer
  • Attribution model
  • User ID

What does it mean when the “Stop sync” button is greyed out?

  • The engine account is paused.
  • The engine type is “Other”.
  • The sync is applying updates.
  • The sync is complete.
Answer
  • The sync is applying updates.

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

  • Billing currency
  • Advertiser’s currency 
  • Ad group’s currency
  • Engine’s currency
Answer
  • Engine’s currency

Which three frequencies can be scheduled for reports? (select three)

  • Daily
  • Monthly
  • Hourly
  • Weekly
Answer
  • Daily
  • Monthly
  • Weekly 

What setting should be applied to a Floodlight tag passing offline conversion data?

  • Dynamic tag
  • Image tag only 
  • Primary source is offline
  • Primary source is retail
Answer
  • Primary source is offline

Data Exclusion events exclude data for a minimum of how many hours?

  • 8 hours
  • 24 hours
  • 4 hours
  • 2 hours
Answer
  • 24 hours

Which two types of campaigns do bid strategy opportunities analyze? (select two)

  • Google Ads App campaigns
  • Bing Ads manual campaigns
  • Google Ads manual campaigns
  • Gemini manual campaigns
Answer
  • Bing Ads manual campaigns
  • Google Ads manual campaigns

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

  • Impression share
  • Max CPA
  • Position 
  • Profit
Answer
  • Max CPA
  • Position 

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

  • Match Type
  • Keyword
  • GCLID
  • Campaign ID
Answer
  • GCLID

Using tracking code, Google Analytics can report on data from which systems?

  • Keyword
  • Ad group
  • Agency
  • Campaign
Answer
  • Keyword
  • Ad group
  • Campaign

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

  • Placement
  • Publisher 
  • Campaign
  • Advertiser
Answer
  • Advertiser

Which three URLs are involved in a landing page test? (select three)

  • Original
  • Rule
  • Control
  • Experiment
Answer
  • Original
  • Control
  • Experiment

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

  • 2 weeks
  • 3 months
  • 1 week
  • 3-4 weeks
Answer
  • 3-4 weeks

What is shown in the “Last sync” details tab? (select two)

  • The time that the sync occurred
  • A list of error types
  • A list of campaigns modified
  • The number of errors during the sync
Answer
  • The time that the sync occurred
  • The number of errors during the sync

Where can a saved web query be found?

  • In the left-hand menu, click Downloads then Web Query
  • In the left-hand menu, click Budget Management, then Web Query
  • In the right-hand menu, click Attribution, then Web Query
  • In the right-hand menu, Click Advertiser Settings, then Web Query
Answer
  • In the left-hand menu, click Downloads then Web Query

Which three features can be used to integrate offline conversion data? (select three)

  • sFTP
  • Google Data Studio
  • Bulksheets
  • Systems not connected to the Internet
Answer
  • sFTP
  • Bulksheets
  • Search Ads 360 API

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

  • Deliver daily file to shared sFTP
  • Link to a shared version of the generated report
  • Executive reports can’t be sent to a user with no access to Search Ads 360
  • Send a downloaded PDF or Excel file
Answer
  • Link to a shared version of the generated report
  • Send a downloaded PDF or Excel file

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

  • The advertiser’s timezone
  • Campaign Manager’s timezone
  • Greenwich Mean Time (GMT)
  • The engine’s timezones
Answer
  • The advertiser’s timezone

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

  • 1 hour
  • 12 hours
  • 24 hours
  • 6 hours
Answer
  • 24 hours

What permissions are needed to create an advertiser?

  • Advertiser user (edit access)
  • Agency Manager
  • Advertiser viewer
  • Read-only
Answer
  • Agency Manager

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

  • Remarketing lists
  • Search Ads 360 API
  • Attribution
  • Google Ads API
Answer
  • Remarketing lists

What are two key differentiators in functionality between labels and business data?

  • Ability to attach a business calendar
  • Ability to report at the campaign level
  • Ability to pivot metrics within Search Ads 360
  • Ability to pause biddable items
Answer
  • Ability to attach a business calendar
  • Ability to pivot metrics within Search Ads 360

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

  • Clicks
  • Conversion
  • Advanced Targeting
  • Position
Answer
  • Advanced Targeting

Which three requirements must be met to run a successful ad copy test? (select three)

  • Minimum number of required impressions for each ad group
  • Each ad must contain only one landing page URL
  • All keywords and engines must be paused
  • Ads must only include one ad copy test at a time
Answer
  • Minimum number of required impressions for each ad group
  • Each ad must contain only one landing page URL
  • Ads must only include one ad copy test at a time

Which two user types can activate the conversion API? (select two)

  • Agency user
  • Advertiser user
  • Advertiser manager
  • Agency manager
Answer
  • Advertiser manager
  • Agency manager

At which two levels can URL Templates be set up? (select two)

  • Agency
  • Advertiser
  • Engine
  • Campaigns
Answer
  • Engine
  • Campaigns

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

  • Landing page test
  • Placeholder keyword
  • Business data
  • Rules
Answer
  • Placeholder keyword
  • Online point-of-sales systems 

What two Floodlight activity group types can be set up? (select two)

  • Sales
  • Dimension
  • Counter
  • Metric
Answer
  • Sales
  • Counter

Which two conversion sources can be reported in custom columns? (select two)

  • Bing Conversion Trackers
  • Gemini Conversion Trackers
  • Floodlight
  • Google Ads Conversion Trackers
Answer
  • Floodlight
  • Google Ads Conversion Trackers

What function do ValueTrack parameters perform?

