Pinterest Media Planner Certification Exam Answers 2026

Exam Name: Pinterest Media Planner Certification Exam

Exam URL: https://www.pinterestacademy.com/student/path/2591235

An advertiser is planning a Pinterest campaign for a health and wellness brand targeting young adults for its new line of sustainable fitness equipment. The campaign’s goal is to maximize reach and engagement during the peak season of health awareness. What information in the Pinterest Trends tool will help with the campaign’s goal? (select one)

• Demographics
• Popular Pins
• Interest over time
• Related trends

A retailer specializing in home decor wants to boost the visibility and sales of their spring collection. The media planner wants to compare keywords for trends that reoccur during the same period year-over-year to meet the retailer’s goals. Which of the following trend type filters should they use? (select one)

• Top yearly trends
• Top monthly trends
• Seasonal trends
• Growing trends

A fashion brand on Pinterest wants to drive sales. Its conversion campaign is pacing, but a seasonal holiday known to increase sales with the company is coming up. It wants to drive action with its engaged audience. What feature in the Pinterest trends tool can the media planner use? (select one)

• Trends your audience loves
• Growing trends
• Seasonal trends
• Top trends on Pinterest this week

A car brand is launching a high impact awareness campaign with the goal of increasing reach by 20%. They want to land key messaging with customers and assess the best performing placement options with their target audiences. What placement options can the media planner recommend? (select one)

• Home feed and search
• Search and Collages
• Home feed and Boards
• Related Pins and Boards

A beverage brand wants to implement lower-funnel campaigns on Pinterest with the goal of driving traffic and increasing sales. Which feature supports lower-funnel performance? (select one)

• Ad-only Pins can be saved to boards
• Rich Pins sync with product groups
• Promoted Pins open a direct link
• Product Pins open a product detail page

A beauty brand wants to launch a campaign for their new line of makeup. This is their first time advertising on Pinterest and they want to reach new customers. What campaign objective and bidding option meets the client’s goals? (select one)

• Awareness and CPM
• Catalog sales and oCPM
• Consideration and CPC
• Conversion and CPA

A retail clothing brand wants to run a catalog sales campaign optimizing for conversions on Pinterest using a product catalog. To help set them up, the media planner consults on the requirements for placing ads using a retail catalog. What two requirements are needed to set up catalog sales ads using retail catalogs? (select two)

• Pinterest profile
• Pinterest Conversions API
• Product tagging
• Merchant verification
• Pinterest tag

A home improvement client wants to use video ads to showcase a video series of step-by-step home improvement projects. They want to drive more traffic to their new line of home improvement tools for an upcoming promotion. What Pinterest campaign objective and ad format combination would meet the client’s needs? (select one)

• Conversion and Showcase ads
• Catalog sales and Premiere Spotlight
• Awareness and Standard ads
• Consideration and Idea ads

A hotel brand wants to promote its amenities and spa treatment packages to new customers. Its goal is to get its image ads delivered as many times as possible. Which metric can the media planner use to track performance? (select one)

• Engagement
• Outbound clicks
• Video views
• Reach

A large coffee brand wants to run a conversion campaign with a goal of 5000 purchases during the winter season. Their goal is to achieve an average cost of $15 per Add to Cart event and $25 per Checkout event. What estimated budget would closely align with the coffee brand’s goal? (select one)

• 1,000
• 5,000
• 0,000
• 0,000

A fashion brand is promoting a new line of swimwear and they want to maximize the number of people who see their ads leading up to a popular summer holiday weekend. What type of awareness campaign budget will help achieve the fashion brand’s goal? (select one)

• Max bid cap
• Pinterest Performance+ daily
• Fixed daily
• Pinterest Performance+ lifetime

A beverage company wants to drive online traffic to their site. The company’s goal is to increase clicks on a seasonal promotion they run in December. The promotion is valid from December 1st to December 31st. What flight period and campaign objective meets the company’s goal? (select one)

• Run a 7 day Awareness campaign in November, and a 30 day Conversion campaign in December.
• Run a 7 day Awareness campaign in November, and a 7 day Consideration campaign in December.
• Run a 30 day Awareness campaign a month in November.
• Run a 30 day Consideration campaign in December.

