HubSpot Digital Marketing Certification Answers [2021]

  • Post last modified:27 June 2021
  • Reading time:12 mins read

Here’s what you need to know before taking this exam:

  • There are 60 questions.
  • The exam takes about 1 hour to complete.
  • You must answer 45 questions correctly to pass.
  • You must wait 12 hours between attempts.
  • You have 3 hours to complete the exam.
  • Check your answers before submitting. You can’t go back and change them after you click submit.

Good luck.

Table of Contents

Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.

  • two weeks
  • one month
  • three months
  • six months

All of the following are attributes of a content creation workflow EXCEPT:

  • How much money it will cost to complete initiative
  • Identifies outside influencers who will be contributing
  • Identifies and organizes who is in charge of specific tasks
  • Breaks down all of the work needed to complete a specific initiative

You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

  • Yes, because having an editor complete your content ensures it will read well to others.
  • Yes, a content editor’s role is to make updates the way they see fit.
  • No, the editor should have tracked changes which would have shown you where they would apply recommended edits.
  • No, they should have set up a meeting to discuss each edit so you could apply them together.

True or false? You should use a consistent naming system to store and easily identify hosted files.

  • True
  • False

True or false? Your content creation framework should stay consistent over time

  • True, the best way to remain efficient is to stick with a process.
  • True, the investment to update a process can be very expensive and time intensive.
  • False, as business goals and content change, so should your process to support them.
  • False, your process should be updated every time a new team member joins.

True or false? If you want to produce great content, then you need to hire an in-house content creator

  • True
  • False

True or false? When possible, you should try and use extensive vocabulary in your writing.

  • True, extensive vocabulary makes you appear more credible and confident.
  • True, people make purchasing decisions based on if you look smarter than your competitors.
  • False, extensive vocabulary makes you appear less credible and confident.
  • False, extensive vocabulary takes up too much space on a page.

Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”

  • Active
  • Passive
  • Reactive
  • Subtle

To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

  • Twitter
  • LinkedIn
  • Google
  • A and B
  • All of the above

When is the most effective time to boost content on social media?

  • When it’s performing well
  • When it has a call-to-action that links to your website
  • When it showcases one of your products or services
  • All of the above

True or false? You should post the same message across all of your social channels.

  • True, redundant messages ensure that your audience will see it and you get the highest reach.
  • True, posting the same message will help you save time that you can use on more important initiatives.
  • False, you should customize the message based on the platform.
  • False, post the same message to Twitter and Facebook, but update LinkedIn as it’s more of a B2B social platform

Which network has the longest life for a piece of content?

  • Facebook
  • Linkedin
  • Snapchat
  • Pinterest

On which social network should you share content most frequently?

  • Facebook
  • Linkedin
  • Twitter
  • Pinterest

What does CRM stand for?

  • Custom Rendering for Mobile
  • Custom Relationship Modules
  • Customer Relationship Management
  • Customer Rotation Model

Which KPI is most likely to be a vanity metric?

  • Reach
  • Engagement
  • Return on Investment (ROI)
  • Retention and loyalty

What is the purpose of the delight stage of the inbound methodology?

  • To exceed expectations
  • To provide an outstanding experience every time a prospect or customer interacts with your company
  • To go the extra step to ensure a prospect or customer accomplishes what they set out to do
  • All of the above

True or false? As buying behavior changes, the inbound philosophy will also evolve.

  • True
  • False

Fill in the blanks: Tail winds are to ________ : as headwinds are to _________.

  • Forces, friction.
  • Friction, force.
  • Ships, force.
  • Ships, friction.

What is the difference between a brand keyword and a non-brand keyword?

  • A brand keyword is more expensive, a non-brand keyword is less expensive
  • A brand keyword receives less traffic, a non-brand keyword receives more traffic
  • A brand keyword has more variations, a non-brand keyword has fewer variations
  • A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name

What is one benefit of running search ads for brand keywords?

  • They always appear first in the search results, above other ads
  • They protect your traffic if a competitor bids on your brand keywords
  • They see a higher click-through rate than non-brand keywords
  • They are significantly less expensive than search ads for other keywords

Fill in the blank: A keyword set to _____ match type will display your ad if the search term contains the same order of the words, but it can also contain additional words. 

  • negative
  • phrase
  • broad
  • specific

Fill in the blank: A keyword set to ______ match type will display your ad when the search term contains any or some combination or variations of the words in your keyword, in any order.

  • phrase
  • negative
  • exact
  • broad

If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

  • A negative keyword
  • A phrase keyword
  • A broad match modifier
  • A phrase match modifier

Which of the following represents a phrase match keyword?

  • +smart tv
  • -smart tv
  • [smart tv]
  • “smart tv”

Which of the following represents a broad match keyword?

  • wall art
  • “wall art”
  • wall +art
  • -wall art

Using tracking code, Google Analytics can report on data from which systems?

  • /
  • ^
  • +
  • ans

True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.

  • True
  • False

From top to bottom, what should your search account structure hierarchy look like?

  • Campaigns, ad groups, keywords
  • Ad groups, campaigns, keywords
  • Keywords, campaigns, ad groups
  • Keywords, ad groups, campaigns

What is the benefit of including ad extensions in your search ads?

  • Take up more space in the SERPs
  • Improve click-through rate 
  • Provide more value to potential customers
  • All of the above

How many ad extensions should you include in your search ads?

  • 2
  • 3
  • 5
  • All that are available
  • As many as many as make sense for your business

The inbound methodology is meant to support which business functions?

