Search Ads 360 Certification Exam Answers (2022)

  • Post last modified:18 March 2022
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Search Ads 360 Certification Exam Answers

Exam: https://skillshop.exceedlms.com/student/path/8639-search-ads-360-certification-exam

Table of Contents

Which three engines are supported by the Search Ads 360 API? (select three)

  • Bing
  • Google Ads
  • Gemini
  • Ask.com
Answer
  • Bing
  • Google Ads
  • Gemini

Which level’s settings CANNOT be edited with bulksheets? (select two)

  • Advertiser
  • Ad Group
  • Network
  • Campaign
Answer
  • Advertiser
  • Network

At which three levels can automated rules be set up? (select three)

  • Campaigns
  •  Engines
  • Agency
  • Keywords
Answer
  • Campaigns
  • Engines
  • Keywords

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

  • Set up a custom Floodlight variable as a dimension in Search Ads 360
  • It is not possible to pass conversion attributes
  • Set up a Custom Dimension in Google Analytics
  • Set up a custom Floodlight variable in Google Tag Manager
Answer
  • Set up a custom Floodlight variable as a dimension in Search Ads 360
  • Set up a custom Floodlight variable in Google Tag Manager

When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

  • Campaign Manager
  • Search Ads 360
  • Each product uses separate time zones
  • Display & Video 360
Answer
  • Campaign Manager

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

  • Position-based
  • First interaction
  • Last paid search interaction
  • Data-Driven
Answer
  • Last paid search interaction

What happens when an engine is paused?

  • All campaigns are paused
  • Syncs are paused from the engine
  • Ad groups and keywords are paused
  • Active campaigns are paused
Answer
  • Syncs are paused from the engine

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

  • Campaigns
  • Agency
  • Ad groups
  • Keywords / Product Groups
Answer
  • Campaigns
  • Ad groups
  • Keywords / Product Groups

What Floodlight tag measures purchases and revenue on a website?

  • Revenue
  • Transaction
  • Action
  • Counter
Answer
  • Transaction

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

  • Decrease CPA target of bid strategy 60%
  • Decrease bidding portfolio by 1 low-performing keyword
  • Increase bidding portfolio by 2 new keywords
  • Decrease maximum bid in the bid strategy setting 40%
Answer
  • Decrease CPA target of bid strategy 60%
  • Decrease maximum bid in the bid strategy setting 40%

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

  • Campaign Manager API
  • Search Ads 360 API
  • Google Ads API
  • Bulksheets
Answer
  • Search Ads 360 API
  • Bulksheets

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

  • Custom Variables
  • Search Ads 360 API
  • Bulksheets
  • Campaign Manager API
Answer
  • Search Ads 360 API
  • Bulksheets
  • Campaign Manager API

Bulksheets can be used to complete which two tasks? (select two)

  • Upload offline conversions
  • Upload custom Floodlight variable data
  • Create labels
  • Generate formula columns in bulk
Answer
  • Upload offline conversions
  • Create labels

What is the Search Ads 360 account hierarchy?

  • Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword
  • Advertiser > Engine > Campaign >Keyword
  • Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad
  • Agency > Advertiser > Engine > Campaign > Keyword
Answer
  • Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

What conversion data can be uploaded using bulksheets?

  • Google Analytics goal data
  • Google Ads conversions data
  • Offline conversion data
  • Custom Floodlight variable data
Answer
  • Offline conversion data

Which three modifiers can be automated by a bid strategy? (select three)

  • Location target bid adjustments
  • Mobile bid adjustments
  • Remarketing target bid adjustments
  • Search impression share bid adjustments
Answer
  • Location target bid adjustments
  • Mobile bid adjustments
  • Remarketing target bid adjustments

Which two types of goals can be targeted in Bid Strategies? (select two)

  • Profit Margin
  • Business data
  • Revenue
  • Conversion
Answer
  • Revenue
  • Conversion

What level should be used to evaluate performance of a bid strategy?

  •  Individual campaign
  • Bid strategy
  • Individual ad
  • Individual keyword
Answer
  • Bid strategy

Which three changes can a user set up using scheduled edits? (select three)

  • Activate ads or keywords at a specific time
  • Raise bids on keywords every Monday at 7am
  • Activate a new bid strategy
  • Lower bids on keywords during weekends
Answer
  • Activate ads or keywords at a specific time
  • Raise bids on keywords every Monday at 7am
  • Lower bids on keywords during weekends

Which two segments CANNOT be applied to reporting data? (select two)

  • Attribution model
  • Device type
  • Business data
  • User ID
Answer
  • Attribution model
  • User ID

What does it mean when the “Stop sync” button is greyed out?

  • The engine account is paused.
  • The engine type is “Other”.
  • The sync is applying updates.
  • The sync is complete.
Answer
  • The sync is applying updates.

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

  • Billing currency
  • Advertiser’s currency 
  • Ad group’s currency
  • Engine’s currency
Answer
  • Engine’s currency

Which three frequencies can be scheduled for reports? (select three)

  • Daily
  • Monthly
  • Hourly
  • Weekly
Answer
  • Daily
  • Monthly
  • Weekly 

What setting should be applied to a Floodlight tag passing offline conversion data?