A large fashion client wants to launch a holiday campaign. It has a high budget of $500,000 for a 2 week campaign. What budget strategy would meet the client’s goals? (select one)

• Pinterest Performance+ daily
• Fixed lifetime
• Pinterest Performance+ lifetime
• Fixed daily

A home goods retailer wants to expand reach to their Gen Z market for an upcoming awareness campaign. Their goal is to use a targeting strategy with audience segmentation that boosts impressions over a significant period of time. The media planner leverages the Pinterest Predicts report to help develop the strategy. How does the Pinterest Predicts report inform the strategy? (select one)

• Audience affinity metrics
• Seasonal trend comparisons
• Keyword search metrics
• Trend data by month

A retail brand wants to use A/B testing to compare Pinterest Performance+ creative ads with generative AI lifestyle backgrounds versus Shopping ads with blank white backgrounds. Their goal is to determine which ad to use for engagement metrics. What is the minimum amount of time required for A/B testing? (select one)

• 7 days
• 3 days
• 30 days
• 14 days

A large furniture retailer wants to launch a conversion campaign using a mix of images and videos that highlight their line of modern furniture without a product feed. What ad format and KPI metric meets the retailer’s goal? (select one)

• Carousel ad and CTR
• Showcase ad and CPC
• Collection ad and CPA
• Shopping ad and CPA

A large men’s fashion client wants to run a full-funnel campaign on Pinterest. The goal is to maximize performance using video assets with one type of ad format. What ad format would meet the brand’s goal? (select one)

• Standard video ad
• Video shopping ad
• Premiere Spotlight ad
• Max-width video ad

A food brand wants to run a campaign using video assets. Their goal is to increase reach with people searching for recipe ideas. What campaign objective and KPI metric should be used to measure success? (select one)

• Consideration and CPC
• Awareness and ROAS
• Awareness and CPM
• Catalog sales and oCPM

An established shoe brand wants to launch an awareness campaign on Pinterest. The brand’s goal is to use a first-party Pinterest measurement solution to better understand action intent with Gen Z audiences on the platform. What Pinterest measurement solution meets the brand’s needs? (select one)

• Multitouch attribution
• 2Q brand lift study
• Kantar 6Q brand lift study
• Marketing mixed modeling

A large e-commerce retailer wants to use a measurement solution to better understand the impact of their Pinterest lower-funnel campaigns. The media planner proposes a conversion lift study. What are the success metrics for a Pinterest conversion lift study? (select two)

• Offline sales
• Purchase intent
• In-app behaviors
• Segmentation
• Brand association

A jewelry retailer wants to launch awareness campaigns for their new line of men’s watches. The campaign has a budget of $30,000 and is set to run for 30 days. The campaign has been running for 7 days and is pacing lower than expected. Which optimization strategy can the media planner use? (select one)

• Turn on dynamic retargeting
• Turn on Pinterest Performance+ lifetime budget
• Turn on Pinterest Performance+ creative
• Turn on enhanced match

A travel company launched a Conversion campaign for an upcoming holiday vacation special. The promotion is pacing to spend in full, but it is not reaching KPI goals. The campaign is set up using the following: Image ads with their most popular hotel packages

• The Pinterest tag installed Custom bidding Keyword and interest targeting What strategy can the media planner use to optimize the campaign? (select one)
• Use enhanced match
• Use a frequency cap
• Use daily budgets
• Use Pinterest Performance+ bidding

A retailer that sells paper products online is running a two-week consideration campaign with two unique ad images per ad group. They are using relevant keywords and interests for targeting. After 7 days, one of the ad groups is underperforming with click-through-rates (CTRs). How can the media planner optimize for better performance? (select one)

• Pause the campaign
• Change the campaign objective
• Change ad formats
• Use Pinterest Performance+ targeting

A beauty brand ran an awareness campaign on Pinterest with successful reach and CPM KPIs. They want to measure the strength of category interests for people who have seen and engaged with the brand’s Pins compared to Pinterest’s total audience for a future campaign. What metric should the media planner use? (select one)

• Engagements
• Affinity score
• Outbound clicks
• Saves

A large retailer is running a consideration campaign for one of their promotions. They are using a customer list for targeting, but they are not reaching CTR benchmarks. What optimization strategy can improve performance? (select one)

• Use Pinterest Performance+ targeting
• Use an exclusion audience list
• Use a frequency cap
• Use negative keyword targeting

A retail client selling home decor products wants to better understand the interests of people on Pinterest to create more effective ad creative. Before launching the campaign, what should the media planner use to analyze audience trends and inform creative strategy for better performance?

• Use the Interests targeting option to focus on broad interest categories like Home Decor and Interior Design without further segmenting the audience.
• Use the Demographics targeting option to focus on à specific age group and gender that is most likely to engage with home decor products based on previous campaign data.
• Use Audience Insights to analyze the demographics and interests of users engaging with home decor, and update creative messaging to resonate with top audience segments.
• Use the Trends tool to identify trending topics in the home decor category and optimize the ad creative to align with those trends.

