How to Get More Customers with Your Small Business Website with Wes McDowell Answers (2023)

  • Post last modified:20 January 2023
  • Reading time:11 mins read
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Exam Name: How to Get More Customers with Your Small Business Website with Wes McDowell

Exam URL: https://www.semrush.com/academy/courses/how-to-create-a-small-business-website-with-wes-mcdowell/

Table of Contents


How to Get More Customers with Your Small Business Website with Wes McDowell Answers

Fill in the blank: SEO brings in ___; persuasive content will lead to ____ .

  • Traffic, conversions
  • Conversions, success
  • Conversions, traffic
  • Volume, traffic

Which one of these is a bad Call To Action?

  • Buy it today!
  • Schedule your free call
  • Download the guide now!
  • Get started

Looking into the reviews of a product is which type of search intent?

  • Commercial
  • Informational
  • Transactional
  • Navigational

True or False: A great place to put secondary keyword phrases is in the Alt text of images.

  • True
  • False

Fill in the blank: Using keywords will ___affect your Google rankings.

  • Directly
  • Indirectly

Which of these is NOT true about SEO?

  • It can help you show up higher on Google search.
  • It is pretty much free.
  • It takes very little time to set up.
  • It connects you to potential clients via searching, not interruption.

True or False: SEO ranking is based on your whole website and all of its pages.

  • False
  • True

Which should you do first, write your content or research keywords?

  • Write content
  • Research keywords

Which of these is not a Golden Rule of Persuasion?

  • Keep the emphasis more on your business and less on the customer
  • When buying, people use emotion first, then logic.
  • People buy results, not products and services.
  • Write in an easy-to-understand, conversational tone.

True or False: People can end up on your service or product pages without starting on your homepage.

  • True
  • False

Which one sells better: Feature or Benefit?

  • Feature
  • Benefit

How many FAQs should you include on your page?

  • 1-3
  • 4-5
  • 5-6
  • 7-8

How many primary phrases should you have per page?

  • Two
  • One
  • As many as possible
  • Three

Who can see the Alt text?

  • No one
  • The search engines
  • Semrush
  • The users

Keywords are best for bringing in:

  • Conversions
  • Traffic
  • Volume

What do people put most emphasis on?

  • Results
  • Products
  • Services

Which of these is NOT one of the purposes of your hero section?

  • What the customer needs to do to get the service/product
  • How you can make your customers’ lives better
  • Listing your services
  • Telling your customers what you do

True or False: You can add your keywords directly into the quotes of testimonials.

  • False
  • True

Where can you analyze the top 10 results for your primary phrase?

  • Traffic Analytics
  • Listing Management
  • Backlink Analytics
  • SEO Content Template

What filters should you use when sorting your results on the Semrush site to find the best keywords?

  • Intent
  • All the options
  • Keyword Difficulty
  • Volume

True or False: You have to include your primary phrase in your homepage URL.

  • False
  • True

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