  • Dynamic tag
  • Image tag only 
  • Primary source is offline
  • Primary source is retail
Answer
  • Primary source is offline

Data Exclusion events exclude data for a minimum of how many hours?

  • 8 hours
  • 24 hours
  • 4 hours
  • 2 hours
Answer
  • 24 hours

Which two types of campaigns do bid strategy opportunities analyze? (select two)

  • Google Ads App campaigns
  • Bing Ads manual campaigns
  • Google Ads manual campaigns
  • Gemini manual campaigns
Answer
  • Bing Ads manual campaigns
  • Google Ads manual campaigns

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

  • Impression share
  • Max CPA
  • Position 
  • Profit
Answer
  • Max CPA
  • Position 

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

  • Match Type
  • Keyword
  • GCLID
  • Campaign ID
Answer
  • GCLID

Using tracking code, Google Analytics can report on data from which systems?

  • Keyword
  • Ad group
  • Agency
  • Campaign
Answer
  • Keyword
  • Ad group
  • Campaign

When Campaign Manager isn’t used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?

  • Placement
  • Publisher 
  • Campaign
  • Advertiser
Answer
  • Advertiser

Which three URLs are involved in a landing page test? (select three)

  • Original
  • Rule
  • Control
  • Experiment
Answer
  • Original
  • Control
  • Experiment

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

  • 2 weeks
  • 3 months
  • 1 week
  • 3-4 weeks
Answer
  • 3-4 weeks

What is shown in the “Last sync” details tab? (select two)

  • The time that the sync occurred
  • A list of error types
  • A list of campaigns modified
  • The number of errors during the sync
Answer
  • The time that the sync occurred
  • The number of errors during the sync

Where can a saved web query be found?

  • In the left-hand menu, click Downloads then Web Query
  • In the left-hand menu, click Budget Management, then Web Query
  • In the right-hand menu, click Attribution, then Web Query
  • In the right-hand menu, Click Advertiser Settings, then Web Query
Answer
  • In the left-hand menu, click Downloads then Web Query

Which three features can be used to integrate offline conversion data? (select three)

  • sFTP
  • Google Data Studio
  • Bulksheets
  • Systems not connected to the Internet
Answer
  • sFTP
  • Bulksheets
  • Search Ads 360 API

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

  • Deliver daily file to shared sFTP
  • Link to a shared version of the generated report
  • Executive reports can’t be sent to a user with no access to Search Ads 360
  • Send a downloaded PDF or Excel file
Answer
  • Link to a shared version of the generated report
  • Send a downloaded PDF or Excel file

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

  • The advertiser’s timezone
  • Campaign Manager’s timezone
  • Greenwich Mean Time (GMT)
  • The engine’s timezones
Answer
  • The advertiser’s timezone

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

  • 1 hour
  • 12 hours
  • 24 hours
  • 6 hours
Answer
  • 24 hours

What permissions are needed to create an advertiser?

  • Advertiser user (edit access)
  • Agency Manager
  • Advertiser viewer
  • Read-only
Answer
  • Agency Manager

What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?

  • Remarketing lists
  • Search Ads 360 API
  • Attribution
  • Google Ads API
Answer
  • Remarketing lists

What are two key differentiators in functionality between labels and business data?

  • Ability to attach a business calendar
  • Ability to report at the campaign level
  • Ability to pivot metrics within Search Ads 360
  • Ability to pause biddable items
Answer
  • Ability to attach a business calendar
  • Ability to pivot metrics within Search Ads 360

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

  • Clicks
  • Conversion
  • Advanced Targeting
  • Position
Answer
  • Advanced Targeting

Which three requirements must be met to run a successful ad copy test? (select three)

  • Minimum number of required impressions for each ad group
  • Each ad must contain only one landing page URL
  • All keywords and engines must be paused
  • Ads must only include one ad copy test at a time
Answer
  • Minimum number of required impressions for each ad group
  • Each ad must contain only one landing page URL
  • Ads must only include one ad copy test at a time

Which two user types can activate the conversion API? (select two)

  • Agency user
  • Advertiser user
  • Advertiser manager
  • Agency manager
Answer
  • Advertiser manager
  • Agency manager

At which two levels can URL Templates be set up? (select two)

  • Agency
  • Advertiser
  • Engine
  • Campaigns
Answer
  • Engine
  • Campaigns

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

  • Landing page test
  • Placeholder keyword
  • Business data
  • Rules
Answer
  • Placeholder keyword
  • Online point-of-sales systems 

What two Floodlight activity group types can be set up? (select two)

  • Sales
  • Dimension
  • Counter
  • Metric
Answer
  • Sales
  • Counter

Which two conversion sources can be reported in custom columns? (select two)

  • Bing Conversion Trackers
  • Gemini Conversion Trackers
  • Floodlight
  • Google Ads Conversion Trackers
Answer
  • Floodlight
  • Google Ads Conversion Trackers

What function do ValueTrack parameters perform?