A client brief for a new line of luxury athletic wear wants to target millennial and Gen Z men and women who prioritize high quality materials for an upcoming campaign. The client emphasizes the importance of understanding the target audience’s interests beyond just athletics to identify relevant content and advertising opportunities. ‘Which Pinterest tools would be most helpful in achieving this goal?

• Pinterest Audience Insights
• Pinterest Trends
• Pinterest Business Hub
• Audiences

A consumer goods brand is expanding to new markets for an upcoming campaign and it wants to launch a consideration campaign that will drive results. The advertiser uses the Pinterest Trends tool to look at trends from the last 90 days for a creative strategy. Which trend dropdown option in the Pinterest Trends tool should the advertiser use?

• Top yearly trends
• Growing trends
• Top monthly trends
• Seasonal trends

A media planner is developing a Pinterest campaign for a new line of plant-based snacks. The client wants to align its campaign with future, culturally relevant trends and reach health-conscious users who are open to trying new foods. What is the most effective next step to ensure the campaign taps into predicted themes for the upcoming year?

• Use the Pinterest Trends tool to review which plant-based topics performed well last year and center the campaign around those established themes.
• Focus the campaign on timeless plant-based snack content, avoiding seasonal or trend-driven topics.
• Use the Pinterest Trends tool to explore trending conversations on other social platforms to find popular ideas for campaign inspiration
• Use the Pinterest Predicts report to identify and incorporate emerging food trends in planning the campaign’s strategy.

A clothing brand is seeking to generate product awareness on Pinterest for its latest clothing line. When using the Pinterest Trends tool, the brand notices a growth around sustainable clothing searches by users aged 18-24. This demographic is exactly the audience the brand is looking to target. ‘What additional targeting update should the brand make to best leverage this insight?

• Exclude sustainability and other related searches from its targeting keywords.
• See which keywords had the highest search volume within the last week.
• Add additional top trends keywords, specific to users aged 18-24.
• Add sustainability and other related searches as keywords.

A new home decor brand is looking to increase sales on its website. Which approach should the brand use knowing that people on Pinterest are actively seeking design inspiration for their new homes?

• Place an ad with direct links to specific items on its website.
• Set video completions as the main KPI
• Use search placement to reach people on Pinterest discovering new home decor ideas.
• Choose an objective that maximizes ad impressions.

Abrand is launching a campaign on Pinterest to increase online sales. It wants to ensure its ads are shown to consumers that already engage with its products, as well as acquire new customers. What should the brand do to meet its objectives?

• Use conversion ads which target a broad audience of people who do not engage with the brand.
• Use shopping ads with a product feed targeting both first party and second party to reach users familiar with the brand
• Use Pins to boost engagement with users who have interacted with the brand’s Pinterest account.
• Use shopping ads leveraging only first-party data from users who have previously engaged with the brand’s website.

A toy retailer wants to increase sales for a promotion during a busy shopping holiday. It wants to build an audience based on site visitor behavior for better targeting. Which tools are necessary to achieve this?

• Conversions API
• Pinterest Audience Manager
• Pinterest Shopping API
• Enhanced match

A retail client wants to use Pinterest to reach people who haven’t purchased from it before. Which targeting strategy should the media planner recommend?

• Target all site visitors and past purchasers to maximize conversion likelihood.
• Exclude existing customers by uploading a CRM list and a site visitor audience, so only new prospects see the ads
• Focus exclusively on broad interest targeting without any audience exclusions for maximum exposure.
• Target only users who have engaged with the brand’s Pins, regardless of their customer status.

An auto brand is kicking off a campaign before the launch of its new vehicle model and wants people to sign up for their newsletter for updates ahead of launch. Which campaign objective lines up best with this goal?

• Consideration
• Brand awareness
• Conversions
• Catalog sales

A client in the travel industry has cost per click (CPC) goals and wants to use direct links to drive traffic to its website. Which campaign objective should the media planner recommend?

• Consideration
• Awareness
• Conversions
• Catalog sales

A clothing and accessories brand wants to upload its product catalog and start driving sales with a shopping campaign on Pinterest. What initial steps should the media planner recommend the client complete before getting started?

• Leverage the Pinterest API to upload the product feed.
• Upload the product catalog as a PDF file.
• Optimize board titles for search keywords.
• Implement the Pinterest tag.

An auto brand is rolling out an always-on campaign for its new model, starting with a $600,000 budget split evenly to be $50,000 per month. It will review sales each month and adjust spend based on performance. What is the best way to set up its campaign and budget?

