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Download Marketing Management PDF notes, books, syllabus for BBA, BCOM 2020. We provide complete marketing management notes. Marketing management notes study material includes marketing management book, courses, case study, syllabus, question paper, MCQ, questions and answers and available in marketing management pdf form.
Marketing Management Notes subject is included in marketing management pdf for BBA subjects, BCom 1st sem subjects and marketing management BBA notes. So students can able to download marketing management notes for BBA 1st sem pdf
Table of Contents
Marketing Management Syllabus
Introduction to Marketing: Definition of Marketing and Market, Marketing Concepts, A Historical Perspective, Comparison of Marketing Orientation with other Orientations.
Understanding the Marketing Process: Marketing Mix: Differentiation among Few Concepts, Marketing as an Exchange Process, Marketing Management Process, Marketing Mix, Extended Mix for Services, Developing Marketing Orientation.
Marketing Concepts, Customer Value and Satisfaction: Customer Value – Classification, Characteristics, Customer Satisfaction, Customer Delight, Monitoring and Measuring Customer Satisfaction, Delivering Customer Value, Value Chain.
Marketing Environment: Impact on the Strategic Planning Process: Competitive Environment – External, Environmental Scanning.
Understanding Consumer Behavior: Consumer Behavior, Different Types of Buying Motives, Different Buying Roles, Developing 7 O’s Framework for Understanding Consumer Behavior, Classification of Buying Behavior, Consumer’s Decision Process, Factors Influencing Consumer Behavior, Business Market versus Consumer Markets.
Understanding Industrial Buyer Behavior: Nature of Organizational Buyer Behavior, Analyzing Industry and Competition, Competitive Advantage and Core Competence, Organizational Consumers, Buying Situations, Roles and Responsibility of Buying Centers, Various Functional Departments in the Purchase Process, Organizational Buyer’s Buying Motives, Organisational Buying Situations, Organisational Buyer’s Decision Process, Influences on Buying Decisions.
Marketing Strategy: Planning – Designing the Blueprint for the Future, Characteristics of a Good Marketing Plan, Importance of Marketing Planning, Strategic Corporate Planning by Top Management, Vision by Top Management, Assigning Resources to each Strategic Business Unit, Applications of Portfolio Models, Strategic Planning at Business Unit Level, Designing an Overall Marketing Plan.
Market Segmentation and Targeting: Non-segmented Markets, Market Segmentation, Segmentation Basis, Market Entry Strategies, Target Markets – Selecting Target Markets, Target Marketing Strategies, Positioning.
Demand Measurement and Sales Forecasting: Measures of Market, Demand Estimation and Measurement, Demand Forecasting, Characteristics of a Good Demand Forecasting Method, Steps in Demand Forecasting, Techniques of Demand Forecasting, Demand Forecasting of New Products.
Product and Product Life Cycle: Layers of the Product, Classification of Products, Product Mix Decisions, Organisational Goals and Product Mix, Managing Product Lines, Managing Brands – Types of Brands, Branding Decisions, Elements of Branding, Brand Equity, Brand Valuation, Brand Building Process, Product Life Cycle (PLC).
New Product Decisions: New Product Options, Role of New Product Development Process in an Organization, New Product Development Process, Reasons for Adding a New Product, Improve, Buy or Drop Decisions for a Product, Consumer Adoption Process.
Distribution Channels and Logistics: Distribution/Marketing Channels, Role of Distribution Channels, Value Networks, Channel Design Decisions, Channel Management Decisions: A System of Cooperation and Competition, Channel Integration and Systems, Logistics.
Pricing Decisions: Deciding Pricing Strategy, Objectives of Pricing, Factors Influencing Pricing Decisions – Cost Factors, Demand Factors, Methods of Pricing, Price Sensitivity and Consumption.
Marketing Communication: Advertising And Promotion: Developing and Managing Integrated Marketing Communication, Communication Process, Models of Communication, Advertising – Types, Major Players in Advertising, Advertising Management Process, Sales Promotion, Public Relations, Publicity, Personal Selling, Direct Marketing, Digital Marketing, Word-of-mouth Communication.
Marketing Management PDF
Marketing Management Notes
What is Marketing Management?
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.
Marketing Management Interview Question
- What Is Marketing Management?
- Explain the Objectives of Marketing Management?
- What Are Your Qualifications As A Marketing Manager?
- Develop A Marketing Plan?
- What is meant by Market Segmentations?
- What are the merits of sales promotion?
- Explain in brief the Five stages in the Buying Decision process?
- What are the Problems faced by E-Business People?
- What are the Various Kinds of Pricing Strategies – Discuss.
- Explain the problems of Rural Marketing.
Marketing Management Question Paper
It will help you to understand question paper pattern and type of marketing management questions and answers asked in B Tech, BCA, MCA, M Tech marketing management exam. You can download the syllabus in marketing management pdf form.
Marketing Management Book
Below is the list of marketing management book recommended by the top university in India.
- Roger Best, Market-Based Management: Strategies for Growing Customer Value and Profitability, 4th Ed. Pearson, 2005.
- Philip Kotler & Gary Armstrong Principles of Marketing Prentice Hall of India 2007
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