Hubspot Content Marketing Certification Answers [2021]

  • Post last modified:25 February 2021
  • Reading time:15 mins read

Table of Contents

Which is true about content and its relationship with the Inbound Methodology?

  • Content is needed to attract people to your site.
  • Content is needed to attract visitors and convert them into leads.
  • Content is needed to close leads into customers and turn customers into promoters.
  • All of the above
Answer
  • All of the above

What are the four stages of the Inbound Methodology?

  • Attract, Convert, Close, and Delight
  • Awareness, Consideration, Decision, and Delight
  • Find, Engage, Convert, and Nurture
  • Identify, Connect, Explore, and Advise
Answer
  • Attract, Convert, Close, and Delight

True or false? Content marketing is a relatively new practice that became popular in the 1950s with the boom of advertising firms.

  • True
  • False
Answer
  • False

All of the following are content marketing practices EXCEPT:

  • Email copy
  • Technical SEO
  • Social media posts
  • Blogging
Answer
  • Technical SEO

Which best describes the content marketing and inbound marketing relationship?

  • A great content marketer doesn’t need to do inbound marketing.
  • Both are valuable and take a lot of time and work. It’s best to focus your time on one or the other.
  • Success relies on both as each serves a different function.
  • If you do both then you’ll be competing with yourself.
Answer
  • Success relies on both as each serves a different function.

What’s the best way to have your business’ story remembered and shared?

  • Explain your history in detail.
  • Show the ROI you can bring your customers.
  • Create emotional alignment between your business and your prospects and customers.
  • Explain the value of your products and services and how you’re the best at what you do.
Answer
  • Create emotional alignment between your business and your prospects and customers.

Every story has these three storytelling elements. What are they?

  • Characters, conflict, and resolution
  • Conflict, idea, and resolution
  • Characters, conflict, and interest
  • Conflict, spark, and conclusion
Answer
  • E-commerce platforms
  • Mobile Applications 
  • Online point-of-sales systems 

True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they’ll be more likely to purchase from you.

  • True
  • False
Answer
  • True

Fill in the blank: The conflict in your content’s story should focus on the __________.

  • Prospects’ needs
  • Prospects’ stage of the buyer’s journey
  • Prospects’ problems
  • All of the above
Answer
  • All of the above

Which of the following is NOT a storytelling best practice?

  • Create emotional appeal through your content
  • Be consistent and authentic
  • Use the third-person point of view
  • Your story should be clear and concise
Answer
  • Use the third-person point of view

True or false? The conflict in this blog article is preventing team burnout.

  • True
  • False
Answer
  • True

Fill in the blank: This blog post is written from a __________.

  • First-person point of view
  • Second-person point of view
  • Third-person point of view
  • None of the above
Answer
  • Third-person point of view

True or false? After you digest material it’s best to try and put ideas together immediately.

  • True, because the material is fresh in your mind.
  • True, because the best ideas come in the first 30 seconds of consuming content.
  • False, you want to give your mind a break to process the information.
  • False, you first need to write concepts down to organize everything
Answer
  • False, you want to give your mind a break to process the information.

Fill in the blank: ________ is when you think of an idea out of nowhere.

  • Spontaneous ideation
  • Thought spawning
  • The eureka moment
  • Aha moment
Answer
  • The eureka moment

Joan owns a dog walking business and read a blog post that explained search engines are a great place to generate ideas on what people are searching for. Joan starts off her research by typing in ‘dog walking tip’ to see what insight she can find. Fill in the blank: Joan notices that when she types in ‘dog walking tip’ the search engine offers some helpful suggestions on popular searches, like ‘dog walking tips and tricks.’ This is known as _________.

  • Related searches
  • Autocomplete
  • Suggestion finder
  • Google search queries
Answer
  • Autocomplete

True or false? The goal of a braindump is to have everyone structure ideas they’ve put together.

  • True
  • False
Answer
  • False

All of the following are examples of a SMART goal EXCEPT:

  • Increase year over year traffic by 30%.
  • Significantly reduce the amount of time the team spends on creating content.
  • Add five new content formats to the website by end of year.
  • All of the above are SMART goals.
Answer
  • Significantly reduce the amount of time the team spends on creating content.

You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?

  • Talk with the sales team
  • Check with more tenured employees
  • Look through the company’s CRM and CMS
  • All of the above
Answer
  • All of the above

When it comes to a long-term content strategy, what is an important buyer persona trait?

  • Demographics
  • Challenges
  • Identifiers
  • All of the above
Answer
  • All of the above

Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).

  • Awareness
  • Consideration
  • Decision
  • All of the above
Answer
  • All of the above

True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.

  • True 
  • False
Answer
  • True 

All of the following are attributes of a content creation workflow EXCEPT:

  • Identifies outside influencers who will be contributing
  • Identifies and organizes who is in charge of specific tasks
  • How much money it will cost to complete initiative
  • Breaks down all of the work needed to complete a specific initiative
Answer
  • How much money it will cost to complete initiative

How many rounds of edits should content undergo before being finished?

  • 1
  • 2-4
  • Post your content once it’s finished and edit as you receive feedback.
  • As many times as you possibly can
Answer
  • 2-4 

Fill in the blank: The above graphic uses a _________ to help organize hosted files.

  • Nomenclature system
  • Linear word formula
  • Word association connector
  • Acronym-based system
Answer
  • Nomenclature system

True or false? Your content creation framework should stay consistent over time.

  • True, the best way to remain efficient is to stick with a process.
  • True, the investment to update a process can be very expensive and time intensive.
  • False, as business goals and content change, so should your process to support them.
  • False, your process should be updated every time a new team member joins.
Answer
  • False, as business goals and content change, so should your process to support them.