• Set up one campaign for the full ight using a frequency cap.
• Set up one campaign for the full flight and turn on Pinterest Performance daily budgets.
• Run multiple campaigns each month using daily budgets.
• Run multiple campaigns for the year with lifetime budgets for each.

An athletic equipment brand wants to increase consideration of its newest line of home workout equipment. It wants to provide personalized recommendations to fit customers’ unique workout needs. Which ad format should the media planner recommend?

• Quiz ad
• Showcase ad
• ldea ad
• Shopping ad

A cosmetics brand’s ad includes a direct link that takes users right to its website. The brand’s goal is to drive traffic and increase sales for a new product line. Which campaign objective meets the brand’s goals?

• Conversion
• Brand awareness
• Consideration
• Video completion

A fitness brand is launching a new shoe with a celebrity partnership using the following campaign requirements: Awareness campaign 3-day flight $650,000 budget Which ad formats should the media planner recommend?

• Shopping ad
• Video shopping ad
• Premiere Spotiight
• Lead ad
• Max-width video ad

A client with an extensive product catalog wants to run a holiday promotion using its current product images. It wants to scale ads efficiently during a peak shopping weekend. Which campaign objective and optimization strategy should the media planner recommend?

• Pinterest Performances catalog sales and Pinterest Performance+ budgets
• Pinterest Performance+ catalog sales and Pinterest Performance+ creative
• Pinterest Performance+ conversions and Pinterest Performance+ bidding
• Pinterest Performance+ consideration and Pinterest Performance+ targeting

A client wants to maximize reach for an upcoming seasonal promotion, planning to run two ads for one month with an average daily spend of $3,000. What should the media planner recommend as the optimal campaign set up?

• Awareness objective with Pinterest Performance daily budget, Pinterest Performance targeting, and custom bidding.
• Awareness objective with fixed daily budget, Pinterest Performance+ targeting, and Pinterest Performance+ bidding.
• Awareness objective with fixed daily budget, Pinterest Performance+ targeting, and custom bidding
• Awareness objective with Pinterest Performance+ daily budget, Pinterest Performance+ targeting, and Pinterest Performance+ bidding.

A beauty brand wants to boost awareness of its celebrity-endorsed product line. It is prioritizing a campaign that showcases its vegan ingredients to a broad audience, and prefers to have immersive visuals that immediately stand out when people are scrolling on the Pinterest app. Which ad format and metric should the media planner recommend?

• Video ads and Video Completion Rate (VCR)
• Max-width video and cost per click (CPC)
• Carousel ads and cost per acquisition (CPA)
• Max-width video and cost per mille (CPM)

A cosmetic company noticed that its cost per mille (CPM) increased by 20% from October to December last year while running an awareness campaign on Pinterest with video and static creative. It is now reconsidering running a similar campaign this year and wants to understand what could have driven the higher CPM. What is the most likely reason for the higher CPM?

• More advertising inventory available during the period of the campaign
• New creative assets were refreshed every week after monitoring creative performance
• Increased engagement on the brand’s page
• The time of the year the campaign ran

A brand wants to boost reach with an awareness campaign with strict monthly budgets over a full quarter. It plans to use daily budgets to stay on track. Which of the following would help guide the recommendation?

• Total branded Pins
• Daily site visitors
• Estimated cost per mille (CPM)
• Expected reach

A luxury travel agency has $750,000 to promote last-minute summer getaways to affluent travelers. The main KPI is driving site traffic for bookings, with awareness as the secondary goal. What is the best way to allocate its budget?

• Run a national campaign with 0,000 dedicated to Carousel ads that highlight local weekend getaways and 0,000 to static Pins to users that engage with luxury clothing brands.
• Spend 0,000 on video ads showcasing luxurious destinations, targeting users with interests like “travel” and evenly distribute spend throughout the year.
• Spend 0,000 early on Carousel and video ads with luxury travel themes, and 0,000 closer to peak booking on retargeting ads for travel packages.
• Divide 0,000 evenly between static and video creative targeting users in the top five major cities that have frequently engaged with luxury clothing brands.

A jewelry brand is running a three-week Mother’s Day campaign targeting women ages 30-50, with a $500,000 budget to drive website traffic and sales for a new personalized, limited-edition collection. It wants to use past sales data and Mother’s Day trends, with special focus on spending in the final week before the holiday. What would be an effective budget allocation strategy for this campaign?

