Hubspot Inbound Marketing Certification Answers [2021]

  • Post last modified:25 February 2021
  • Reading time:15 mins read

Table of Contents

All of the following are examples of a SMART goal EXCEPT:

  • Increase year over year traffic by 30%.
  • Significantly reduce the amount of time the team spends on creating content.
  • Add five new content formats to the website by end of year.
  • All of the above are SMART goals.
Answer
  • Significantly reduce the amount of time the team spends on creating content.

Which of the following is NOT a category you should organize your content audit by? (HubSpot Inbound Marketing)

  • Buyer’s journey stage
  • Content length
  • Lifecycle Stage
  • Content title
Answer
  • Content length

True or false? Social media is a key driver for word-of-mouth marketing.

  • True
  • False
Answer
  • True

Which of the following is NOT a benefit of having a social media strategy?

  • Social media helps you expand your other marketing efforts.
  • Social media helps you attract buyers.
  • Social media helps you send better emails.
  • Social media is a key driver for word-of-mouth marketing.
Answer
  • Social media helps you send better emails.

True or false? A buyer persona is as important as business objectives when developing a social media strategy.

  • True
  • False
Answer
  • True

Which network has the longest life for a piece of content?

  • Facebook
  • LinkedIn
  • Snapchat
  • Pinterest
Answer
  • Pinterest 

What is Snapchat’s largest age demographic?

  • 12 years to 24 years
  • 18 years to 30 years
  • 22 years to 35 years
  • 30 years to 50 years
Answer
  • 12 years to 24 years

What is social monitoring?

  • Having conversations with individuals talking about your industry, brand, products, and services
  • Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more
  • Tracking, analyzing, and responding to conversations across the internet
  • Participating in art, music, and government
Answer
  • Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more

What is social engagement? (Version 1)

  • Having conversations with individuals talking about your industry, brand, products, and services
  • Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more
  • Tracking, analyzing, and responding to conversations across the internet
  • Participating in art, music, and government
Answer
  • Having conversations with individuals talking about your industry, brand, products, and services

True or false? Social content is only used during the attract and delight stages of the inbound methodology.

  • True
  • False
Answer
  • False

Fill in the blank: If you plan to do real-time marketing, you’ll need to use __________.

  • An influencer marketing agency
  • Paid advertising
  • Social listening
  • Animated .gifs
Answer
  • Social listening

Fill in the blank: Instagram stories are a great way to _____________.

  • demonstrate complex concepts quickly and easily
  • directly message a customer to answer a question
  • deliver video podcasts
  • drive traffic and engagement
Answer
  • drive traffic and engagement

True or false? It’s necessary to conduct a social media audit every 2–3 years.

  • True
  • False
Answer
  • False

True or false? Prospects who follow a company’s social channels are more likely to convert into customers.

  • True
  • False
Answer
  • True

True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.

  • True
  • False
Answer
  • True

Fill in the blank: __________ visually represents users’ clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.

  • Hotjar
  • Google analytics
  • Quora
  • Buzzsumo
Answer
  • Hotjar

All of the following are helpful ways to promote your pillar pages on your website EXCEPT:

  • Top navigation
  • A dedicated section with a CTA near the top of the homepage
  • A link on every website page even if the content isn’t relevant
  • All are true
Answer
  • A link on every website page even if the content isn’t relevant

Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.

  • Panda
  • Hummingbird
  • RankBrain
  • Penguin
Answer
  • RankBrain

True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.

  • True
  • False
Answer
  • True

True or false? A resource pillar page should only be made up of internal website links.

  • True
  • False
Answer
  • False

What is the definition of lead nurturing? (HubSpot Inbound Marketing)

  • A process of building relationships with prospects with the goal of earning their business when they’re ready
  • A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action
  • A marketing effort focused on engaging with your leads AND customers in a way that encourages them to progress toward multiple actions at the same time
  • A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase
Answer
  • A process of building relationships with prospects with the goal of earning their business when they’re ready

What is lead nurturing’s three-pronged approach for delivering helpful content?