  • Track additional conversion types
  • Automatically sync to Google Tag Manager
  • Create custom date segmentation
  • Dynamically insert information
Answer
  • Dynamically insert information

What is the default attribution model for Floodlight?

  • First Click
  • First interaction
  • Last Click
  • Last Impression
Answer
  • Last Click

What feature may be used to report on a specific Floodlight conversion?

  • Business data
  • Custom Metric
  • Custom Dimension
  • Custom Column
Answer
  • Custom Column

Which two types of uploads can be made through an sFTP endpoint? (select two)

  • Bulksheets
  • Inventory management feeds
  • Conversions
  • Google Search history
Answer
  • Bulksheets
  • Conversions

Campaigns can only be copied within the same engine account for which two engines? (select two)

  • adMarketplace
  • Bing Ads
  • Yahoo Japan
  • Social
Answer
  • Bing Ads
  • Yahoo Japan

Which two column categories appear in formula columns? (select two)

  • Creation time
  • Conversion metrics
  • Search impression share
  • Engine metrics
Answer
  • Conversion metrics
  • Engine metrics

What metrics estimate conversions that measure user behavior across devices and environments?

  • Clicks
  • Cross-environment metrics
  • Visits
  • Cost
Answer
  • Cross-environment metrics

Which two conversion sources can be selected in bid strategies? (select two)

  • Bing Universal Event Tracking
  • Floodlight
  • Google Tag Manager goals
  • Google Analytics
Answer
  • Floodlight
  • Google Analytics

What feature may be used to edit custom Floodlight variable data?

  • Search Ads 360 API
  • Bulksheets
  • Google Ads API
  • Text Editor
Answer
  • Search Ads 360 API

What could prevent Inventory Management from making changes to a campaign?

  • Edits to campaign bids or bid strategies
  • Manual edits to campaign name or status
  • Manual edits to keyword URL templates
  • Edits to ad rotation settings
Answer
  • Manual edits to campaign name or status

How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

  • 6 hours
  • 4 hours
  • 2 hours
  • 8 hours
Answer
  • 2 hours

In what order should new entities be created (assuming no campaigns already exist)?

  • Campaign > Ad Group > Ad > Keyword
  • Keyword > Campaign > Ad Group
  • Ad Group > Keyword > Campaign
  • Keyword > Ad Group > Campaign
Answer
  • Campaign > Ad Group > Ad > Keyword

What action should be used to pass a conversion attribute (such as shipping cost)?

  • Set up Custom Floodlight Variable using bulksheets
  • Set up an additional Floodlight tag and pass the shipping cost through the revenue field
  • Set up Custom Floodlight Variable using the relevant engine frontend
  • Set up Custom Floodlight Variable as a metric
Answer
  • Set up Custom Floodlight Variable as a metric

What step would be taken to check if an inventory management template has created any entities?

  • Create an Executive Report with no filters
  • Check the template’s progress bar
  • Apply an “Inventory template ID” filter
  • Filter for errors in the reporting dashboard
Answer
  • Apply an “Inventory template ID” filter

When a reporting view is saved, who has access to the view?

  • No users within that advertiser
  • Only users with edit access within that advertiser
  • All users within that advertiser
  • Select users within that advertiser
Answer
  • All users within that advertiser

What occurs when auto-tagging is enabled?

  • A Google Click ID is reported in the budget pacing report
  • A label is added to all Google Ads campaigns
  • A Google click ID is appended to all landing page URLs
  • A scheduled edit is created for all Google Ads campaigns
Answer
  • A Google click ID is appended to all landing page URLs

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

  • Edit advertiser settings
  • Remove user access to an agency’s advertisers
  • Edit advertiser components
  •  Edit all advertisers within an agency
Answer
  • Edit advertiser settings
  • Edit advertiser components

What configuration setting eliminates duplicate conversions between advertisers?

  • Action
  • Revenue
  • Shared Floodlight configuration
  • Counter
Answer
  • Shared Floodlight configuration

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

  • Each product uses separate currencies
  • Search Ads 360
  • Campaign Manager
  • Display & Video 360
Answer
  • Search Ads 360

Which two filters are available in the change history report? (select two)

  • Creation date
  • Campaign
  • Geo
  • Change Type
Answer
  • Change Type

What type of bid strategy is supported by the forecasting tool?

  • Max clicks
  • Conversions or Revenue
  • Position
  • Rules
Answer
  • Conversions or Revenue

Which three landing page tests are available in Search Ads 360? (select three)

  • Mobile landing page test
  • Segment landing page test
  • Desktop landing page test
  • All devices landing page test
Answer
  • Mobile landing page test
  • Desktop landing page test
  • All devices landing page test

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