Grow Offline Sales Certification Assessment Answers (2023)

  • Post last modified:16 January 2023
  • Reading time:102 mins read
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Exam Name: Grow Offline Sales Certification

Exam URL: https://skillshop.exceedlms.com/student/path/499356-grow-offline-sales-certification

Table of Contents


Grow Offline Sales Certification Assessment Answers

Which of these engagements would be reported as local actions?

  • Clicks to Call
  • Website interaction
  • Read Reviews
  • App Reviews

At a minimum, how often should you update your local product inventory feed?

  • quarterly
  • monthly
  • weekly
  • daily

Which of these are considered Offline Sales approaches? Choose three.

  • Omnichannel + Store Centric
  • Online + Omnichannel
  • Online
  • Store-Centric
  • Omnichannel

How many Google Opinion Rewards participants volunteer for panels that validate store visits?

  • 500,000
  • 1 million
  • 100,000
  • 5 million

For which of these scenarios would a store-centric approach be useful?

  • A grocery company looking to grow foot traffic to their physical locations and promote available products
  • An eCommerce website looking to optimize online performance and return on investment across the online customer journey.
  • A business that would like their in-store customers to sign up for their monthly newsletter.
  • A local internet provider that is looking to secure leads online to promote their new service bundle.

What’s the benefit of utilizing pickup later?

  • Lets you show products that are displayed in your store but are not available for immediate purchase
  • Lets you show products that haven’t been released yet
  • Lets you show products that are available for pickup outside your store
  • Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days.

When creating a Performance Max for store goals campaign, which manual input would you need to provide?

  • ad placements
  • ad creatives
  • creative combinations
  • bids

What’s an action Omnichannel customers take when deciding to make a purchase?

  • Omnichannel customers make purchases in-store only and account for disproportionately more sales
  • Omnichannel customers interact with a product or service at the store versus digitally
  • Omnichannel customers make purchases in silos, either online and in-person
  • Omnichannel customers interact with a product or service digitally multiple times before purchasing

Which attribute do you need to have for a product inventory feed?

  • location ID
  • store code
  • item_code
  • product_type

What’s a priority for the store marketing or traditional marketing team?

  • Grow digital sales through digital marketing channels.
  • Grow top-line sales through eCommerce
  • Grow in-store sales through a range of marketing channels.
  • Grow in-store sales to franchisees.

When might you use an omnichannel shopping campaign approach?

  • When your ecommerce and in-store products have a strong overlap
  • If you have separate online and offline budgets
  • When your ecommerce and in-store products do not have a strong overlap
  • If you don’t have a eCommerce website

What’s the purpose of Google Merchant Center?

  • Merchant Center lets you manage your store information and how it appears on Google
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Merchant Center lets you create, manage, and run your campaigns
  • Merchant Center lets you create and edit affiliate locations and location extensions

Which calculation would tell you the value of a store visit to your business?

  • (Online purchase rate) x (in-store average order value) = Store visit conversion value
  • (In-store average order value) x (In-store purchase rate) x (online purchase rate) = Store visit conversion value
  • (In-store purchase rate) x (In-store average order value) = Store visit conversion value
  • (in-store average order value) x (Online purchase rate)= Store visit conversion value

What may happen if you optimize towards online conversions only?

  • You may miss out on potential customers who purchase offline only or research online but buy in-store.
  • You may miss out on potential customers who engage across all ad formats
  • You may miss out on potential customers who show interest in your product.
  • You may miss out on potential customers who watched your ad

Which practice is recommended for setting up a Performance Max for omnichannel goals campaign?

  • Segment products by availability and product type
  • Include all products from the local product inventory feed
  • Include all products from the local product feed
  • Segment products by performance and business goals

In which of these situations would an affiliate location extension be appropriately used?

  • When an advertiser sells products or services through business-to-business commerce
  • When an advertiser sells products or services through a location they own directly
  • When an advertiser sells products or services to other manufacturers
  • When an advertiser sells products or services through locations they do not own

Which location data source requires you to set up an account and link it to Google Ads?

  • Business Profile
  • Google curated chains
  • Google Merchant Center
  • Google Ads

As far as budget and time is concerned, which of these is the recommended practice?