  • Timely, efficient, and targeted
  • Timely, contextual, and process-based
  • Effective, efficient, and targeted
  • Targeted, persona-driven, and contextual
Answer
  • Timely, efficient, and targeted

Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?

  • The software that exists with the goal of automating your marketing actions
  • Tools to help automate sales-specific actions
  • The thought process behind delivering information in lead nurturing
  • The software that is used for your entire inbound strategy
Answer
  • The software that exists with the goal of automating your marketing actions

What are three key elements that any lead nurturing strategy will need?

  • Contact management, segmentation, and the buyer’s journey
  • Buyer personas, the buyer’s journey, and lead nurturing software
  • Lead nurturing software, contact management, and segmentation 
  • Segmentation, buyer personas, and the buyer’s journey
Answer
  • Contact management, segmentation, and the buyer’s journey

What are the three stages of the buyer’s journey?

  • Awareness, consideration, and decision
  • Attract, consideration, and delight
  • Awareness, consideration, and conversion
  • Awareness, decision, and delight
Answer
  • Awareness, consideration, and decision

True or false? You can nurture both your leads and your customers.

  • True
  • False
Answer
  • True

Why are conversations important in an inbound strategy?

  • You need to have conversations with your team once you know what inbound is all about.
  • Conversations are only for outbound marketers. Content and promotion are for inbound marketers.
  • Conversations can deliver your content in a consistent and relationship-focused way.
  • Conversations might be considered trendy by your buyer personas, so your brand will gain more traction in the social media space.
Answer
  • Conversations can deliver your content in a consistent and relationship-focused way.

What is a conversational growth strategy? 

  • The long-term planning, creation, and management of your content marketing efforts
  • The delivery of the right message to the right person at the right time, every time
  • The creation and management of your combined conversion efforts
  • The long-term planning, creation, and management of your professional network
Answer
  • The delivery of the right message to the right person at the right time, every time

What are the steps to implementing a conversational growth strategy? 

  • Think, Plan, Build
  • Think, Plan, Grow
  • Think, Optimize, Chat
  • Chat, Spend, Share
Answer
  • Think, Plan, Grow

Which three elements are important to consider when determining if you should start to automate a conversation on your website?

  • That it is repeatable, predictable, and impactful.
  • That it is significant, cheap, and easy.
  • That it is purposeful, replicable, and impactful.
  • That it is relationship-focused, replicable, and easy.
Answer
  • That it is repeatable, predictable, and impactful.

What is the definition of a buyer persona?

  • A semi-fictional representation of your ideal customer based on real data and some select educated speculation
  • A lead in your database
  • A true view of your personas
  • A completely fictional representation of your ideal customer based on real data and some select educated speculation
Answer
  • A semi-fictional representation of your ideal customer based on real data and some select educated speculation

True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

  • True
  • False
Answer
  • True

True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly.

  • True
  • False
Answer
  • False

True or false? An effective conversion path must include a landing page.

  • True
  • False
Answer
  • False

How do you calculate a conversion rate?

  • Divide the number of people who viewed your conversion opportunity by the number of people on your marketing team.
  • Divide your total number of website visitors who had visited your site to date by the total number of people who converted on your net new form.
  • Divide the number of people who converted on your call-to-action, form, etc., by the total number of people who viewed it.
  • Divide your total number of website visitors by your total number of company employees.
Answer
  • Divide the number of people who converted on your call-to-action, form, etc., by the total number of people who viewed it.

Each example below is a great way to prevent too much distraction in your conversion path EXCEPT:

  • Adding more buttons to your page to frame the conversion
  • Removing the navigation bar
  • Using simple, compelling copy to frame your content offer
  • Experimenting with the design or layout of the page
Answer
  • Adding more buttons to your page to frame the conversion

What does the acronym SMART stand for in SMART goals?

