How to Write Effective PR and link requests with Adam Riemer Exam Answers (2023)

  • Post last modified:21 January 2023
  • Reading time:10 mins read
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Exam Name: How to Write Effective PR and Link Requests Exam

Exam URL:

How to Write Effective PR and Link Requests Exam Answers

Which words are good to use in the opening of a pitch?

  • Thank you
  • You’ll
  • I
  • None of the options

Should you use a list when pitching topic ideas?

  • Yes
  • No

When can you submit content or an article without asking for permission?

  • All the options
  • When responding to a PR request
  • If there are unanswered questions in the comments
  • When the person is asking publicly

What types of results will the search operator “keyword phrase” return?

  • Pages on a .gov website that mention a specific keyword phrase
  • Pages on a topic on a .gov website’
  • The homepages of .gov websites that may be of interest to you
  • Topically relevant pages on a .gov website

What should you NOT do when searching Google for potential targets to pitch to?

  • All the options
  • Keep track of the journalists and contributors that write for multiple sites
  • Click through to your competitors’ websites
  • Log into your account

Which is not a generic statement?

  • The purple swimsuit in your article is gorgeous.
  • Thank you for the tip when planning a birthday for a 10 year old.
  • The outfit on the lady in your photo is stunning.
  • None of the options

How can you find an author’s contact information?

  • Search Google to see if they have a blog
  • All the options
  • Look at their social media accounts
  • Visit their bio page

At a minimum, how many outreach emails must you customize before switching to a template?

  • None, templates work well
  • All the options
  • 3
  • 2

If there is more than one author of an article, should you write to both?

  • Yes, separately
  • Yes, and include them on the same email
  • All the options depending on the situation
  • No, choose one and then wait to see if you get a response

Is it ok to share your personal experience about a topic an author has written about?

  • Yes
  • No

If your pitch gets rejected, should you keep following up?

  • Not immediately, but keep their information on hand and check when they write about your topic again
  • Yes, and share new ideas
  • Yes, they will eventually say yes
  • No, they said they’re not interested

What words are not “we, we, we” words?

  • I, me, my
  • You’ll, You’ve, The way
  • Your, Thank you, You
  • All the options

Is it ok to offer products and samples if it falls within your company’s policies and assuming the author makes a disclosure?

  • Yes
  • No

Why do you use incognito mode when searching for targets?

  • All the options
  • Because you don’t want Google to know you’re building backlinks
  • To help un-personalize the search results
  • Nobody likes to be tracked

To whom can you offer a barter like spending ad money to drive traffic to their article?

  • Journalists
  • Bloggers
  • YouTubers
  • All the options

Which tone and voice should you use when writing?

  • All the options
  • Active and present
  • Personal and conversational
  • Conversational and present

Is using a link-checking tool a good way to find targets to pitch to?

  • No
  • Yes

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