HubSpot Marketing Software Certification Answers (2024)

Exam Name: HubSpot Marketing Software Certification Exam

Exam URL: https://academy.hubspot.com/courses/hubspot-marketing-software

Here’s what you need to know before taking this exam:

• There are 75 questions.
• The exam takes about 1 hour to complete.
• You must answer 57 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.
• Check your answers before submitting. You can’t go back and change them after you click submit.

Good luck.

---

What is the definition of contact management?

• A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their name, contact history, email information, and more
• A strategy that focuses on using a software program to easily store and source company information specific to making a deal in HubSpot CRM
• A strategy that focuses on dividing marketing and sales to separate contact information and store it separately in a software platform.
• A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more

_______________ is the software that exists with the goal of automating your marketing actions.

• Marketing automation
• Inbound marketing
• Lead nurturing
• Marketing workflows

True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.

• True
• False

Which of the following should you do before setting new KPI goals?

• Identify current performance for your KPIs.
• Create a project plan to meet your goals.
• Identify your areas of opportunity.
• All of the above

True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.

• True
• False

Which of the following options reflects the correct sequence for establishing goals with your team?

• Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)

• Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics

• Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)

• Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals

• Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

Which of the following metrics are marketing teams NOT likely to report on?

• Monthly website traffic

• Rate of visitors converted to contacts

• Rate of contacts qualified to be handed over to sales

• Individual sales users’ monthly quota

True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.

• True
• False

True or false? You can import contacts into HubSpot that are opted-out of communication.

• True
• False

________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

• CMS

• CMC

• CRM

• CMR

Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.

• contextual conversations

• content conversations

• contextual pillar pages

• outbound conversations

Which parts of your organization can benefit from buyer personas?

• Marketing team

• Sales team

• Services team

• A and B

• A, B, and C

True or false? Buyer personas are non-fictional case study examples of your most successful customer.

• True
• False

Which is NOT an example of demographic information that can help bring value to your buyer persona research?

• Age range

• Geographical location

• Shoe size

• Income range

Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __ on your dashboard.

• Smart List report

• Sources report

• Conversations report

• Top Personas report

When determining buyer personas, which type of information is most important to capture?

• Psychographic information

• Demographic information

• Both are equal

• Neither. Your buyer personas are actual customers you’ve worked with

All of the following are components of a topic cluster EXCEPT:

• Core topics, which will take the shape of your pillar page

• Subtopics, such as blog posts or videos

• Distribution channels, such as YouTube or Twitter

• Internal hyperlinks

Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________.

• 20

• 300

• 800

• 1,500

Fill in the blank: When linking your topic cluster together, it’s critical that you __________.

• link all subtopics to the pillar page

• only link the top 20 performing subtopics to the pillar page

• link the pillar page to all relevant subtopics

• A and C

• B and C

True or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.

• True
• False

Which type of pillar page is in the form of an ungated guide or ebook?

• Resource pillar page

• Guide-type pillar page

• Information-based pillar page

• 10x content pillar page

True or false? All assets should be built before creating a campaign.

• True
• False

True or false? You have up to one week to edit the name of a campaign.

• True
• False

All of the following are ways you can report on a campaign EXCEPT:

• In the campaign itself

• In campaign analytics, under the reporting tool

• Both of the above

• None of the above: Campaign reporting is a default option in the marketing dashboard

Which of the following are campaign metrics that can be tracked in HubSpot?

• Influenced contacts

• Closed deals

• New contacts (first touch)

• A, B, and C

All of the following are examples of how you can export campaign data EXCEPT:

• XLSX

• XLS

• PDF

• CSV

True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.

• True
• False

Choose all that apply: Blogging helps your inbound marketing by _.

• It helps you attract new visitors
• It helps you convert visitors into leads
• It helps you report on your marketing funnel
• It helps you personalize your website

Where can you view data about an individual blog post’s performance in HubSpot?

• In the Performance tab of that blog post
• On your Marketing dashboard
• In a contacts attribution report
• In the Optimize tab of the blog post editor

Where should you consider inserting calls-to-action throughout your blog post?

• Text-based call-to-action at the top

• Image-based call-to-action at the top

• At least one call-to-action per three paragraphs of text

• A and B

• A, B, and C

Fill in the blank: To preview your post, click __.

• The Read more separator
• The Preview button
• The Content tab
• There is no preview mode

What is a landing page?

• A single page that covers all aspects of the topic, with room for more in-depth reporting

• A pop-up form

• The page typically encountered first on a website that usually contains links to the other pages of the site

• Website pages that are designed to convert visitors into leads

How does a landing page typically gather information about site visitors?

• Using a meetings link

• Using a CTA

• Using an email

• Using a form

What are the elements of a traditional conversion path?

• Chatbot, live chat, messaging app

• Landing page, form, chatbot

• Landing page, form, CTA, thank you page

• Thank you page, messaging app, CTA, landing page

True or false? Pillar pages make landing pages obsolete.

• True
• False

What are the key components of a landing page?

• Copy, form, content offer

• Headline, chatbot, form, video

• Headline, copy, form, image

• Copy, form, video, content

Why is it considered a best practice to include an image or video on a landing page?

• Images give visitors a tangible idea of what they’ll receive.

• Images make landing pages much more visually dynamic.

• Images can tell complex stories faster than words can.

• A, B, and C

What is a call-to-action button??

• A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer

• A pop-up form

• A snippet of text that Google serves on a search engine results page (SERP)

• Anybody your company communicates with in the course of doing business

You can create a call-to-action to align with which stage of the buyer’s journey?

