HubSpot Reporting Certification Answers (2024)

Exam Name: HubSpot Reporting Certification

Exam URL: https://academy.hubspot.com/courses/hubspot-reporting

Here’s what you need to know before taking this exam:

• There are 60 questions.
• The exam takes about 1 hour to complete.
• You must answer 45 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.
• Check your answerfs before submitting. You can’t go back and change them after you click submit.

Good luck.

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True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.

• True
• False

True or False? Word-of-mouth is not a good channel for small to medium-sized businesses to invest in.

• True
• False

The Golden Circle is a framework invented by Simon Sinek that helps organizations:

• set and track ambitious business goals.
• visualize their long-term, mid-term, and short-term goals.
• explore their brand identity beyond just the products they offer.
• prioritize their different business goals.

Why is having a strong sense of purpose important for a business? Select all that apply.

• It will help you and your team navigate uncertainty.
• It will help you discover potential risks, redundancies, and/or experience gaps in your strategies.
• It will ensure you’re meeting your customers’ needs and help you build off each offer to create a single brand message.
• It will help you step into your customer’s shoes and see them as people, not just metrics, so that you can improve the lives of those you serve.

Fill in the blank: Competitive intelligence is ________.

• used to identify an organization’s strengths and weaknesses, as well as its opportunities and threats.
• the name of the strategy you use to actively slow down and sabotage your competitor’s flywheels.
• the result of a company’s efforts to gather and analyze information about its industry, business environment, competitors, and competitive products and services.
• a technique used entirely for visualization purposes, to envision the impact of forces and friction on a flywheel.

What happens during operational planning?

• Operational planning breaks down the long-term goals of the strategic plan into short-term goals and activities.
• Operational planning focuses on long-term goals, which align with your purpose, mission, and vision, and outline the direction of the business in the next three to five years.
• Operational planning is a goal-setting system that helps to ensure that efforts are focused on the same important issues throughout the organization.
• Operational planning is the result of a company’s efforts to gather and analyze information about its industry, business environment, competitors, and competitive products and services.

How do effective goals differ from efficient goals?

• An efficient goal helps produce innovative, high-quality results. An effective goal helps you and your team be more productive and resources.
• An efficient goal helps you and your team be more productive and resources. An effective goal helps produce innovative, high-quality results.
• Efficient and effective goals are the same thing.
• An effective goal is inbound. An efficient goal is outbound.

SMART goals are:

• Source, Measurable, Attractive, Relevant, and Timely
• Specific, Measurable, Attainable, Relevant, and Timely
• Sustainable, Measurable, Attainable, Relevant, and Timely
• Source, Medium, Attainable, Relevant, and Timely

Fill in the blank: When making data-driven decisions, objectives are statements ________.

• that define the qualitative outcome of your goal.
• that define the quantitative outcome of your goal.
• you use to benchmark and monitor the progress toward your key result.
• you use to benchmark the performance of every individual contributor.

What are KPIs?

• Goals that help you and your team be more productive and save time and money.
• Statements that define the qualitative outcome of your goal.
• A way to track the status of a specific business process.
• Data points used to gauge performance.

Fill in the blank: Integrations are ___________.

• the way your data is structured by the software you use.
• a series of rules that allow for an application to extract and use information from a piece of software in their own application.
• used to connect your software to third-party applications so they can share information.
• the more bite-sized data tables your CRM breaks your data into to streamline storage, management, and reporting.

What are the best ways to find out more about APIs and their potential use cases? Select all that apdfply.

• Ask a web developer to look at an API and discuss it with you.
• Start connecting systems and coding it on your own. Learning how to fix something is the best way to learn it.
• Do the research on your own.
• Check out the HubSpot API documentation to see how you can build applications and integrations using data from HubSpot.

What are the two factors you must consider when having a developer build a custom integration? Select all that apply.

• Resources
• Time
• Experience
• Scale

What is a tech stack?

• A cloud-based platform that connects various applications, systems, and technologies within the cloud or on-premise.
• A series of rules that allow for an application to extract and use information from a piece of software in their own application.
• A group of technology-based tools that help businesses to operate effectively, market efficiently, and enable sales and service teams to provide an optimal customer experience.
• A technology for managing all your company’s relationships and interactions with customers and potential customers.

What are the benefits of running regular tech stack audits? Select all that apply.

• Save employees time
• Save money on apps
• Maintain a single source-of-truth for data
• Consolidate apps

On average, how many apps do mid-sized businesses use?

• 48
• 67
• 75
• 89

Fill in the blank: Events ___________.

• track anytime someone has an interaction to with your website or assets.
• are the bite-sized data tables databases split data into to streamline storage, management, and reporting.
• are tags you can add to the end of the URLs of your marketing or promotional efforts.
• track an output of something that has already happened.