  • Run for at least 10 days with a $500 daily budget
  • Run for at least 30 days with a $250 daily budget
  • Run for at least 30 days with a $500 daily budget
  • Run for at least 10 days with a $250 daily budget

In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.

  • Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
  • Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
  • Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.
  • Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.

If you were developing an online-to-offline strategy, which of these options would help you engage with your team?

  • Ask thought-provoking questions to align on customer and business goals
  • Meet with each team separately to learn about their O2O strategy
  • Set separate online and offline KPIs and business objective for each team
  • Follow a traditional marketing structure designated online and offline teams

Which of these benefits are associated with Local Inventory Ads?

  • You can set up and drive foot traffic at your location using location extensions.
  • You can generate leads by encouraging customers to sign up for a monthly newsletter.
  • They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.
  • You can set up keyword targeting in your campaign to reach the right customers at the right time

Which advertising channel is considered an offline (traditional) channel?

  • Email
  • Social Media
  • Display Remarketing
  • Radio

Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?

  • Create a separate marketing strategy for online and offline channels
  • Find different offline advertising channels to reach your customers
  • Encourage customers to shop in your preferred channel
  • Meet customers wherever they’re at in their digital shopping journey

What is a geo-based experiment?

  • Geo experiments use random geographic regions assigned to control group.
  • Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.
  • Geo experiments use random geographic regions assigned to test group.
  • Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.

For which of these industries would Performance Max for store goals be useful? Choose three.

  • eCommerce
  • Hotel
  • Auto
  • Retail
  • Quick Service Restaurant

You recently released a new line of energy drinks with plans to sell them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

  • Affiliate location extension with a Google-curated Chain
  • Location extension with a Google curated chain
  • Affiliate location extension with a Global Location Group
  • Location extension with Business Profile

Which of these campaign objectives would you establish for a Performance Max for store goals campaign?

  • Local store visits and promotions
  • Website traffic
  • Sales
  • Leads

What information is displayed using location extensions linked through a Google Business Profile?

  • Reviews
  • Products
  • Call button
  • App

You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?

  • Set one campaign per country
  • Set one campaign per region
  • Set one campaign per city
  • Set one campaign per location

If you’re looking to optimize offline conversion actions, which three Smart Bidding strategies can help you? Choose three.

  • Target Cost-per-Action (tCPA)
  • Cost-per-impressions (CPM)
  • Cost-per-click (CPC)
  • Maximize Conversion Value
  • Target Return on Ad Spend (tROAS)

You run a small skateboard accessories shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?

  • Store Visits
  • Local Actions
  • Ad Actions
  • Store Sales

When is it recommended to use a location extension over a affiliate location extension?

  • When you own your own business and you want to encourage people to visit your location
  • When you sell your products or services at other retailers and want to encourage people to visit the store location
  • When you sell products or services in stores that share the same brand
  • When you sell your products or services to large chain and small businesses

Which of these methods would help you test a manual bidding strategy against an omnichannel Smart Bidding campaign?

  • Geo-X
  • Incrementality
  • User-based
  • Campaign Experiments

Which of these definitions describes incrementality?

  • It’s near real-time attribution to fuel short-term business and bidding decisions
  • It’s a way to test variations of ad creative against each other
  • It’s a top-level modeling to understand what drives sales including media and all possible external factors
  • It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign

Which method can you use to determine if an ad drove incremental results?

  • Geo-Based
  • Store-Based
  • Product-based
  • User-Based

You own a small music shop and want to create a product-specific landing page as required by Local Inventory Ads. Which of these features would allow you to advertise your products on Local Inventory Ads?

  • Shopping Hosted Local Store Front
  • Product Hosted Local Store Front
  • Google Hosted Local Store Front
  • Merchant Hosted Local Store Front

How are store visits measured?

  • When users make a purchase in store, Google attributes those store visits back to ad conversions.
  • When users see your ads and then visit your store, Google attributes those store visits back to the ad views
  • When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
  • When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.

In addition to store visits, what input would you need to gauge store sales?

  • surveys
  • ad engagements
  • location extension information
  • maps engagements

Machine learning models are the basis for much of Performance Max’s feature-optimization. Which three features still need to be added manually? Choose two.

