HubSpot Marketing Software Certification Answers [2021]

  • Post last modified:25 June 2021
  • Reading time:14 mins read

Here’s what you need to know before taking this exam:

  • There are 75 questions.
  • The exam takes about 1 hour to complete.
  • You must answer 57 questions correctly to pass.
  • You must wait 12 hours between attempts.
  • You have 3 hours to complete the exam.
  • Check your answers before submitting. You can’t go back and change them after you click submit.

Good luck.

Table of Contents

What is the definition of contact management?

  • A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their name, contact history, email information, and more
  • A strategy that focuses on using a software program to easily store and source company information specific to making a deal in HubSpot CRM
  • A strategy that focuses on dividing marketing and sales to separate contact information and store it separately in a software platform.
  • A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more

_______________ is the software that exists with the goal of automating your marketing actions.

  • Marketing automation
  • Inbound marketing
  • Lead nurturing
  • Marketing workflows

True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.

  • True
  • False

Which of the following should you do before setting new KPI goals?

  • Identify current performance for your KPIs.
  • Create a project plan to meet your goals.
  • Identify your areas of opportunity.
  • All of the above

True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.

  • True
  • False

Which of the following options reflects the correct sequence for establishing goals with your team?

  • Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)
  • Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics
  • Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)
  • Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals
  • Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

Which of the following metrics are marketing teams NOT likely to report on?

  • Monthly website traffic
  • Rate of visitors converted to contacts
  • Rate of contacts qualified to be handed over to sales
  • Individual sales users’ monthly quota

True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.

  • True
  • False

True or false? You can import contacts into HubSpot that are opted-out of communication.

  • True
  • False

________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

  • CMS
  • CMC
  • CRM
  • CMR

Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.

  • contextual conversations
  • content conversations
  • contextual pillar pages
  • outbound conversations

Which parts of your organization can benefit from buyer personas?

  • Marketing team
  • Sales team
  • Services team
  • A and B
  • A, B, and C

True or false? Buyer personas are non-fictional case study examples of your most successful customer.

  • True
  • False

Which is NOT an example of demographic information that can help bring value to your buyer persona research?

  • Age range
  • Geographical location
  • Shoe size
  • Income range

Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __ on your dashboard.

  • Smart List report
  • Sources report
  • Conversations report
  • Top Personas report

When determining buyer personas, which type of information is most important to capture?

  • Psychographic information
  • Demographic information
  • Both are equal
  • Neither. Your buyer personas are actual customers you’ve worked with

All of the following are components of a topic cluster EXCEPT:

  • Core topics, which will take the shape of your pillar page
  • Subtopics, such as blog posts or videos
  • Distribution channels, such as YouTube or Twitter
  • Internal hyperlinks

Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________.

  • 20
  • 300
  • 800
  • 1,500

Fill in the blank: When linking your topic cluster together, it’s critical that you __________.

  • link all subtopics to the pillar page
  • only link the top 20 performing subtopics to the pillar page
  • link the pillar page to all relevant subtopics
  • A and C
  • B and C

True or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.

  • True
  • False

Which type of pillar page is in the form of an ungated guide or ebook?

  • Resource pillar page
  • Guide-type pillar page
  • Information-based pillar page
  • 10x content pillar page

True or false? All assets should be built before creating a campaign.

  • True
  • False

True or false? You have up to one week to edit the name of a campaign.

  • True
  • False

All of the following are ways you can report on a campaign EXCEPT:

  • In the campaign itself
  • In campaign analytics, under the reporting tool
  • Both of the above
  • None of the above: Campaign reporting is a default option in the marketing dashboard

Which of the following are campaign metrics that can be tracked in HubSpot?

  • Influenced contacts
  • Closed deals
  • New contacts (first touch)
  • A, B, and C

All of the following are examples of how you can export campaign data EXCEPT:

  • XLSX
  • XLS
  • PDF
  • CSV

True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.