Scenario: You’ve been tasked with debriefing your marketing team on the results of the latest advertising campaign. Your primary goals were to generate new leads and customers for the business. What reporting tools would best help you find the information you’re looking for? Select all that apply.

• HubSpot Campaign Analytics
• HubSpot Ads
• HubSpot Forms
• HubSpot Traffic Analytics

Which HubSpot reporting tools would help you best analyze the performance of your HubSpot pages and blog posts over time?

• HubSpot Report Builder
• HubSpot Website Analytics
• HubSpot Traffic Analytics
• HubSpot Campaign Analytics

What are the long-term effects of bad data? Select all that apply.

• Sabotaging your competitors by marketing your business as more successful.
• Costing your business between 15–25% of revenue a year.
• Negatively impact any lead nurturing processes in place — impacting sales and marketing teams alike.
• Getting buy-in from key stakeholders to invest more in automation tools powered by machine learning.

Clean data is ____________. (Select all that apply)

• Complete.
• Consistent.
• Condensed.
• Accessible.

What is data visualization?

• The written or spoken summary of the strategic, operating, or financial data of your business.
• The process of compiling and organizing your data into accessible charts and graphs to communicate trends, outliers, and patterns.
• The process of detecting and correcting inaccurate records from a table or database.
• The process that helps you review and invest in your customer experience in this age of the empowered buyer.

When you need to see small or incremental changes in your data over time, what is the best chart to use?

• Area graphs
• Pie charts
• Bar charts
• Line charts

Which tools are NOT part of the HubSpot reporting suite?

• HubSpot Report Builder
• HubSpot Workflows
• HubSpot Traffic Analytics
• HubSpot Dashboards

Fill in the blank: The purpose of funnel reports is to analyze:___________.

• your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.
• key interactions that led to either conversions or revenue generated for your business.
• the conversion rates between lifecycle or deal stages.
• how ineffective flywheels are as a business model.

True or false? HubSpot invented the flywheel.

• True
• False

What is another name for negative feedback loops?

• Positive Feedback Loops
• Friction
• Voice of the Customer Optimization
• Force

Fill in the blank: Growth hacking is the process of __________.

• experimenting to explore observations and answer questions.
• identifying the best strategies to cut superficial costs and make your position within your organization appear to be crucial.
• running experiments aimed at building and maintaining a company’s customer base.
• grooming your at-home garden and trimming back any unnecessary stalks or growth.

A/B testing is available in which HubSpot tools? Select all that apply.

• CTAs
• Sequences
• Workflows
• Email

Which of the following is NOT a step when running a marketing experiment?

• Revise your test
• Determine your objective
• Create a prediction
• Interpret your results

True or false? You can test both large and small elements in your marketing with A/B testing.

• True
• False

Fill in the blank: HubSpot counts a page view every time:___________.

• three or more pages have been loaded on your website.
• a click on one of your custom coded events occurs.
• a form is submitted on one of your HubSpot pages.
• the HubSpot tracking code is loaded.

What do sessions track?

• Every time the HubSpot tracking code is loaded on your website.
• The percentage of visitors who land on a particular page on your website and then leave.
• The number of visitors on your site that were initiated from a content offer.
• All of the interactions a visitor has across your site until they have been inactive for 30 minutes or more.

What type of data do analytics platforms like HubSpot log where visitors are coming from?

• Source data
• Engagement data
• Website data
• Conversion data

Fill in the blank: UTM parameters _____________.

• are bite-sized data tables databases split data into to streamline storage, management, and reporting.
• are tags you can add to the end of the URLs of your marketing or promotional efforts.
• tracks an output of something that has already happened.
• are buttons you put on your site to encourage your audience to take a desired action.

What data do entrances show?

• Every time the HubSpot tracking code is loaded on your website.
• The number of sessions ended on a particular page.
• The number of sessions on your site that were initiated on a particular page.
• You where your visitors are coming from before visiting your site.

If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from:

• A link on a different website
• Your pay-per-click ads
• Directly typing your URL into their browser
• A search engine like Google or Bing

If a contact has the original source of “offline sources” in HubSpot, that means the contact was first added to your database through:

• Your tracking URLs
• An import, an API, or manually
• Your pay-per-click ads
• A link on another website

When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:

• Your paid social ads campaigns.
• Your tracking URLs.
• Your email campaigns.
• A search engine, like Google or Bing.

Fill in the blank: The purpose of smarketing meeting is to ___________.

• Bring your sales and marketing teams together to collaborate on a shared project and solve problems.
• Compare marketingsperformance against that of sales to determine who gets the larger cut of the next quarterly budget.
• Create an open forum where both marketers and sales reps make suggestions to the teams in product to determine which products get built for customers next.
• Use post-its to map out your entire customer journey and flywheel.

