Strategic Management Notes, PDF, Syllabus | MCOM 2021

  • Post last modified:9 April 2021
  • Reading time:6 mins read

Download Strategic Management Notes, PDF, Books, Syllabus for MCOM 2021. We provide a complete strategic management pdf. Strategic Management study material includes strategic management notes, strategic management book, courses, case study, syllabus, question paper, MCQ, questions and answers and available in strategic management pdf form.

Strategic Management subject is included in M.COM 2021 so students can able to download strategic management notes for MCOM 2021 for the 3rd semester and strategic management notes for M.COM 2021 2nd year.

Strategic Management Notes can be downloaded in strategic management pdf from the below article.


Strategic Management Syllabus

A detailed strategic management syllabus as prescribed by various Universities and colleges in India are as under. You can download the syllabus in strategic management pdf form.

Unit-I

Strategic Management: An Introduction Strategic thinking Vs Strategic management Vs Strategic planning, Meaning of strategic management, concept of strategy, policy and strategy, strategy and tactic, Strategy and strategic plan, Nature of strategic plan, nature of strategic decisions, approaches to strategic decision making, levels f strategies, The strategic management process, strategic management: merits and demerits.

Unit-II

Mission, Objectives, Goals and Ethics What is mission, concept of goals, Integration of individual and organisation goals: A Challenge, How Objectives are pursued, how are mission and objectives are formulated, why do mission and objective change, vision mission, objectives, goals and Strategy: Mutual relationships, core of strategic management: vision A-must, ethics and strategy.

Unit-III

External environment: Analysis and appraisal Concept of environment, environmental analysis and appraisal, why environmental scanning and analysis, component of environment, SWOT:A tool of environment analysis, techniques of environmental search and analysis, ETOP: A technique of diagnosis, decision making on environmental information.

Unit-IV

Organisational change and innovation: Planned and unplanned change, causes or forces of organisational change, managing planned change, choosing a change strategy, creativity and innovation in organisations, organizational creativity and innovation process, learning organisation.

Unit-V

Generic competitive strategy: Generic vs. competitive strategy, the five generic competitive strategy, competitive marketing strategy option, offensive vs. defensive strategy, Corporate strategy:- Concept of corporate strategy , offensive strategy, defensive strategy, scope and significance of corporate strategy Unit-VI Strategic evaluation and control:- Evaluation of strategy and strategic control, why strategy evaluating, criteria for evaluation and the evaluation process, strategic control process, types of external controls.


M.COM Strategic Management PDF

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Strategic Management Syllabus Download
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Strategic Management Notes

Strategic management is the management of an organization’s resources to achieve its goals and objectives. Strategic management involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies, and ensuring that management rolls out the strategies across the organization.

Companies, universities, nonprofits, and other organizations can use strategic management as a way to make goals and meet objectives.


Strategic Management Questions and Answers

Some of the strategic management questions and answers are mentioned below. You can download the QnA in strategic management pdf form.

  1. Discuss the various elements of strategic management.

  2. Examine the significance of strategic management.

  3. Strategic management process is the way in which strategists determine objectives and strategic decisions”. Discuss.

  4. Bring out the distinguishing features of strategic management.

  5. Can the process of strategic management really be depicted in a given model or it is a prompt and dynamic process? Give reasons.

  6. Depict the model of strategic management and explain its components.
  7. Suppose you are the Managing Director of an organisation. Your organisation is running into losses due to poor management and decision making. How will you analyse the situation and move your organisation out of the situation?

  8. Have you ever challenged, shaken old work methods? What problems did you encounter? Did you overcome them? How? If no, what were the reasons for their being insurmountable?

  9. With reference to a day’s work, what steps do you take to organise and prioritize your tasks?

  10. Describe a specific instance, in a group situation, where you made your views known about an issue important to yourself. What was the issue, and why was it crucial?

  11. Outline in very broad terms how you would create a strategy for say, a public interest campaign.

Strategic Management Question Paper

If you have already studied the strategic management notes, then it’s time to move ahead and go through previous year strategic management question paper.

It will help you to understand question paper pattern and type of strategic management question and answer asked in MCOM 2021 strategic management exam. You can download the syllabus in strategic management pdf form.


Strategic Management Books

Below is the list of strategic management books recommended by the top university in India.

  • Adapted from Pearce JA and Robinson RB, Strategic Management, McGraw Hill, NY, 2000.

  • Fed R David, Strategic Management, New Jersey, Prentice Hall, 1997.

  • Hugh MacMillan and Mahen Tampoe, Strategic Management, Oxford University Press, 2000.

  • Johnson Gerry and Sholes Kevan, Exploring Corporate Strategy, 6th Edition, Pearson Education Ltd., 2002.

  • Rao VSP and Hari Krishna V, Strategic Management–Text and Cases, New Delhi, Excel Books, 2003.

  • Richard Lynch, Corporate Strategy, Essex, Pearson Education Ltd., 2006.

  • Wheelen Thomas L, David Hunger J, Krish Rangarajan, Concepts in Strategic Management and Business Policy, New Delhi, Pearson Education, 2006.

In the above article, a student can download strategic management notes for MCOM 2021 and strategic management notes for M.COM 2021. Strategic Management study material includes strategic management notes, strategic management books, strategic management syllabus, strategic management question paper, strategic management case study, strategic management questions and answers, strategic management courses in strategic management pdf form.


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