  • True
  • False

Choose all that apply: Blogging helps your inbound marketing by _.

  • It helps you attract new visitors
  • It helps you convert visitors into leads
  • It helps you report on your marketing funnel
  • It helps you personalize your website

Where can you view data about an individual blog post’s performance in HubSpot?

  • In the Performance tab of that blog post
  • On your Marketing dashboard
  • In a contacts attribution report
  • In the Optimize tab of the blog post editor

Where should you consider inserting calls-to-action throughout your blog post?

  • Text-based call-to-action at the top
  • Image-based call-to-action at the top
  • At least one call-to-action per three paragraphs of text
  • A and B
  • A, B, and C

Fill in the blank: To preview your post, click __.

  • The Read more separator
  • The Preview button
  • The Content tab
  • There is no preview mode

What is a landing page?

  • A single page that covers all aspects of the topic, with room for more in-depth reporting
  • A pop-up form
  • The page typically encountered first on a website that usually contains links to the other pages of the site
  • Website pages that are designed to convert visitors into leads

How does a landing page typically gather information about site visitors?

  • Using a meetings link
  • Using a CTA
  • Using an email
  • Using a form

What are the elements of a traditional conversion path?

  • Chatbot, live chat, messaging app
  • Landing page, form, chatbot
  • Landing page, form, CTA, thank you page
  • Thank you page, messaging app, CTA, landing page

True or false? Pillar pages make landing pages obsolete.

  • True
  • False

What are the key components of a landing page?

  • Copy, form, content offer
  • Headline, chatbot, form, video
  • Headline, copy, form, image
  • Copy, form, video, content

Why is it considered a best practice to include an image or video on a landing page?

  • Images give visitors a tangible idea of what they’ll receive.
  • Images make landing pages much more visually dynamic.
  • Images can tell complex stories faster than words can.
  • A, B, and C

What is a call-to-action button??

  • A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
  • A pop-up form
  • A snippet of text that Google serves on a search engine results page (SERP)
  • Anybody your company communicates with in the course of doing business

You can create a call-to-action to align with which stage of the buyer’s journey?

  • Awareness
  • Consideration
  • Decision
  • A, B, and C

A call-to-action button is also known as a:

  • ATC
  • CTA
  • CAT
  • TAC

True or false? You can use your HubSpot CTAs in externally hosted content.

  • True
  • False

Why should you limit the number of form fields you use on your form?

  • Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.
  • The information you ask for should be a fair exchange for the content you’re offering.
  • Nobody has time to fill out a long form.
  • Short forms show that you don’t really want to learn more about a prospect.

What is a form submission notification?

  • A notification that your form has successfully published to your site
  • The code you use to embed your HubSpot form externally
  • A notification that is emailed to a set list of recipients when a visitor submits a form
  • The HubSpot tracking code installed to track and store your form submission data in your CRM

Your form submission rate tracks:

  • The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them
  • The total number of submissions divided by the total number of views for the form
  • The total number of times the form has been submitted across all your pages
  • The total number of times your form appears across all your pages

Where is information collected by your form submissions stored in HubSpot?

  • Buyer personas
  • Your reports home
  • Deal records
  • Contact records

True or false? Forms are dead.

  • True
  • False

What is the advantage of using a form?

  • Forms help you gauge how interesting a piece of content is to your target audience.
  • Forms can help you disqualify leads.
  • With forms collecting information for you, you no longer need to talk to sales.
  • Form submissions can be used to boost the vanity metrics of your site.

What is a pop-up form?

  • A dynamic form that acts as CTA, landing page, and thank you page, all-in-one
  • A bot programmed to chat with prospects conversationally
  • A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer
  • An ungated piece of content

True or false? Pop-up forms are outbound.

  • True
  • False

How can a pop-up form supplement a visitor’s experience?

  • By interrupting a visitor browsing irrelevant content
  • By providing additional content or value
  • By redirecting users to an interesting offer or asset
  • By collecting information that can help you immediately personalize a visitor’s experience

Pop-up forms are best suited to which stage of the buyer’s journey?