• Spread the $500,000 budget evenly on carousel ads over three weeks, showcasing the entire collection to women ages 30-50 who have saved custom jewelry or follow competitor brands.
• Invest $200,000 in video ads and $300,000 in static ads over the full three weeks, targeting high-income women ages 30-50 with creative that highlights a range of product styles.
• Allocate $300,000 to video ads for women ages 30-50 in the first two weeks, highlighting custom designs; reserve $150,000 for static ads to women interested in similar jewelry; and use $50,000 for retargeting visitors to the site
• Evenly distribute $350,000 on static ads and $150,000 on video ads across all three weeks, focusing on women ages 30-50 who have previously engaged with trending jewelry.

A clothing retailer plans a seasonal promotion for its winter collection by running a campaign on Pinterest during the holiday shopping period. It expects increased competition for audience attention. What is the best strategy for the budget during this period?

• Spread the budget evenly throughout the campaign to maintain consistent visibility.
• Allocate more budget during the peak holiday period to maintain visibility and share of voice during the busiest shopping window.
• Use the entire budget in the first week to reach early shoppers.
• Increase the budget early in the season when competition is low and reduce it during peak holiday shopping time to optimize ad spend

A new electric car company is launching its first marketing campaign with a $20,000 budget. The goal is to maximize reach and build brand awareness, especially among eco-conscious consumers, tech enthusiasts, and early adopters. Which strategy should the media planner recommend?

• Run a conversion campaign with Pinterest Performances creative.
• Run an awareness campaign with video format.
• Run a Spotlight campaign with a max-width creative.
• Run an awareness campaign with Lead ads.

A retail brand is preparing a Pinterest RFP for a new kitchenware product. Which of following is the correct use of a Pinterest tool to inform the campaign brief?

• Use Pinterest Predicts to look at last year’s trending searches for the kitchenware category.
• Utilize the Pinterest Trends tool to identify seasonal spikes in searches for kitchen-related content to inform campaign timing
• Analyze the Pinterest Trends tool to identify trending topics specific to the competitor brand
• Use Pinterest’s Audience Insights tool to evaluate rival kitchenware brands to enhance the brand’s campaign strategy.

A client is launching a remedy product for cold and flu season on Pinterest. It wants to review last year’s campaign results, analyze its seasonal cool and flu audience, and measure past ROI. Which Pinterest tools should a media planner use to find this information?

• Pinterest Predicts
• Custom ad reports
• Organic Pin performance
• Pinterest Trends tool

A snack company is proposing a larger budget for another year of always-on campaigns. Past performance for ads using only product images with blank backgrounds met benchmarks, but the company is seeking better lower-funnel performance. What should the media planner recommend as a creative strategy?

• A Premiere Spotlight takeover with video.
• Two-minute snack tip videos
• Feature products with lifestyle imagery.
• Add hashtags to increase visibility.

A home decor brand has recently launched a new line of kitchen cookware. It wants to use video assets from its website to expand its reach on Pinterest. Its goal is a max Cost Per View of $1.40. Which campaign objective should the media planner recommend?

• Consideration
• Catalog sales
• Conversions
• Awareness

A large resale marketplace client wants to run a conversion campaign for the first time on Pinterest and target campaigns to customers with items in their shopping cart. After uploading its product catalog, what is the recommended next step?

• Install the Pinterest Tag and enable dynamic retargeting.
• Runa Conversion Lift Study.
• Setup a custom Ads Manager report.
• Launch a Pinterest Performance+ Conversions campaign with customer list targeting.

A health and fitness brand is launching a new line of protein drinks and wants to reach potential customers. It only has video assets and wants to ensure the lowest possible spend. Which campaign objective and ad format combination should the media planner recommend?

• Video Completion and Video shopping ads
• Awareness and Standard video ads.
• Awareness and Max-width video
• Video completion and Premiere Spotiight

A fashion retailer wants to launch a campaign to promote its new collection of summer dresses, and aims to increase both brand awareness and online sales. To ensure the campaign is as effective as possible, a media planner plans to run tests to optimize ad performance. Which strategy best leverages Pinterest’s testing opportunities to achieve this?

• Create multiple campaigns with different targeting options (e.g. demographics vs. interests). Track engagement rate and saves to determine which audience group interacts best with the ad
• Setup a single video Pin campaign and test different ad copy variations within the same ad group.
• Launch a single campaign with shopping Pins and measure the overall conversion rate without A/B testing. Use Pinterest’s Conversion Insights to see how the campaign performs without additional optimizations.
• Run an A/B test on video Pins vs. carousel Pins to determine which format drives higher engagement. Use interest targeting in both groups and focus on impressions and click through rate (CTR) as the primary Kpls.

