Exam Name: How to Write Effective PR and Link Requests Exam
Table of Contents
- 1 How to Write Effective PR and Link Requests Exam Answers
- 1.1 Which words are good to use in the opening of a pitch?
- 1.2 Should you use a list when pitching topic ideas?
- 1.3 When can you submit content or an article without asking for permission?
- 1.4 What types of results will the search operator Site:.gov “keyword phrase” return?
- 1.5 What should you NOT do when searching Google for potential targets to pitch to?
- 1.6 Which is not a generic statement?
- 1.7 How can you find an author’s contact information?
- 1.8 At a minimum, how many outreach emails must you customize before switching to a template?
- 1.9 If there is more than one author of an article, should you write to both?
- 1.10 Is it ok to share your personal experience about a topic an author has written about?
- 1.11 If your pitch gets rejected, should you keep following up?
- 1.12 What words are not “we, we, we” words?
- 1.13 Is it ok to offer products and samples if it falls within your company’s policies and assuming the author makes a disclosure?
- 1.14 Why do you use incognito mode when searching for targets?
- 1.15 To whom can you offer a barter like spending ad money to drive traffic to their article?
- 1.16 Which tone and voice should you use when writing?
- 1.17 Is using a link-checking tool a good way to find targets to pitch to?
How to Write Effective PR and Link Requests Exam Answers
Which words are good to use in the opening of a pitch?
- Thank you
- You’ll
- I
- None of the options
Should you use a list when pitching topic ideas?
- Yes
- No
When can you submit content or an article without asking for permission?
- All the options
- When responding to a PR request
- If there are unanswered questions in the comments
- When the person is asking publicly
What types of results will the search operator Site:.gov “keyword phrase” return?
- Pages on a .gov website that mention a specific keyword phrase
- Pages on a topic on a .gov website’
- The homepages of .gov websites that may be of interest to you
- Topically relevant pages on a .gov website
What should you NOT do when searching Google for potential targets to pitch to?
- All the options
- Keep track of the journalists and contributors that write for multiple sites
- Click through to your competitors’ websites
- Log into your account
Which is not a generic statement?
- The purple swimsuit in your article is gorgeous.
- Thank you for the tip when planning a birthday for a 10 year old.
- The outfit on the lady in your photo is stunning.
- None of the options
- Search Google to see if they have a blog
- All the options
- Look at their social media accounts
- Visit their bio page
At a minimum, how many outreach emails must you customize before switching to a template?
- None, templates work well
- All the options
- 3
- 2
- Yes, separately
- Yes, and include them on the same email
- All the options depending on the situation
- No, choose one and then wait to see if you get a response
- Yes
- No
If your pitch gets rejected, should you keep following up?
- Not immediately, but keep their information on hand and check when they write about your topic again
- Yes, and share new ideas
- Yes, they will eventually say yes
- No, they said they’re not interested
What words are not “we, we, we” words?
- I, me, my
- You’ll, You’ve, The way
- Your, Thank you, You
- All the options
- Yes
- No
Why do you use incognito mode when searching for targets?
- All the options
- Because you don’t want Google to know you’re building backlinks
- To help un-personalize the search results
- Nobody likes to be tracked
To whom can you offer a barter like spending ad money to drive traffic to their article?
- Journalists
- Bloggers
- YouTubers
- All the options
Which tone and voice should you use when writing?
- All the options
- Active and present
- Personal and conversational
- Conversational and present
Is using a link-checking tool a good way to find targets to pitch to?
- No
- Yes