  • Marketing
  • Sales
  • Service
  • A and B
  • All of the above

Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?

  • Awareness
  • Attract
  • Engage
  • Decision
  • Delight

What are the three stages of the buyer’s journey?

  • Awareness, Consideration, Decision
  • Attract, Engage, Delight
  • TOFU, MOFU, BOFU

What does it mean to have an inbound approach to doing business?

  • Your business only runs ads that boost top-performing social media posts.
  • Your business only focuses on an organic marketing strategy as opposed to interrupting them with ads.
  • Your business focuses on empowering your prospects and customers, rather than forcing them to engage with you.
  • Your business’s word-of-mouth is so strong that you don’t have to do any form of marketing or advertising.

Fill in the blank: When planning the timing of content in a calendar, _______.

  • stick to a schedule and hold your team accountable to their deadlines
  • create focus by only working on one project at a time
  • remain flexible to account for changes
  • have your team submit ideas they want to work on

What stage of the buyer’s journey is your audience in if they’re choosing a free trial or consultation?

  • Awareness
  • Engage
  • Decision
  • Delight

True or false? A content offer is something you create and publish in exchange for personal information, like an email address and a name.

  • True
  • False

True or false? Website performance does not impact visibility on Facebook.

  • True
  • False

Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How should you respond?

  • “That sounds great. Do we have a size and preferred color for this custom font?”
  • “To save budget on a custom font, we should consider purchasing another brand’s custom font and making updates to it.”
  • “We should consider using a Google font because they’re accessible to all web browsers.”

How could this sentence be corrected to cut out fluffy words? “I really just want to go to the arcade to play games in order to have fun.”

  • “I really just want to go to the arcade to play games in order to have fun.”
  • “I just want to go to the arcade to play games in order to have fun.”
  • “I just want to go to the arcade to play games and have fun.”
  • “I want to go to the arcade to play games and have fun.”

True or false? To help improve SEO, your URL should match the title of your blog post, word for word.

  • True
  • False

Fill in the blank: The ideal blog post title is _ characters.

  • 15
  • 60
  • 75
  • 90

Which of the following is an example of a video in the engage stage?

  • A promotional video featured on a landing page
  • A social video that shows off your brand’s personality
  • A testimonial of one of your customers with relatable stories
  • A funny video of a cat sitting on a window sill

Which of the following is an example of a video in the delight stage?

  • A promotional video featured on a landing page
  • A social video that shows off your brand’s personality
  • A testimonial of one of your customers with relatable stories
  • A funny video of a cat sitting on a window sill

Fill in the blank: Videos related to __________ moments address company milestones, new product or service features, or other company-related updates.

  • brand
  • business
  • entertainment
  • sales

Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?

  • “YouTube as a channel is not worth the investment. There are far more valuable channels with SEO benefits that the business should focus on.”
  • “While views are important, YouTube rewards videos with the most clicks. The more people that start watching a video, the more YouTube will feature your video.”
  • “YouTube wants viewers to watch videos all the way through. We should focus on creating more engaging video content.”

All of the following are key places your videos can appear on YouTube EXCEPT:

  • In search results
  • On the homepage
  • On a sponsored page
  • In the trending system
  • In subscriptions

Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _?

  • answering a question in the form of a detailed list
  • asking questions in your H4 headers
  • embedding social media posts throughout your content
  • creating a title tag with your primary keyword featured near the beginning of it

In order to include a link in a Story, Instagram requires business accounts to have ____ followers.

  • 500
  • 1,000
  • 5,000
  • 10,000

When auditing your social media content, what questions should you be looking to answer? Choose all that apply.

  • Does your Facebook text content resonate with your audience?
  • Are you posting Facebook content with videos?
  • Are you posting Facebook content with images?
  • What’s the average time-on-post?

True or false? You shouldn’t join a competitor’s Facebook Group. Doing so would only help increase their visibility, making it harder for you to create and grow a Facebook Group for your business.

  • True
  • False

Scenario: An exact-match keyword for one of your ads is “blue women’s t-shirts.” Which of the following search queries would generate this ad? Choose all that apply.

  • Blue women’s t-shirts
  • Blue women’s t-shirt
  • Blue t-shirts
  • Women’s t-shirts
  • Women’s t-shirt

Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.

  • Traveling in Boston
  • Traveling in Boston during the winter
  • Travel in Boston during the winter
  • Where to travel in Boston
  • What’s it like to travel in Boston

True or false? If you’re just starting out with paid ads and don’t know exactly how your persona will be searching, move from a narrower search to a broad match.

  • True
  • False

What are the two key actions to look at when optimizing each part of your email?

  • The segment and the open
  • The open and the click
  • The contacts and the goal
  • The subject line and the preview text

Fill in the blank: The ideal length of an email subject line is _____ characters.

  • 41–50
  • 55–75
  • 10–20
  • 75–100

___________ characters is the average character length that will appear on a mobile device for your email.

  • 10-15
  • 23-36
  • 41-50
  • 50-65

To provide a personalized experience to your email reader, which of the following best practices should you employ? Select all that apply.

  • Add the contact’s first name
  • Mention their interests
  • Mention the exact pages they’ve visited on your site
  • Mention an action the contact has taken with their company

Which of the following is NOT an example of paid media?

  • Guest blog posts
  • Boosted Facebook posts
  • Google Ads
  • Sponsored content

During the decision stage of the buyer’s journey, it’s effective to use which of the following content formats? Select all that apply.

  • Case studies
  • Infographics
  • Testimonials
  • eBooks

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