A large toy retailer wants to use video assets to drive sales for one of its seasonal products during a major holiday. It wants to use an ad format that meets key performance metrics for its budget. Which campaign strategy can help reach KPI goals?

• Catalog sales, video shopping ad, cost per action (CPA)
• Conversion, max-width video, cost per click (CPC)
• Consideration, Idea ad, CPC
• Consideration, video shopping ad, CPA

A client in the travel industry wants to create five-minute video ads to drive conversion and collect customer information to email updates on future sales. It also wants these ads to appear in the home feed. Which ad format should the media planner recommend?

• Travel catalog
• Quiz ads
• Lead ads
• Max-width video

A client brief states: A luxury home furnishing brand wants to boost holiday sales on Pinterest. With a product feed of 500+ SKUs, the goal is to advertise the full collection and track direct revenue impact. Customers tend to visit the site multiple times before making a $1,000+ purchase. Which ad format and KPI framework should the media planner recommend?

• Shopping ads measured by Cost per Action (CPA)
• Video ads measured by Video Completion Rate (VCR).
• Standard ads measured by Cost per Mille (CPM).
• Carousel ads measured by Click Through Rate (CTR).

A new brand in the beauty space plans a big campaign during the holiday season for a product launch. However, it has never run a campaign on Pinterest and is not sure if it should run either 6- second or 15-second creatives. Which objective and metric should it test to get its message across to potential customers?

• Brand Awareness and cost per mille (CPM)
• Video Completion and Video Completion Rate (VCR)
• Video Completion and CPM
• Consideration and VCR

A beauty brand wants to engage its customers for its line of skin care products. It plans to use video that provides tailored skin treatment recommendations after viewing the ad. Which combination of ad objective, ad format, and KPI meets the beauty brand’s goals?

• Consideration campaign, video shopping ad, and cost per action (CPA)
• Awareness objective, collections ad, and reach
• Awareness objective, standard video, and cost per mille (CPM)
• Consideration campaign, Quiz ad, and Pin clicks

A media planner is reviewing a conversions campaign for a home decor client. Historically, there is high engagement with the audience, and the landing page product matches the ad. However, the click through rate (CTR) is low. Which of the following has likely caused the low CTR?

• Pinterest s prioritizing engagement over conversions.
• The ad does notinclude a clear and compelling call-to-action (CTA).
• The audience is too broad
• The campaign objective should be changed from conversions to traffic.

A shoe line is looking to better understand how to measure its audience’s sentiment toward the product itself and what drives users to purchase its shoes. How can this be measured?

• Conversion Lift Study
• Platform reported metrics
• Brand Lift Study
• User-level attribution

A household goods company wants to understand how to allocate marketing spend across its portfolio of brands and media channels. It wants to compare the return on ads spend (ROAS) from Pinterest vs. other media channels. Which measurement solution should the media planner recommend?

• Marketing Mix Modeling (MMM)
• Sales Lift study
• Conversions Lift study
• Brand Lift study

A large gaming reseller wants to measure its incremental conversions for a recently launched campaign promoting its summer break sale. It wants to evaluate the performance of different ad formats and its bid types, as well as test in-app conversions. Which measurement solution should the media planner recommend?

• Conversion Lift study
• Brand Lift study
• Custom reporting in Ads Manager
• Mobile Measurement Partner (MMP)

A media planner is running a consideration campaign for a beauty brand client to increase interest in its product. The client’s marketing team wants to measure whether the campaign is driving an increase in customer intent. Which measurement solution would be the most relevant?

• Conversion Lift study
• Brand Lift study
• Marketing Mix Modeling (MMM)
• Multi-Touch Attribution

A jewelry brand wants to conduct a Marketing Mix Modeling (MMM) study with a third-party measurement vendor and wants to ensure that paid and earned impression data on Pinterest is appropriately captured within the MMM. What is the first approach the media planner should recommend for accessing this data?

• Check to see if the 3P is integrated with the Pinterest MMM API and can pull data directly.
• Export the metrics from the reporting dashboard in Ads Manager.
• Ask the agency to pull the data itself and share it
• Generate a report in Business Manager.

A media planner is testing whether influencer- or brand-produced creatives perform better. Both 6-second and 15-second video ads were used. Delivery was consistent, but the 15-second version had a lower video completion rate (VCR) and higher cost per completed view (CPCV). What change could enable a cleaner evaluation of creative messaging effectiveness in future campaigns?

