Download Marketing of Services Notes, PDF, Books, Syllabus for MBA 2023. We provide complete marketing of services pdf. Marketing of Services study material includes marketing of services notes, book, courses, case study, syllabus, question paper, MCQ, questions and answers and available in marketing of services pdf form.
Marketing of Services subject is included in MBA so students are able to download marketing of services notes for MBA 3rd year and marketing of services notes for MBA 5th semester.
Table of Content
Marketing of Services Notes can be downloaded in marketing of services pdf from the below article.
Marketing of Services Syllabus
A detailed marketing of services syllabus as prescribed by various Universities and colleges in India are as under. You can download the syllabus in marketing of services pdf form.
- Unit 1. Introduction to Services Marketing: Scope and Definition- Services Marketing Environment- Definition- Goods and Services- Components of Service- Characteristics- Service Delivery as a System- Service Facility Design and Layout- HRM Issues- -Building Services Aspirations- Tracking Customer Behavior.
- Unit 2. Services Marketing Planning: Developing an effective service Strategy – Market segmentation – Positioning and differentiation of services.
- Unit 3. Customer Expectations of service: Service expectations, types of expectations, factors that influence customer expectations of service. Issues in involving customers service expectations, Customer defined service standards.
- Unit 4. Management of Services Marketing: Introduction- Marketing Mix- Developing a Package- Product Attractiveness- Components of Promotion Mix- Strategic Services Marketing- Service Target Segments- Positioning the Services- Creating and Maintaining Value Relationship- Market Leadership Strategies.
- Unit 5. Service Marketing Practices: Service Marketing Practices- Marketing of Financial and Insurance Services- Marketing of Hospitality, Travel and Tourism Products- Marketing of Educational and Professional Services- Marketing of Healthcare Services.
Marketing of Services Notes PDF
Marketing of Services Notes
According to American Marketing Association services are defined as “activities, benefits or satisfactions which are offered for sale or provided in connection with the sale of goods.”
Services is defined as “any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.
Marketing of Services Questions and Answers
If you have already studied the marketing of services and notes, then it’s time to move ahead and go through previous year marketing of services question and answers.
- How would you define Services?
- What is meant by Services Marketing?
- Identify the various issues in Services Marketing.
- Can you explain unique characteristics of services?
- State the importance of assessing market potential.
- What is meant by Service Positioning Strategy?
- Outline the New Service Development Process.
- How would you show your understanding of using and reading Services Blueprint?
- What can you say about setting Positioning objectives?
- Bring out the nature of Hospitality services in short.
Marketing of Services Question Paper
If you have already studied the marketing of services and notes, then it’s time to move ahead and go through previous year marketing of services question paper.
It will help you to understand the question paper pattern and type of marketing of services question and answer asked in MBA 3rd year marketing of services exam. You can download the syllabus in marketing of services pdf form.
Marketing of Services Books
Below is the list of marketing of services books recommended by the top university in India.
- John E. G. Bateson, K. Douglas Hoffman: Services Marketing, Cengage Learning, 4e.
- Ram Mohan Rao: Services Marketing (Pearson Education) Christoper Lovelock, Jochen Wirtz, Jayanta Chatterjee, Services Marketing, 7th edition Pearson.
- Valarie A. Zeithaml & Mary Jo-Bitner: Services Marketing – Integrating customer focus across the firm, TMH, 6e.
- Nimit Chowdhary, Monika Chowdhary, Textbook of Marketing of Services: The Indian Experience, MACMILLAN.
- Govind Apte: Services Marketing, Oxford Press.
In the above article, a student can download marketing of services notes for MBA 3rd year and marketing of services notes for MBA 6th semester. Corporate Finance study material includes marketing of services notes, marketing of services books, marketing of services syllabus, marketing of services question paper, marketing of services case study, marketing of services questions and answers, marketing of services courses in marketing of services pdf form.
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