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Table of Contents
Marketing Management Syllabus
INTRODUCTION TO MARKETING MANAGEMENT: Marketing Management * Marketing is Commitment * Definition of Marketing * Marketing Planning and Process * Association of Needs and Offerings * Selling and Marketing * A complete Scenario through a Marketer’s Imagination * Consumer Behaviour and Buying Decision Process * Marketing Mix * Marketing Research * Customer Relationship Management * Sales * Production to the production of technology to the production of other goods * Marketing Mix with a comprehensive perspective * Holistic Marketing Dimensions * Marketing Environment
DEVELOPING MARKETING STRATEGIES AND PLANS: What does value imply literally? * Value offered has to justifiably match with the value perception of customer * Value and Value Chain * Focus- Value Chain and Value * Enhancing Value throughout * Planning-Span, Scope and Attributes * Span * Scope * Attributes/ Components of a Marketing Plan
CAPTURING CUSTOMER INSIGHTS: Marketing research, analysis and forecasting * What is that a company should understand? * How should companies get to know and learn? * Information gathering and analysis a synchronized approach * Marketing Research * Definition, relevance and process of marketing research * Marketing research process * Research planning (research approach and research in methodology) * Types of research design * Data collection * Sample size Analysis * Forecasting * Demand Forecasting methods and Logic * Understanding Consumers and Customers to achieve their Satisfaction and Loyalty. * Factors influencing Consumer Behaviour * Decision on Buying
CONNECTING WITH CUSTOMERS: Understanding Customers * Achievement of Satisfaction and Loyalty * Segmentation Targeting and Positioning * Basis of Segmentation * Geography * Demography * Psychography * Behavior * Business Market Segmentation
BUILDING STRONG BRANDS: Positioning * Positioning Defined * Competition * Brand Identity * Brand Strength * Brand Equity * Product life cycle and positioning
SHAPING THE MARKET OFFERINGS: A composite view of products and services * Product by Definition * Definition of Product by American Marketing Association * Services by Definition * Classification and attributes of products * Classification and attributes differentiation * Differentiation and the 4Ps * Steering the product life * Product hierarchy * Product system and Mix * Packaging * Labeling * Warranties * Guarantees * A view of services as offerings * Pricing * Price and quality Perception * Broader process of setting prices and few types of prices * Some important pricing methods
DELIVERING VALUE: Distribution- Channel Management * Channels * Role and type of channels * Channel Management * E-Business, Retailing and Wholesaling * Retailing * Life cycle phases in retailing * Non-store retailing * Retailing organizations * Wholesale
COMMUNICATING VALUE: Integrated marketing communication * Advertising * Sales promotion * Public relations and publicity * Direct and interactive marketing * Word-of-mouth marketing * Personal selling * Direct Marketing * Brand Equity * Brand Awareness * Brand Images * Elements of the communication process * Steps of effective communication * Sales promotion * Personal form of communications * The sales force
CREATING LONG TERM GROWTH: Why do Companies introduce new Product and Services * Product Development and emergence of new Products. * New Product Development * Global Markets * Holistic Marketing – The Future
RURAL MARKETING: Rural Marketing * Meaning and Concept * Comparison of Rural and Urban Markets * Strategies of Rural Marketing * Understanding Rural Market * Communicating to Rural Audience * Developing Rural Specific Products * Adapting Localized Way of Distribution Challenges in Rural Markets * Opportunity in Rural Marketing * Importance of Rural Market * Socio Economic Changes in Rural India * Information Technology and Rural India * Four A’s of Rural Marketing
TECHNOLOGY AND MARKETING: Technology and Marketing * Social Media Marketing * E-Marketing * Search Engine Optimization (Seo) * Email Marketing * Display Advertising * Pay per Click * Blogging, Podcasting, Rss * Social and Business Networking * Product Opinion Sites. Forums * Affiliate Marketing and Syndication on the Internet * Running an Internet Marketing Services Business * Global Internet Marketing. Localization and Customization * Trust In Internet Marketing. Ethical and Legal Issues.
MARKETING ETHICS: Marketing Ethics * Fundamental issues in the Ethics of marketing * Principles of Ethical Marketing * Specific issues in marketing ethics * Responsibilities of the Marketer * Ethical issues in Political Marketing * Ethical challenges of social marketing * Marketing in Synchronization and Synonimity with Social Relevance * Strategic Businesses with Social Relevance
Marketing Management PDF
Marketing Management Notes
What is Marketing Management?
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.
Marketing Management Interview Question
- What Is Marketing Management?
- Explain the Objectives of Marketing Management?
- What Are Your Qualifications As A Marketing Manager?
- Develop A Marketing Plan?
- What is meant by Market Segmentations?
- What are the merits of sales promotion?
- Explain in brief the Five stages in the Buying Decision process?
- What are the Problems faced by E-Business People?
- What are the Various Kinds of Pricing Strategies – Discuss.
- Explain the problems of Rural Marketing.
Marketing Management Question Paper
It will help you to understand question paper pattern and type of marketing management questions and answers asked in B Tech, BCA, MCA, M Tech marketing management exam. You can download the syllabus in marketing management pdf form.
Marketing Management Book
Below is the list of marketing management book recommended by the top university in India.
- Roger Best, Market-Based Management: Strategies for Growing Customer Value and Profitability, 4th Ed. Pearson, 2005.
- Philip Kotler & Gary Armstrong Principles of Marketing Prentice Hall of India 2007
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