• Use video creatives of the same length.
• Add in static creatives in addition to videos.
• Expand targeting for the lower performer.
• Separate the creatives by campaign

A new online meal delivery client is reviewing its Pinterest campaign’s audience engagement. The client is midway through a new campaign featuring a 50/50 split of standard static ads and short-form videos of 15 seconds. The KPIs are new subscriptions, recipe saves, and video completion rate (VCR). How should a media planner advise the client on how to optimize the second half of its campaign?

• Evaluate impressions and reach metrics to gauge overall visibility and recommend the format that is driving the most brand awareness.
• Look into the demographic breakdown of engaged users to refine targeting parameters in order to prioritize the hand-raisers of the new brand’s product.
• Examine video completion rates to identify which video(s) resonated most with users, then recommend adding a 6-second cutdown version(s).
• Analyze which ad format drove the highest new subscriptions and recipe saves to optimize rotation so the campaign can prioritize the better-performing ad format.

A luxury brand is testing its first-party audience against interest-based targeting on Pinterest, using the same video creative for each. Mid-flight, it notices that both approaches are beating benchmarks, but the Interest-based ad group isn’t scaling. Which action should the media planner take based on these findings?

• Pause the Interest ad group and allocate all remaining budget to the other.
• Test additional interests in the Interest ad group
• Continue using a mix of targeting tactics.
• Introduce additional creatives.

A brand’s campaign on Pinterest has struggled to spend since its launch. Day-over-day pacing shows that the campaign is not meeting the daily cap of $10,000 per day and ads have shown that its targeting is too narrow. With only two days left in its flight, the advertising team notices that almost $50,000 remains in the budget. What is an immediate step the media planner can take to make sure the campaign spends in full?

• Create a new ad group with the remaining budget and launch carousel ads.
• Change the campaign spend to Pinterest Performance+ lifetime budget.
• Pause underperforming ads and ensure the daily spend has increased to $25,000 per day.
• Duplicate the campaign to push it back to learning mode.

A media planner is reviewing the results of a Pinterest traffic campaign for an e-commerce electronics retailer. After running for 30 days, the campaign has generated high impressions but low click through rate (CTR) and engagement. The client is concerned that the ads are not reaching the right audience. Which two actions can the media planner take to optimize this campaign?

• Adjust the ad creative by testing new formats, such as Carousel ads or Video Pins, to increase engagement and attention.
• Focus on increasing conversions rather than clicks, assuming that generating more traffic will automatically lead to higher conversions.
• Analyze the audience targeting and adjust it to better align with the ideal customer profile.
• Increase the daily budget to drive more impressions and reach a broader audience.

A media planner is reviewing the results of a Pinterest traffic campaign for an e-commerce electronics retailer. After running for 30 days, the campaign has generated high impressions but low click through rate (CTR) and engagement. The client is concerned that the ads are not reaching the right audience. Which two actions can the media planner take to optimize this campaign?

• Adjust the ad creative by testing new formats, such as Carousel ads or Video Pins, to increase engagement and attention.
• Focus on increasing conversions rather than clicks, assuming that generating more traffic will automatically lead to higher conversions.
• Analyze the audience targeting and adjust it to better align with the ideal customer profile.
• Increase the daily budget to drive more impressions and reach a broader audience.

A client has been running a Pinterest Traffic campaign for the past 10 days. The client is using a Pinterest Performance+ daily budget, which is set at a spend of $200 per day, but the campaign has already spent $2,500, and the client is concerned that the budget is being spent too quickly. What is the best approach to advise the client regarding campaign pacing to ensure the budget is used effectively throughout the campaign?

• Adjust the pacing settings to use a set daily budget, ensuring the budget is allocated consistently throughout the campaign’s duration.
• Increase the Pinterest Performance+ daily budget to 0 to ensure the campaign has enough funds to meet the planned goals, as the current budget is not sufficient
• Pause the campaign and extend its duration to give it more time to spread the budget more evenly, without increasing the daily spend.
• Reduce the Pinterest Performance+ daily budget to 0 and shorten the campaign duration to accelerate spend, assuming faster expenditure will result in faster results.

A beauty brand with a catalog sales campaign has been live on Pinterest for one month and notices cost per mille (CPM) increasing week over week while click through rate (CTR) is decreasing overall. After reviewing, it realizes there are no additional funds available to rotate in new creatives. Which would be the most effective action to increase CTR?

• Tum on Pinterest Performance bidding.
• Tum on Pinterest Performance targeting
• Add a new ad group targeting beauty interests.
• Tum on Pinterest Performance+ creative

A tech retailer is running a conversion campaign that achieves a strong click through rate (CTR) of 2.6%, but conversion rates are only 0.05% with fewer-than-expected purchases. How should the media planner use this data to improve purchase efficiency?