  • ad placements
  • bids
  • ad creatives
  • creative combinations
  • budget

What’s a key benefit of Performance Max for in-store goals?

  • Customizable campaign settings to meet specific business goals
  • Goals-based for maximizing your offline marketing goals
  • Manual controls for stronger performance
  • Automed budget to optimize on performance

There’s an upcoming weekend sale that you want to promote using creatives. What would you recommend?

  • Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.
  • Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.
  • Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.
  • Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.

In which scenario would you use a store-centric approach?

  • A business that would like their in-store customers to sign up for their monthly newsletter.
  • A grocery company looking to grow foot traffic to their physical locations and promote available products
  • A local internet provider that is looking to secure leads online to promote their new service bundle.
  • An eCommerce website looking to optimize online performance and return on investment across the online customer journey.

A large retailer’s Chief Marketing Officer (CMO) wants to revise the company’s marketing strategy by incorporating online and offline KPIs. Historically, the teams have worked in silos. What are three things the CMO should do when they create a holistic online-to-offline strategy? Choose three.

  • Incentivize teams with unified goals and KPIs
  • Set separate goals and KPIs for each team
  • Get to know different teams and what they’re measuring to track against their goals
  • Encourage siloed organizational structure, budgets, and meetings
  • Suggest organizational changes to meeting structure, media budgets and KPIs.

If you were looking to promote an upcoming weekend sale using creatives, which recommendation should you follow?

  • Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.
  • Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.
  • Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.
  • Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.

What is the recommended budget and time to run your Performance Max for store goals campaign?

  • Run for at least 30 days with a $500 daily budget
  • Run for at least 10 days with a $500 daily budget
  • Run for at least 10 days with a $250 daily budget
  • Run for at least 30 days with a $250 daily budget

You’re interested in omnibidding, but realize that some categories are offline only. Which of these omnibidding setups is optimal?

  • Account level
  • Ad level
  • Campaign level
  • Ad group level

After you upload the local product inventory feed and set a feed schedule, what should you do next?

  • request inventory vertification
  • upload locations in Business Profile
  • enable Local Inventory Ads program
  • create a Local Inventory Ads campaign

Even though many of Performance Max’s features are optimized via machine learning, some need to be added manually. Which of these features need to be added manually? Choose two.

  • budget
  • bids
  • creative combinations
  • ad placements
  • ad creatives

Which of these automation tools is useful for optimizing

  • Sitelinks
  • Manual Bidding
  • Smart Bidding
  • Dynamic ad insertion

When you use location extensions linked through a Google Business Profile, what information is displayed?

  • App
  • Reviews
  • Products
  • Call button

You own a local apparel store but don’t have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?

  • Shopping Hosted Local Store Front
  • Product Hosted Local Store Front
  • Google Hosted Local Store Front
  • Merchant Hosted Local Store Front

How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two responses.

  • Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
  • Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
  • Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
  • Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.

If you want to test a manual bidding strategy against an omnichannel Smart Bidding campaign, which technique should you use?

  • Campaign Experiments
  • Incrementality
  • User-based
  • Geo-X

What are the three Offline Sales approaches? Choose three.

  • Omnichannel
  • Online + Omnichannel
  • Omnichannel + Store Centric
  • Store-Centric
  • Online

When should an omnichannel shopping campaign approach be used?

  • If you have separate online and offline budgets
  • If you don’t have a eCommerce website
  • When your ecommerce and in-store products do not have a strong overlap
  • When your ecommerce and in-store products have a strong overlap

Aside from store visits, which of these inputs would you need to measure store sales?

  • location extension information
  • maps engagements
  • ad engagements
  • surveys

What’s a recommendation when setting up a Performance Max for omnichannel goals campaign?

  • Include all products from the local product feed
  • Include all products from the local product inventory feed
  • Segment products by availability and product type
  • Segment products by performance and business goals

If you worked for an agency and managed the account of a large retailer that wanted to grow online and offline sales, how would you explain to them the way in which their Business Profile, Merchant Center, and Google Ads accounts work together?

  • Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information.
  • Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.
  • Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information.
  • Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information.

How does Google measure store visits?