• Awareness

• Consideration

• Decision

• A, B, and C

A call-to-action button is also known as a:

• ATC

• CTA

• CAT

• TAC

True or false? You can use your HubSpot CTAs in externally hosted content.

• True
• False

Why should you limit the number of form fields you use on your form?

• Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.
• The information you ask for should be a fair exchange for the content you’re offering.
• Nobody has time to fill out a long form.
• Short forms show that you don’t really want to learn more about a prospect.

What is a form submission notification?

• A notification that your form has successfully published to your site

• The code you use to embed your HubSpot form externally

• A notification that is emailed to a set list of recipients when a visitor submits a form

• The HubSpot tracking code installed to track and store your form submission data in your CRM

Your form submission rate tracks:

• The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them

• The total number of submissions divided by the total number of views for the form

• The total number of times the form has been submitted across all your pages

• The total number of times your form appears across all your pages

Where is information collected by your form submissions stored in HubSpot?

• Buyer personas

• Your reports home

• Deal records

• Contact records

True or false? Forms are dead.

• True
• False

What is the advantage of using a form?

• Forms help you gauge how interesting a piece of content is to your target audience.

• Forms can help you disqualify leads.

• With forms collecting information for you, you no longer need to talk to sales.

• Form submissions can be used to boost the vanity metrics of your site.

What is a pop-up form?

• A dynamic form that acts as CTA, landing page, and thank you page, all-in-one
• A bot programmed to chat with prospects conversationally
• A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
• An ungated piece of content

True or false? Pop-up forms are outbound.

• True
• False

How can a pop-up form supplement a visitor’s experience?

• By interrupting a visitor browsing irrelevant content
• By providing additional content or value
• By redirecting users to an interesting offer or asset
• By collecting information that can help you immediately personalize a visitor’s experience

Pop-up forms are best suited to which stage of the buyer’s journey?

• Awareness
• Consideration
• Decision
• All stages of the buyer’s journey

What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

• Using a free tool to develop great content
• Knowing your buyer persona
• Mapping your business goals to social objectives
• Adding social media links to your website header and footer
• Connecting your social media accounts in email

You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?

• By the accounts you want to see engagements from

• By going to Twitter to see the lists you’ve created in HubSpot

• By conversations, so you can respond to audience comments

• By interactions or click-like engagements with content that has been published in HubSpot

What is a Twitter stream?

• A contact list of followers you acquired from Twitter

• A data list of keywords to monitor that appears after uploading a list of your Twitter contacts

• A display of tweets that you developed in the social inbox to promote a specific campaign

• A display of tweets that match pre-defined, saved searches on specific criteria

True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.

• True
• False

True or false? Marketing automation is ONLY used to automate your marketing actions.

• True
• False

_ workflows will operate once a contact meets the enrollment triggers of that workflow.

• Start from scratch

• Center on a date

• Center on a date property

• Center on a sales date property

True or false? You can set a workflow goal on the main workflows dashboard.

• True
• False

What is the definition of segmentation?

• Creating filters for your contacts based on similarities

• Creating a segment based on buyer personas

• Breaking up your contacts into smaller groups of similar people

• Creating a static list based on an imported list of contacts

What are three examples of segments that every business should ideally have?

• Subscribers, leads, customers

• Leads, prospects, opted-out customers

• Subscribers, customers, users

• Unsubscribers, users, customers

Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?

• Active list

• Saved filter

• Static list

• Saved list

A(n) _ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.

• static

• active

• filtered

• Moving

True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.

• True
• False

True or false? A list and a report in HubSpot accomplish the same actions and goals.

• True
• False

In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

• Manage and Report

• Manage and Analyze

• Post-Send Details and Report

• Analyze and Report

The analyze tab for your marketing emails is most commonly used to __.

• report on your individual marketing emails

• review emails before sending them out

• optimize your marketing emails

• analyze your email marketing channel as a whole

True or false? You can test your marketing emails in different email clients from within the email editor.

• True
• False

When drafting an email, why would you enable a web version of your email?

• Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.

• Enabling a web version of your email helps you create SEO with your email copy.

• Some email clients require a web version to render marketing emails.

• You should not enable a web version of your email. This is not a best practice.

What are the three ways you can add recipients to your marketing emails?

• Add a list of contacts, add individual contacts, or save the email as a sales email.

• Add a list of contacts, add individual contacts, or save the email as a services email.

• Add a list of contacts, add individual contacts, or save the email for automation.

• Add individual contacts, save the email for automation, or save the email as a transactional email.

True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.

• True
• False

When should you report on your marketing campaign performance?

• Before a campaign

• After a campaign

• Throughout a campaign

• Never

What is key to the success of your reporting?

• Setting the right goals

• Identifying the correct success metrics

• Having the correct analytics in place

• A, B, and C

What is a session?

• A session tracks if the HubSpot tracking code has loaded on a page.

• A session tracks all the interactions a visitor is having across your site until they have been inactive for 30 minutes or more.

• A session is anytime a visitor reaches your site from somewhere outside of your website domain.

• A session is anytime a visitor shares one of your pages on social media.

True or false? A session expires after 30 minutes of inactivity.

• True
• False

How does HubSpot calculate the source of a visitor to your site?

• Using the initial URL a visitor uses when first landing on your site

• Using the final URL a visitor uses when leaving your site

• Using their social media profiles to contextualize their favorite platforms

• Using Google Analytics