• Extend the campaign duration to allow more time for potential conversions.
• Focus on increasing the ad frequency to ensure the target audience sees the offer more often
• Expand the audience targeting to reach a broader demographic.
• Refine the landing page to better align with the ad content and improve the user experience.

A vegan leather company is running an awareness campaign to promote its new line of eco-friendly products to a vegan audience. It’s targeting interests and keywords like “vegan leather”, “sustainable fashion,” and “eco-friendly accessories” but now wants to look for new high-quality customers that are likely to convert. What targeting option should the media planner recommend?

• Create a custom audience of newsletter subscribers.
• Narrow targeting to age and location based on engagement data in the Audience Insights tool.
• Add more vegan and eco-friendly keywords to broaden interest targeting
• Create an actalike audience of the brand’s customers who have added a product to cart.

A client is running a Pinterest shopping campaign for a product launch. Click through rate (CTR) and engagement are strong, but return on ad spend (ROAS) is low. The product Pins are high quality and targeting is set to a broad interest group. What should be the strategic focus for the next campaign?

• Increase the budget and target international audiences to drive global interest and sales.
• Expand targeting further to a broader audience for more impressions and reach.
• Reduce the budget and switch to video ads to boost awareness, assuming engagement will drive conversions.
• Optimize product descriptions and images to better align with the target audience, and adjust targeting.

A media planner is reviewing a past Pinterest campaign that ran last year for a clothing company. The campaign had different levels of performance across different regions, with specific time periods showing better engagement than others. The media planner wants to further understand what patterns can guide the new campaign to utilize learnings. Which Pinterest tool helps observe patterns in a historical campaign?

• Pinterest Predicts report
• Pinterest Trends
• Pinterest Analytics
• Pinterest Business Manager

A luxury travel brand uses clicks on travel guides and Pin engagement as its primary KPIs. Which insights should it focus on to inform future strategies?

• Compare frequency during peak travel-planning months versus off-season.
• Examine which travel guides had the most engagement and leverage this data when building new travel guides.
• Analyze user drop-off rates on travel guide Pins.
• Focus on the reach and impressions of travel guide Pins.

During a brand’s most recent Pinterest brand lift study, results show that consumers did not have any statistically significant lift as it related to brand awareness. For its upcoming campaign launch, the brand plans to utilize these findings and implement a secondary study to retest the existing creative. What is a major change the brand can make to help improve brand awareness lift using the same investment?

• Narrow the targeting to focus on previous customers of the brand.
• Increase the proportion of spend allocated to conversion campaigns.
• Incorporate brand name/logo throughout the duration of the brand’s videos.
• Run the campaign during different time slots throughout the day.

A new travel website wants to drive 500 sign-ups from a month-long Pinterest campaign, using a fixed $10,000 budget. The media planner is worried that users aren’t familiar with the brand. How should the campaign be structured to meet both budget and sign-up goals?

• Split the budget evenly between two separate campaigns: Brand Awareness and Conversions objectives.
• Spend the entire budget on a Conversions campaign using interest and keyword targeting to reach users looking for travel inspiration
• Allocate 50% to a Catalog Sales campaign with broad targeting and 50% to a Conversions campaign with automated bidding
• Split the budget evenly between an Awareness campaign and a Traffic campaign, using only static image Pins for both

A client in the software industry wants to understand the difference between in-app actions of people on Pinterest who were exposed to an ad compared to those who were not exposed to the ad. Which measurement solution should the media planner recommend?

• Sales Lift study
• Conversion Lift study
• Marketing Mix Modeling (MMM) analysis
• Brand Lift study

A fashion brand submits the following brief to its agency: Goal: Use the product catalog in a Conversion campaign to drive sales. Creative: Use existing product imagery, but there is no budget for additional changes. Data source: Have Conversions API implemented and utilize a product catalog in an active shopping campaign on Pinterest. Which product feature should be applied to achieve the best results given the brand’s limitations?

• Utilize max width video ad
• Create a custom audience list
• Tum on Pinterest Performance+ creative.
• Run a Pinterest Performance Catalog sales campaign
• Launch a Premiere Spotlight ad.

A historical brand has decided to shift away from traditional media, transitioning into a fully digital marketing approach. The company is focusing on growing brand awareness and sales in the digital space then using performance data for future optimizations. What Pinterest proprietary tool allows for automation and Al capabilities that help improve overall campaign performance?

• Pinterest Performance bidding
• Pinterest Performance+
• Pinterest Actalike Audiences
• Pinterest Trends