  • When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
  • When users see your ads and then visit your store, Google attributes those store visits back to the ad views
  • When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
  • When users make a purchase in store, Google attributes those store visits back to ad conversions.

Which of these goals would a store marketing/traditional marketing team prioritize?

  • Grow digital sales through digital marketing channels.
  • Grow in-store sales to franchisees.
  • Grow top-line sales through eCommerce
  • Grow in-store sales through a range of marketing channels.

What benefit does the pickup later option offer?

  • Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days.
  • Lets you show products that are displayed in your store but are not available for immediate purchase
  • Lets you show products that are available for pickup outside your store
  • Lets you show products that haven’t been released yet

You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?

  • Store Sales
  • Store Visits
  • Ad Actions
  • Local Actions

For which of these scenarios would an affiliate location extension be useful?

  • When an advertiser sells products or services through business-to-business commerce
  • When an advertiser sells products or services through a location they own directly
  • When an advertiser sells products or services to other manufacturers
  • When an advertiser sells products or services through locations they do not own

For which of these situations would a location extension be preferable to an affiliate location extension?

  • When you own your own business and you want to encourage people to visit your location
  • When you sell your products or services at other retailers and want to encourage people to visit the store location
  • When you sell products or services in stores that share the same brand
  • When you sell your products or services to large chain and small businesses

What’s the role of the control group?

  • It’s a group separated from the rest of the experiment but are still included in the test.
  • It’s a group included with the experiment.
  • It’s a group included with the experiment but are still partialy separated from the experiment.
  • It’s a group separated from the rest of the experiment.

What might you miss out on if you optimize for online conversions exclusively?

  • You may miss out on potential customers who watched your ad
  • You may miss out on potential customers who purchase offline only or research online but buy in-store.
  • You may miss out on potential customers who show interest in your product.
  • You may miss out on potential customers who engage across all ad formats

Store visits are modeled using which non-Google Ads signals?

  • Interaction with an online ad then a visit to the physical store location
  • Third party vendors that provide data from hundreds of millions of opted-in, signed-in users
  • GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
  • Interaction with a location extension or affiliate location extension

Which of these would you need in order to report store visits? Choose two.

  • Link a Business Profile account
  • Sufficient data to pass model quality and privacy thresholds
  • Search Keywords
  • Set up a location extension or affiliate location extension

What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.

  • Maximize Conversion Value
  • Cost-per-impressions (CPM)
  • Target Cost-per-Action (tCPA)
  • Target Return on Ad Spend (tROAS)
  • Cost-per-click (CPC)

What’s the recommended minimum frequency update for the local product inventory feed?

  • daily
  • monthly
  • weekly
  • quarterly

In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.

  • Auto
  • eCommerce
  • Retail
  • Hotel
  • Quick Service Restaurant

When a store visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?

  • 5 million
  • 500,000
  • 1 million
  • 100,000

What engagement is reported as local actions?

  • App Reviews
  • Website interaction
  • Read Reviews
  • Clicks to Call

What’s one way you can engage with your team when developing an online-to-offline strategy?

  • Ask thought-provoking questions to align on customer and business goals
  • Follow a traditional marketing structure designated online and offline teams
  • Set separate online and offline KPIs and business objective for each team
  • Meet with each team separately to learn about their O2O strategy

You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store. What approach should you take for an omnichannel strategy?

  • Meet customers wherever they’re at in their digital shopping journey
  • Create a separate marketing strategy for online and offline channels
  • Find different offline advertising channels to reach your customers
  • Encourage customers to shop in your preferred channel

How does Google characterize geo-based experiments?

  • Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.
  • Geo experiments use random geographic regions assigned to control group.
  • Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.
  • Geo experiments use random geographic regions assigned to test group.

What is Performance Max’s key benefit regarding in-store goals?

  • Manual controls for stronger performance
  • Goals-based for maximizing your offline marketing goals
  • Automed budget to optimize on performance
  • Customizable campaign settings to meet specific business goals

After uploading a local product inventory feed and setting a feed schedule, what should your next move be?

  • create a Local Inventory Ads campaign
  • request inventory vertification
  • enable Local Inventory Ads program
  • upload locations in Business Profile

Which of these benefits can Local Inventory Ads provide?

