Hubspot Social Media Marketing Certification Answers [2021]

  • Post last modified:24 February 2021
  • Reading time:13 mins read

Table of Contents

True or false? A buyer persona is as important as business objectives when developing a social media strategy.

  • True
  • False
Answer
  • True

Which network has the longest life for a piece of content?

  • Facebook
  • LinkedIn
  • Snapchat
  • Pinterest
Answer
  • Pinterest

On which social network should you share content most frequently?

  • Facebook
  • LinkedIn
  • Twitter
  • Pinterest
Answer
  • Twitter

True or false? Social listening can help you find leads.

  • True 
  • False
Answer
  • True

True or false? Social content is only used during the attract and delight stages of the inbound methodology.

  • True
  • False
Answer
  • False

Fill in the blank: Instagram stories are a great way to _____________.

  • demonstrate complex concepts quickly and easily
  • directly message a customer to answer a question
  • deliver video podcasts
  • drive traffic and engagement
Answer
  • drive traffic and engagement

Why are hashtags helpful?

  • To aid search, track campaigns, and to influence the creation of user-generated content
  • To keep track of ephemeral content that disappears
  • To demonstrate to executives the power of organic reach on a piece of content
  • All of the above
Answer
  • To aid search, track campaigns, and to influence the creation of user-generated content

True or false? It’s necessary to conduct a social media audit every 2–3 years.

  • True
  • False
Answer
  • False

Which of these KPIs demonstrate engagement? Choose all that apply.

  • Direct sales revenue from social media
  • Mentions
  • Sharing and retweets
  • Likes or Favorites
Answer
  • Sharing and retweets
  • Likes or Favorites

Which KPI is most likely to be a vanity metric?

  • Reach
  • Engagement
  • Return on Investment (ROI)
  • Retention and loyalty
Answer
  • Reach

True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.

  • True
  • False
Answer
  • True

True or False? You should revisit your KPIs every 18 months.

  • True
  • False
Answer
  • False

What is the biggest challenge that most social media practitioners have?

  • Hiring the right number of people
  • Developing the right amount of content
  • Getting executive buy-in for social ideas
  • Retaining customers
Answer
  • Getting executive buy-in for social ideas

True or False? The Holistic model is the most common social team structure used by organizations today.

  • True
  • False
Answer
  • False

Which of the below is not one of the five types of social media models?

  • Distributed
  • Dandelion
  • Holistic
  • Hub and Spoke
Answer
  • Distributed

Why would you want a service to help you manage and discover influence?

  • To help you discover what hashtags are working the best
  • To determine which channels are the most important
  • To know what type of customer information to regularly monitor
  • To identify individuals who have the biggest following and high social clout
Answer
  • To identify individuals who have the biggest following and high social clout

True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.

  • True
  • False
Answer
  • True

What do senior leaders care about when it comes to your social media plan? Choose all that apply.

  • Sentiment
  • Competitive advantage
  • Click-through rates
  • Customer satisfaction
  • Number of social followers
Answer
  • Competitive advantage
  • Customer satisfaction

True or false? Simon Sinek says that people want to buy what you have. They don’t care about what you believe.

  • True
  • False
Answer
  • False

What’s the difference between social listening and social monitoring?

  • Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective.
  • Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.
  • Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.
  • Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.
Answer
  • Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective.

Why should you be careful about monitoring competitors?

  • Your competitors can tell when you’re monitoring them, and they may get offended and retaliate.
  • It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
  • Competitors aren’t the only reason people don’t buy your product or service.
  • Competitive intelligence is best used for highly competitive markets only.
Answer
  • It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.

How can social media listening increase customer advocacy?

  • Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are.
  • Responding only to negative social posts with helpful, knowledgeable responses shows that you care.
  • Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard. 
  • Responding to a social post within one hour shows that your company is full of social- savvy whippersnappers.
Answer
  • Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard.

Why do you need to develop a business case for a new social monitoring technology?

  • It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget.
  • So that after the investment is made, you can go back and see whether it has lived up to expectations.
  • To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.
  • Social monitoring technology is particularly expensive and difficult to determine a return on investment.
Answer
  • To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.

What should you do if your competitor has a big public blunder?

  • Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business.
  • Amplify the competitor’s blunder, telling your followers “See this? We would never do this.”
  • Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.
  • Stay completely silent and make sure your company never experiences the same thing
Answer
  • Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.

Why are UTM parameters so valuable to your social listening and monitoring program?

  • They help my pages load faster via social networks.
  • They track who initially shared my company’s content out on social media.
  • They allow me to track where traffic is coming from on social media.
  • They’re really just a nice-to-have for big marketing campaigns.
Answer
  • They allow me to track where traffic is coming from on social media.