When would you use a contact create attribution report?

• To understand which marketing and sales activities are generating revenue for your business.
• To analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.
• To analyze the conversion rates between lifecycles or deal stages.
• To analyze the interactions that led to conversions on your website.

What happens in the engage stage of the inbound methodology?

• You attract visitors with useful content and eliminate barriers as they try to learn about your company.
• You explain the momentum gained by implementing a series of replicable successes.
• You make it easy to shop and buy from you by enabling buyers to engage with you on their preferred timeline and channels.
• You help, support, and empower customers to reach their goals.

Which of the following are examples of revenue metrics? Select all that apply.

• Year-over-year growth
• Deals won/lost
• Revenue by product line
• MQL to SQL conversion rate

Why are leading indicators considered “manageable” metrics?

• They measure the efficiency of sales managers.
• Sales managers can actively influence them with their teams.
• They help salespeople “manage” up to their managers.
• They’re aspirational, but it’s expected that the team will hit at least 70% of the goals they set with them.

What happens in the delight stage of the inbound methodology?

• You make it easy to shop and buy from you by enabling buyers to engage with you on their preferred timeline and channels.
• You attract visitors with useful content and eliminate barriers as they try to learn about your company.
• You help, support, and empower customers to reach their goals.
• You explain the momentum gained by implementing a series of replicable successes.

Customer satisfaction surveys in HubSpot track which customer sentiment metric?

• Customer Satisfaction Score (CSAT)
• Customer Effort Score (CES)
• Net Promoter Score (NPS)
• Customer Lifetime Value (CLV)

Customer support surveys in HubSpot track which customer sentiment metric?

• Customer Satisfaction Score (CSAT)
• Customer Effort Score (CES)
• Net Promoter Score (NPS)
• Customer Lifetime Value (CLV)

Which customer sentiment metric is the strongest predictor of future purchase behavior?

• Customer Satisfaction Score (CSAT)
• Customer Effort Score (CES)
• Net Promoter Score (NPS)
• Customer Lifetime Value (CLV)

True or false? It is possible for non-SaaS companies to track renewal rate.

• True
• False

Which of the following are inputs you could use for your customer health score? Select all that apply.

• Customer success rate
• Recent survey results
• Product usage data
• Support case incident rate

What is a cadence?

• A buzzword used by tech companies to sound smart
• Any rhythmic sequence of words or sound
• A formal name for the 1:1s you have with your manager every week or month
• How often you should send a dashboard to your team, depending on their needs

If you still don’t know the type of information your team or stakeholders value, what should you do?

• Ask them to provide feedback
• Rely on what they’ve asked for in the past
• Revise your reporting personas
• Check their calendars to determine who they’ve been meeting with and what they might care about

How is dashboard building like gold panning?

• Trick question. Dashboard building is not like gold panning.
• Gold panning requires a geologist or prospector with a certain skill set, and dashboards should only be designed by data analysts with formal training.
• Building a dashboard means giving your audience a block of information. They’ll need to do the work to extract the useful pieces from it.
• You don’t want to give your audience a dense block of information. Instead, you need to massage your data to ensure your extracting the real gold — actionable insight!

When would you build a dashboard with the F-shaped reading pattern in mind?

• If you are planning to build a dashboard that contains a lot of reports.
• If you are planning to build a dashboard that contains only a few reports.
• You should always build dashboards with the F-shaped reading pattern in mind.
• You should never build dashboards with the F-shaped reading pattern in mind.

When would you build a dashboard with the Z-shaped reading pattern in mind?

• If you are planning to build a dashboard that contains a lot of reports.
• If you are planning to build a dashboard that contains only a few reports.
• You should always build dashboards with the Z-shaped reading pattern in mind.
• You should never build dashboards with the Z-shaped reading pattern in mind.

True or false? When designing dashboards, you should design them using a visual hierarchy.

• True
• False

What are blink tests used for?

• To measure what information a visitor takes away from a page having looked at it for just 5–7 seconds
• To arrange and organize elements on your dashboard so that visitors naturally gravitate toward the most important elements first
• In the realm of psychology, they’re used to test how much working memory capacity you’re using when viewing a web page.
• To measure what information a visitor takes away from a page having looked at it for just 3–5 seconds

True or false? When designing a dashboard, you need to put all your data in one place, so you can see each nugget of information you’ve uncovered.

• True
• False

Proving a case with data consists of which of the following parts? Select all that apply.

• Making a claim
• Creating a prediction
• Presenting qualitative or quantitative evidence
• Including supplemental business context

What are some common pitfalls with presenting data in a slide deck? Select all that apply.

• Too many slides
• Too much information on the slides
• Slides that are too busy
• Too many visualizations