  • They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.
  • You can set up and drive foot traffic at your location using location extensions.
  • You can generate leads by encouraging customers to sign up for a monthly newsletter.
  • You can set up keyword targeting in your campaign to reach the right customers at the right time

What’s the drawback of optimizing only for online conversions?

  • You may miss out on potential customers who watched your ad
  • You may miss out on potential customers who engage across all ad formats
  • You may miss out on potential customers who show interest in your product.
  • You may miss out on potential customers who purchase offline only or research online but buy in-store.

Which of these automation tools can optimize for online as well as offline shoppers?

  • Smart Bidding
  • Sitelinks
  • Manual Bidding
  • Dynamic ad insertion

Data from store visits is validated through a panel of volunteer Google Opinion Rewards participants. How many volunteer participants are there?

  • 100,000
  • 1 million
  • 500,000
  • 5 million

You own a local boutique and are looking to create a product-specific landing page, which is required by Local Inventory Ads. Which feature would allow you to advertise your products on Local Inventory Ads?

  • Google Hosted Local Store Front
  • Product Hosted Local Store Front
  • Shopping Hosted Local Store Front
  • Merchant Hosted Local Store Front

How do Omnichannel customers behave when making a purchase?

  • Omnichannel customers make purchases in-store only and account for disproportionately more sales
  • Omnichannel customers interact with a product or service digitally multiple times before purchasing
  • Omnichannel customers make purchases in silos, either online and in-person
  • Omnichannel customers interact with a product or service at the store versus digitally

When is an omnichannel shopping campaign approach appropriate?

  • If you have separate online and offline budgets
  • When your ecommerce and in-store products do not have a strong overlap
  • When your ecommerce and in-store products have a strong overlap
  • If you don’t have a eCommerce website

Which of these is displayed when you use location extensions linked through a Google Business Profile?

  • Reviews
  • Products
  • App
  • Call button

How would you calculate a store visit’s value to your business?

  • (In-store average order value) x (In-store purchase rate) x (online purchase rate) = Store visit conversion value
  • (In-store purchase rate) x (In-store average order value) = Store visit conversion value
  • (Online purchase rate) x (in-store average order value) = Store visit conversion value
  • (in-store average order value) x (Online purchase rate)= Store visit conversion value

What non-Google Ads data is used to model store visits?

  • Interaction with a location extension or affiliate location extension
  • Interaction with an online ad then a visit to the physical store location
  • GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
  • Third party vendors that provide data from hundreds of millions of opted-in, signed-in users

For which of these location data sources would you need to set up an account linked to Google Ads?

  • Google Ads
  • Google Merchant Center
  • Google curated chains
  • Business Profile

You want to try out omnibidding, but there are certain categories that are offline only. What’s the recommended omnibidding setup?

  • Ad level
  • Campaign level
  • Ad group level
  • Account level

Which of these Smart Bidding strategies could help you optimize to offline conversion actions? Choose three.

  • Cost-per-impressions (CPM)
  • Cost-per-click (CPC)
  • Target Return on Ad Spend (tROAS)
  • Maximize Conversion Value
  • Target Cost-per-Action (tCPA)

You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?

  • Campaign Experiments
  • Incrementality
  • User-based
  • Geo-X

Which of these is a traditional offline advertising channel?

  • Radio
  • Social Media
  • Email
  • Display Remarketing

What attribute is required in a local product inventory feed?

  • product_type
  • store code
  • item_code
  • location ID

What is Google Merchant Center?

  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Merchant Center lets you create and edit affiliate locations and location extensions
  • Merchant Center lets you manage your store information and how it appears on Google
  • Merchant Center lets you create, manage, and run your campaigns

Which of these choices reflect a difference between Performance Max for omnichannel goals and Smart Shopping Campaigns (SSC)? Choose two.

  • Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
  • Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
  • Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
  • Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.

How does a control group function in an experiment?

  • It’s a group separated from the rest of the experiment.
  • It’s a group separated from the rest of the experiment but are still included in the test.
  • It’s a group included with the experiment but are still partialy separated from the experiment.
  • It’s a group included with the experiment.