  • Awareness
  • Consideration
  • Decision
  • All stages of the buyer’s journey

What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

  • Using a free tool to develop great content
  • Knowing your buyer persona
  • Mapping your business goals to social objectives
  • Adding social media links to your website header and footer
  • Connecting your social media accounts in email

You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?

  • By the accounts you want to see engagements from
  • By going to Twitter to see the lists you’ve created in HubSpot
  • By conversations, so you can respond to audience comments
  • By interactions or click-like engagements with content that has been published in HubSpot

What is a Twitter stream?

  • A contact list of followers you acquired from Twitter
  • A data list of keywords to monitor that appears after uploading a list of your Twitter contacts
  • A display of tweets that you developed in the social inbox to promote a specific campaign
  • A display of tweets that match pre-defined, saved searches on specific criteria

True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.

  • True
  • False

True or false? Marketing automation is ONLY used to automate your marketing actions.

  • True
  • False

_ workflows will operate once a contact meets the enrollment triggers of that workflow.

  • Start from scratch
  • Center on a date
  • Center on a date property
  • Center on a sales date property

True or false? You can set a workflow goal on the main workflows dashboard.

  • True
  • False

What is the definition of segmentation?

  • Creating filters for your contacts based on similarities
  • Creating a segment based on buyer personas
  • Breaking up your contacts into smaller groups of similar people
  • Creating a static list based on an imported list of contacts

What are three examples of segments that every business should ideally have?

  • Subscribers, leads, customers
  • Leads, prospects, opted-out customers
  • Subscribers, customers, users
  • Unsubscribers, users, customers

Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?

  • Active list
  • Saved filter
  • Static list
  • Saved list

A(n) _ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.

  • static
  • active
  • filtered
  • Moving

True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.

  • True
  • False

True or false? A list and a report in HubSpot accomplish the same actions and goals.

  • True
  • False

In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

  • Manage and Report
  • Manage and Analyze
  • Post-Send Details and Report
  • Analyze and Report

The analyze tab for your marketing emails is most commonly used to __.

  • report on your individual marketing emails
  • review emails before sending them out
  • optimize your marketing emails
  • analyze your email marketing channel as a whole

True or false? You can test your marketing emails in different email clients from within the email editor.

  • True
  • False

When drafting an email, why would you enable a web version of your email?

  • Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.
  • Enabling a web version of your email helps you create SEO with your email copy.
  • Some email clients require a web version to render marketing emails.
  • You should not enable a web version of your email. This is not a best practice.

What are the three ways you can add recipients to your marketing emails?

  • Add a list of contacts, add individual contacts, or save the email as a sales email.
  • Add a list of contacts, add individual contacts, or save the email as a services email.
  • Add a list of contacts, add individual contacts, or save the email for automation.
  • Add individual contacts, save the email for automation, or save the email as a transactional email.

True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.

  • True
  • False

When should you report on your marketing campaign performance?

  • Before a campaign
  • After a campaign
  • Throughout a campaign
  • Never

What is key to the success of your reporting?

  • Setting the right goals
  • Identifying the correct success metrics
  • Having the correct analytics in place
  • A, B, and C

What is a session?

  • A session tracks if the HubSpot tracking code has loaded on a page.
  • A session tracks all the interactions a visitor is having across your site until they have been inactive for 30 minutes or more.
  • A session is anytime a visitor reaches your site from somewhere outside of your website domain.
  • A session is anytime a visitor shares one of your pages on social media.

True or false? A session expires after 30 minutes of inactivity.

  • True
  • False

How does HubSpot calculate the source of a visitor to your site?

  • Using the initial URL a visitor uses when first landing on your site
  • Using the final URL a visitor uses when leaving your site
  • Using their social media profiles to contextualize their favorite platforms
  • Using Google Analytics

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