True or false? If you want to produce great content, then you need to hire an in-house content creator.

  • True
  • False
Answer
  • False

What can you do to make a headline more compelling?

  • Broaden the topic
  • Make a promise to the reader
  • Over five words
  • Use special characters to help it stand out
Answer
  • Make a promise to the reader

The following question pertains to the blog post shown below: The above blog post is an example of which type of headline format?

  • List format
  • How-to format
  • Secret of format
  • Negative angle format
Answer
  • Negative angle format

True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.

  • True, it can be overwhelming to write an introduction first without knowing where the content is headed.
  • True, the introduction is always the easiest part to write.
  • False, writing an introduction first will help align the rest of the article.
  • False, you should write your conclusion before your introduction.
Answer
  • True, it can be overwhelming to write an introduction first without knowing where the content is headed.

True or false? When possible, you should try and use extensive vocabulary in your writing.

  • True, extensive vocabulary makes you appear more credible and confident.
  • True, people make purchasing decisions based on if you look smarter than your competitors.
  • False, extensive vocabulary makes you appear less credible and confident.
  • False, extensive vocabulary takes up too much space on a page.
Answer
  • E-commerce platforms
  • Mobile Applications 
  • Online point-of-sales systems 

Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”

  • Active
  • Passive
  • Reactive
  • Subtle
Answer
  • Passive

How could this sentence be corrected to cut out fluffy words? “I really just want to go to the store to buy groceries in order to be be prepared for the week.”

  • “I really want to go to the store to buy groceries in order to be prepared.”
  • “I just want to go to the store to buy groceries in order to be prepared for the week.”
  • “I want to go buy groceries at the store to be prepared for the week.”
  •  “I really want to go to the store to buy groceries in order to be prepared for the week.”
Answer
  • “I want to go buy groceries at the store to be prepared for the week.”

True or false? Never use acronyms in your writing.

  • True, this helps avoid confusion.
  • True, deleting acronyms makes your content more welcoming.
  • False, use acronyms sparingly.
  • False, your audience will know what the acronyms mean
Answer
  • False, use acronyms sparingly.

Which of the following do you need to include in a republished piece of content to maintain SEO authority and attribute value to the appropriate website or author?

  • UTM tracking code
  • Canonical tag
  • Anchor text
  • All of the above
Answer
  • Canonical tag

How can a third-party website avoid duplicate content issues with republishing your content?

  • Add a NoIndex tag
  • Add a tracking URL
  • Update the content to make it different
  • Have the third-party publish it at the same time as the original piece
Answer
  • Add a NoIndex tag

How long should you wait before republishing a piece of content to a new website?

  • You shouldn’t wait. Republish it immediately.
  • One week
  • Two weeks
  • It depends, wait until you have at least 5 inbound links.
Answer
  • Two weeks

You have a top-performing blog post that you want to republish. Which platforms should you republish it to?

  • As many websites as possible; the more sites the more impressions the content will receive.
  • Only websites that you have partnerships with as you won’t have to pay for it.
  • Only sites that are relevant to your business and industry.
  • You shouldn’t republish content because you’ll have duplicate content issues.
Answer
  • Only sites that are relevant to your business and industry.

You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content?

  • BASE
  • ARC
  • ACE
  • DART
Answer
  • ACE

You can use weekly content activities to grow into which type of long-form content offer?

  • Case study
  • Ebook
  • Webinar
  • All of the above
Answer
  • All of the above

True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.

  • True
  • False
Answer
  • False

When is the most effective time to boost content on social media?

  • When it’s performing well
  • When it has a link to a website
  • When it showcases one of your products or services
  • You should boost every social media post no matter the context
Answer
  • When it’s performing well

True or false? You should post the same message across all of your social channels.

  • True, redundant messages ensure that your audience will see it and you get the highest reach.
  • True, posting the same message will help you save time that you can use on more important initiatives.
  • False, you should customize the message based on the platform.
  • False, post the same message to Twitter and Facebook, but update LinkedIn as it’s more of a B2B social platform.
Answer
  • False, you should customize the message based on the platform.

Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.

  • Optimization
  • Saturation
  • Experimentation
  • Consistency
Answer
  • Optimization 

True or false? You should initially spend less time promoting your content than you did creating it, so you can increase your content output.

  • True
  • False
Answer
  • False

You can measure brand awareness by all of the following, except?

  • How many press releases exist on your website.
  • Level of engagement on your social channels.
  • Inbound links coming to your website.
  • How high you rank in search engine results.
Answer

How many press releases exist on your website.

True or false? It’s best to determine a few key metrics and stick to them.

  • True
  • False
Answer
  • True

Fill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________.

  • comments on a recent blog post
  • likes and shares on a Facebook post
  • email send rate
  • sharing the thank you page to an offer someone just downloaded
Answer
  • email send rate

UsinYour boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

  • Total leads generated from your campaign
  • Increase of brand awareness
  • Returning blog subscribers generated from your campaign
  • Social engagements
Answer
  • Total leads generated from your campaign

Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.

  • Attribution report
  • Referrals report
  • Sales report
  • None of the above
Answer
  • Attribution report

One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?

  • You present an updated campaign content plan to reach your set SMART goals, based off of the first month’s data.
  • You present updated SMART goals better aligned with your projected MQLs for the campaign’s remaining two months, based off the first month’s data.
  • You hold back on reporting the progress on that particular SMART goal for the campaign, in hopes of things picking up.
  • You propose staying the course on the current SMART goals and planned content marketing activities, noting that one month of data is not enough to justify changing your SMART goal.
Answer
  • You present updated SMART goals better aligned with your projected MQLs for the campaign’s remaining two months, based off the first month’s data.

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