  • Specific, Marketable, Attractive, Responsible, Testable
  • Specific, Marketable, Attainable, Relevant, Testable
  • Specific, Measurable, Attainable, Relevant, Timely
  • Specific, Measurable, Attractive, Relevant, Timely
Answer
  • Specific, Measurable, Attainable, Relevant, Timely

Fill in the blank: a conversion path is the method by which you encourage someone to __________.

  • move down your funnel
  • visit your site from social media
  • spend 30 minutes or more on your website
  • read your well-crafted automated email
Answer
  • move down your funnel

What are the steps for creating a conversion path?

  • Attract, convert a lead, close a deal, and delight a customer.
  • Create awareness, determine your end point, chart your course, and analyze.
  • Create awareness, determine your end point, chart your course, build a ship, ahoy matey.
  • Create awareness, chart your course, optimize, convert a qualified lead.
Answer
  • Create awareness, determine your end point, chart your course, and analyze.

True or false? Conversion optimization is NOT an iterative process.

  • True
  • False
Answer
  • False

Conversion optimization is __________.

  • Investment that produces reliable month-over-month growth
  • focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey
  • the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action
  • the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity
Answer
  • the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action

What are the steps of conversion optimization?

  • Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data.
  • Define your objective, establish your baseline, form a hypothesis, design your tests, analyze your data.
  • Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective.
  • Form a hypothesis, analyze your data, establish your baseline, define your objectives, design your tests.
Answer
  • Define your objective, establish your baseline, form a hypothesis, design your tests, analyze your data.

What is another commonly used term for conversion optimization?

  • Conversion content strategy optimization
  • Lead conversion optimization
  • Relationship rate optimization
  • Conversion rate optimization
Answer
  • Conversion rate optimization

You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, which of the following is the most strategic approach to take?

  • You could invest more resources in the short term, exponentially driving up the amount of traffic coming to your site to increase revenue.
  • You could increase the chances of your current traffic choosing to convert and move down your funnel.
  • You could invest additional resources in your sales team.
  • You could increase the budget of your services team.
Answer
  • You could increase the chances of your current traffic choosing to convert and move down your funnel.

You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis for this optimization experiment?

  • I think this change will work because I know my buyer persona really well.
  • By changing this page’s copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona’s needs.
  • The conversion rate will increase by 87%. Constant change on product and services pages increases trust.
  • By changing this page’s copy, the conversion rate will increase.
Answer
  • By changing this page’s copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona’s needs.

You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?

  • The latest trip that your agency organized for a family
  • The affordable pricing of your family-friendly vacation packages
  • The best family-friendly vacation destinations
  • Why your agency provides the best experience for families
Answer
  • The best family-friendly vacation destinations

Your boss wants a report on the success of your blog. What information should you NOT analyze?

  • Number of views for each post
  • Popular articles by topic, author, or promotion channel
  • Number of clicks on the offer within the post
  • Number of keywords per blog post
Answer
  • Number of keywords per blog post

What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply.

  • You must have a business page by Facebook.
  • You have access to analytics.
  • You can have up to 10,000 followers
  • You can add a mission statement.
Answer
  • You must have a business page by Facebook.
  • You have access to analytics.
  • You can add a mission statement.

When creating a blog title, why do the number of characters in the title matter?

  • It doesn’t matter as long as the title is descriptive.
  • Search engines show a limited amount of characters and a cut off title could affect click-through rates.
  • If the blog post will be shared on Twitter, a tweet can only have 140 characters.
  • You should only be including one primary keyword within your title.
Answer
  • Search engines show a limited amount of characters and a cut off title could affect click-through rates.

Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?

  • “Request Your Free Consultation”
  • “Your Custom Quote Is Waiting for You”
  • “Download a Team Communication Guide”
  • “Download Our Pricing Guide”
Answer
  • “Download a Team Communication Guide”

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