Which of these options is an offline rather than an online advertising channel?

  • Display Remarketing
  • Email
  • Social Media
  • Radio

Besides store visits, what’s another input needed to measure store sales?

  • location extension information
  • maps engagements
  • surveys
  • ad engagements

What would a store marketing or traditional marketing team view as a priority?

  • Grow in-store sales to franchisees.
  • Grow in-store sales through a range of marketing channels.
  • Grow digital sales through digital marketing channels.
  • Grow top-line sales through eCommerce

What’s a benefit of pickup later?

  • Lets you show products that haven’t been released yet
  • Lets you show products that are displayed in your store but are not available for immediate purchase
  • Lets you show products that are available for pickup outside your store
  • Lets you promote products that aren’t currently available in- store, but can be available for store pickup in a few days.

How do you calculate how much a store visit is worth to your business?

  • (In-store average order value) x (In-store purchase rate) x (online purchase rate) = Store visit conversion value
  • (in-store average order value) x (Online purchase rate)= Store visit conversion value
  • (In-store purchase rate) x (In-store average order value) = Store visit conversion value
  • (Online purchase rate) x (in-store average order value) = Store visit conversion value

What is one automation tool that helps optimize to online and offline shoppers?

  • Smart Bidding
  • Sitelinks
  • Manual Bidding
  • Dynamic ad insertion

You want to try omnibidding, but recognize that some categories are offline only. Which omnibidding setup should you use?

  • Ad group level
  • Campaign level
  • Account level
  • Ad level

What’s a benefit of Local Inventory Ads?

  • They extend reach to shoppers in areas near your stores and feature all available in-store items, as well as best sellers and on-sale items.
  • You can set up and drive foot traffic at your location using location extensions.
  • You can set up keyword targeting in your campaign to reach the right customers at the right time.
  • You can generate leads by encouraging customers to sign up for a monthly newsletter.

Which of these behaviors is typical of Omnichannel customers making a purchase?

  • Omnichannel customers make purchases in silos, either online and in-person
  • Omnichannel customers make purchases in-store only and account for disproportionately more sales
  • Omnichannel customers interact with a product or service at the store versus digitally
  • Omnichannel customers interact with a product or service digitally multiple times before purchasing

Which of these is a best practice for setting up a Perfomance Max for omnichannel goals campaign?

  • Segment products by availability and product type
  • Segment products by performance and business goals
  • Include all products from the local product feed
  • Include all products from the local product inventory feed

In regards to in-store goals, what is Performance Max’s key benefit?

  • Customizable campaign settings to meet specific business goals
  • Manual controls for stronger performance
  • Goals-based for maximizing your offline marketing goals
  • Automed budget to optimize on performance

When would you use an affiliate location extension?

  • When an advertiser sells products or services through locations they do not own
  • When an advertiser sells products or services to other manufacturers
  • When an advertiser sells products or services through a location they own directly
  • When an advertiser sells products or services through business-to-business commerce

Which of these budget and time parameters should you follow when running a Performance Max for store goals campaign?

  • Run for at least 10 days with a $500 daily budget
  • Run for at least 30 days with a $500 daily budget
  • Run for at least 10 days with a $250 daily budget
  • Run for at least 30 days with a $250 daily budget

Which two of the following are requirements to report store visits? Choose two.

  • Set up a location extension or affiliate location extension
  • Search Keywords
  • Link a Business Profile account
  • Sufficient data to pass model quality and privacy thresholds

You recently launched a new line of kombucha products with the plan of selling them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

  • Affiliate location extension with a Google-curated Chain
  • Location extension with a Google curated chain
  • Location extension with Business Profile
  • Affiliate location extension with a Global Location Group

What non-Google Ads signals are used to model store visits?

  • Interaction with a location extension or affiliate location extension
  • GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
  • Interaction with an online ad then a visit to the physical store location
  • Third party vendors that provide data from hundreds of millions of opted-in, signed-in users

What does Google Merchant Center do?