  • Track additional conversion types
  • Automatically sync to Google Tag Manager
  • Create custom date segmentation
  • Dynamically insert information
Answer
  • Dynamically insert information

What is the default attribution model for Floodlight?

  • First Click
  • First interaction
  • Last Click
  • Last Impression
Answer
  • Last Click

What feature may be used to report on a specific Floodlight conversion?

  • Business data
  • Custom Metric
  • Custom Dimension
  • Custom Column
Answer
  • Custom Column

Which two types of uploads can be made through an sFTP endpoint? (select two)

  • Bulksheets
  • Inventory management feeds
  • Conversions
  • Google Search history
Answer
  • Bulksheets
  • Conversions

Campaigns can only be copied within the same engine account for which two engines? (select two)

  • adMarketplace
  • Bing Ads
  • Yahoo Japan
  • Social
Answer
  • Bing Ads
  • Yahoo Japan

Which two column categories appear in formula columns? (select two)

  • Creation time
  • Conversion metrics
  • Search impression share
  • Engine metrics
Answer
  • Conversion metrics
  • Engine metrics

What metrics estimate conversions that measure user behavior across devices and environments?

  • Clicks
  • Cross-environment metrics
  • Visits
  • Cost
Answer
  • Cross-environment metrics

Which two conversion sources can be selected in bid strategies? (select two)

  • Bing Universal Event Tracking
  • Floodlight
  • Google Tag Manager goals
  • Google Analytics
Answer
  • Floodlight
  • Google Analytics

What feature may be used to edit custom Floodlight variable data?

  • Search Ads 360 API
  • Bulksheets
  • Google Ads API
  • Text Editor
Answer
  • Search Ads 360 API

What could prevent Inventory Management from making changes to a campaign?

  • Edits to campaign bids or bid strategies
  • Manual edits to campaign name or status
  • Manual edits to keyword URL templates
  • Edits to ad rotation settings
Answer
  • Manual edits to campaign name or status

How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

  • 6 hours
  • 4 hours
  • 2 hours
  • 8 hours
Answer
  • 2 hours

In what order should new entities be created (assuming no campaigns already exist)?

  • Campaign > Ad Group > Ad > Keyword
  • Keyword > Campaign > Ad Group
  • Ad Group > Keyword > Campaign
  • Keyword > Ad Group > Campaign
Answer
  • Campaign > Ad Group > Ad > Keyword

What action should be used to pass a conversion attribute (such as shipping cost)?

  • Set up Custom Floodlight Variable using bulksheets
  • Set up an additional Floodlight tag and pass the shipping cost through the revenue field
  • Set up Custom Floodlight Variable using the relevant engine frontend
  • Set up Custom Floodlight Variable as a metric
Answer
  • Set up Custom Floodlight Variable as a metric

What step would be taken to check if an inventory management template has created any entities?

  • Create an Executive Report with no filters
  • Check the template’s progress bar
  • Apply an “Inventory template ID” filter
  • Filter for errors in the reporting dashboard
Answer
  • Apply an “Inventory template ID” filter

When a reporting view is saved, who has access to the view?

  • No users within that advertiser
  • Only users with edit access within that advertiser
  • All users within that advertiser
  • Select users within that advertiser
Answer
  • All users within that advertiser

What occurs when auto-tagging is enabled?

  • A Google Click ID is reported in the budget pacing report
  • A label is added to all Google Ads campaigns
  • A Google click ID is appended to all landing page URLs
  • A scheduled edit is created for all Google Ads campaigns
Answer
  • A Google click ID is appended to all landing page URLs

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

  • Edit advertiser settings
  • Remove user access to an agency’s advertisers
  • Edit advertiser components
  •  Edit all advertisers within an agency
Answer
  • Edit advertiser settings
  • Edit advertiser components

What configuration setting eliminates duplicate conversions between advertisers?

  • Action
  • Revenue
  • Shared Floodlight configuration
  • Counter
Answer
  • Shared Floodlight configuration

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

  • Each product uses separate currencies
  • Search Ads 360
  • Campaign Manager
  • Display & Video 360
Answer
  • Search Ads 360

Which two filters are available in the change history report? (select two)

  • Creation date
  • Campaign
  • Geo
  • Change Type
Answer
  • Change Type

What type of bid strategy is supported by the forecasting tool?

  • Max clicks
  • Conversions or Revenue
  • Position
  • Rules
Answer
  • Conversions or Revenue

Which three landing page tests are available in Search Ads 360? (select three)

  • Mobile landing page test
  • Segment landing page test
  • Desktop landing page test
  • All devices landing page test
Answer
  • Mobile landing page test
  • Desktop landing page test
  • All devices landing page test

Search Ads 360 Certification Exam Overview

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

About this exam

The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.

This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface.

The knowledge tested in this exam typically aligns with the following roles:

  • Paid Search Director
  • Paid Search Manager
  • Paid Search Supervisor
  • Paid Search Analyst

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