“Real-time marketing” refers to:

  • Developing content on the fly for local, national, or global events happening online or offline.
  • Developing content on the fly for local, national, or global events happening online only.
  • Developing content on the fly for local, national, or global events happening offline only.
  • Developing content and publishing it in the time zone where the majority of your target audience resides.
Answer
  • Developing content on the fly for local, national, or global events happening online or offline.

If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.

  • competitors
  • revenue targets
  • business goals and buyer personas
  • budget
Answer
  • business goals and buyer personas

Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?

  • Give up – they’ve already won the space, and it’s doubtful you can catch up at this point.
  • Immediately start doing live video on every channel to take back your audience.
  • Test out live video on different channels, and see how your audience responds.
Answer
  • Test out live video on different channels, and see how your audience responds.

True or false? You should make sure experimentation is ingrained in your strategic plan.

  • True
  • False
Answer
  • True

True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.

  • True
  • False
Answer
  • True

Voice refers to:

  • The distinct and steady personality or style of your brand.
  • A particular identity or image that’s regarded as an asset to a company.
  • The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.
  • The set of human characteristics that are attributed to a brand name.
Answer
  • The distinct and steady personality or style of your brand.

When developing your brand’s tone, _______ is key.

  • timing
  • budget
  • context
  • personality
Answer
  • context

True or false? The longer your social posts, the more likely that content will be seen and re-shared.

  • True
  • False
Answer
  • False

Which of the following is NOT an example of active language you should use on a call-to-action?

  • “Subscribe here”
  • “Donate”
  • “More here”
  • “Watch”
Answer
  • “More here”

True or false? Curating content means publishing someone else’s content as if it were your own.

  • True
  • False
Answer
  • False

Posting curated content on social shows your audience you’re committed to:

  • Creating value for them.
  • Posting only your own content.
  • Re-posting all the content that they share with you.
Answer
  • Creating value for them.

True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.

  • True
  • False
Answer
  • False

What did fashion brand Burberry do to revolutionize how marketers use social media?

  • Ran a massive Facebook campaign to advertise their brand to fans
  • Developed a highly successful public relations campaign that used social media to share their messages
  • Invited their fans to share photos of their trench coat
  • Began working with a famous influencer to take over their Instagram feed
Answer
  • Invited their fans to share photos of their trench coat

Which of the following is NOT a type of influencer?

  • Industry
  • Content creator
  • Attorney
  • Local
  • Celebrity
Answer
  • Attorney

Which one of the following is NOT a way that UGC can help marketers?

  • Provide social proof and amp up your credibility
  • Boost SEO
  • Enable you to get past ad blockers because the content doesn’t come through like a typical ad
  • Extend your budget
  • Provide deep insight into the effectiveness of your content mix
Answer
  • Provide deep insight into the effectiveness of your content mix

What is NOT a way that a brand can see financial gain from doing social customer service?

  • Increased sales
  • Less returns as individuals do more self-service via social media
  • Saving money on call center interactions
  • Using a social media agency to deliver content to customers
Answer
  • Using a social media agency to deliver content to customers

True or false? Commissions for celebrity influencers are generally 5% of the sale.

  • True
  • false
Answer
  • False

Which type of influencer might be primarily behind the scenes in your marketing campaign?

  • Micro-influencers
  • Celebrity
  • Local
  • Content creators
  • Industry influencers
Answer
  • Content creators

True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.

  • True
  • False
Answer
  • True

Why should you trust the influencer and give them creative license?

  • They’re famous.
  • They understand their audience and what they want.
  • They might sabotage your brand if you don’t let them do things their way.
  • They might enlist their famous friends to help your brand.
Answer
  • They understand their audience and what they want.

True or false? Your campaign should also help the influencer build authority and further their own content or reach.

  • True
  • False
Answer
  • True

Why is user-generated content (UGC) so important? Choose all that apply.

  • UGC helps brands understand their target audience.
  • UGC improves site engagement and time spent on the website.
  • UGC provides means for other users to connect, which then builds a stronger community.
  • UGC is inherently peer reviewed, making it more trustworthy.
Answer
  • UGC improves site engagement and time spent on the website. UGC provides means for other users to connect, which then builds a stronger community. UGC helps brands understand their target audience. UGC is inherently peer reviewed, making it more trustworthy.

True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.

  • True
  • False
Answer
  • False

True or false? One-to-one engagement doesn’t result in customers spending more.

  • True
  • False
Answer
  • False

True or false? Asking for reviews is something you should never do in social media.

  • True
  • False
Answer
  • False

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