  • Merchant Center lets you manage your store information and how it appears on Google
  • Merchant Center lets you manage how your in-store and online product inventory appears on Google.
  • Merchant Center lets you create, manage, and run your campaigns
  • Merchant Center lets you create and edit affiliate locations and location extensions

You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

  • Location extension with a Google curated chain
  • Affiliate location extension with a Google-curated Chain
  • Affiliate location extension with a Global Location Group
  • Location extension with Business Profile

Which of these are reported as local actions?

  • Website interaction
  • Clicks to Call
  • Read Reviews
  • App Reviews

You work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together. If they ask you for clarification, what should you tell them?

  • Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information.
  • Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information.
  • Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.
  • Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information.

Which of the following are Offline Sales approaches? Choose three.

  • Online
  • Omnichannel + Store Centric
  • Omnichannel
  • Store-Centric
  • Online + Omnichannel

If you wanted to determine whether an ad drove incremental results, what method would you choose?

  • Geo-Based
  • Product-based
  • User-Based
  • Store-Based

The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.

  • Encourage siloed organizational structure, budgets, and meetings
  • Incentivize teams with unified goals and KPIs
  • Set separate goals and KPIs for each team
  • Suggest organizational changes to meeting structure, media budgets and KPIs.
  • Get to know different teams and what they’re measuring to track against their goals

Once you’ve uploaded a local product inventory feed and set a feed schedule, what’s next?

  • enable Local Inventory Ads program
  • request inventory vertification
  • upload locations in Business Profile
  • create a Local Inventory Ads campaign

What campaign objective would you set when creating a Performance Max for store goals campaign?

  • Local store visits and promotions
  • Website traffic
  • Sales
  • Leads

You lead a small retailer’s marketing team. They’re expanding on their eCommerce business and plan to open 10 stores within the next few months. Their goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?

  • Omnichannel
  • Omnichannel + Store Centric
  • Store Centric
  • Online + Omnichannel

When developing an online-to-offline strategy, how can you engage with your team?

  • Set separate online and offline KPIs and business objective for each team
  • Follow a traditional marketing structure designated online and offline teams
  • Ask thought-provoking questions to align on customer and business goals
  • Meet with each team separately to learn about their O2O strategy

If you were setting up a Performance Max for store goals campaign, which of these manual inputs would you need to provide?

  • ad creatives
  • creative combinations
  • bids
  • ad placements

What’s a control group?

  • It’s a group included with the experiment but are still partialy separated from the experiment.
  • It’s a group included with the experiment.
  • It’s a group separated from the rest of the experiment.
  • It’s a group separated from the rest of the experiment but are still included in the test.

Which of these scenarios calls for a store-centric approach?

  • A business that would like their in-store customers to sign up for their monthly newsletter.
  • An eCommerce website looking to optimize online performance and return on investment across the online customer journey.
  • A local internet provider that is looking to secure leads online to promote their new service bundle.
  • A grocery company looking to grow foot traffic to their physical locations and promote available products

Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?

  • Encourage customers to shop in your preferred channel
  • Meet customers wherever they’re at in their digital shopping journey
  • Create a separate marketing strategy for online and offline channels
  • Find different offline advertising channels to reach your customers

What manual input will you need to provide when setting up a Performance Max for store goals campaign?

  • bids
  • ad creatives
  • ad placements
  • creative combinations

How would you define incrementality?

  • It’s a way to test variations of ad creative against each other
  • It’s near real-time attribution to fuel short-term business and bidding decisions
  • It’s a top-level modeling to understand what drives sales including media and all possible external factors
  • It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign

You’re the proprietor of a small candy shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?

  • Store Sales
  • Store Visits
  • Local Actions
  • Ad Actions

Which campaign objective would be most appropriate when setting up a Performance Max for store goals campaign?

  • Sales
  • Leads
  • Local store visits and promotions
  • Website traffic

You run the marketing for a small retailer with an existing eCommerce business. They’re expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?

  • Omnichannel
  • Store Centric
  • Omnichannel + Store Centric
  • Online + Omnichannel

Which option describes how Google accounts for a store visit?

  • When users see your ads and then visit your store, Google attributes those store visits back to the ad views
  • When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
  • When users make a purchase in store, Google attributes those store visits back to ad conversions.
  • When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.

Which of these attributes does a local product inventory feed require?

  • item_code
  • store code
  • product_type
  • location ID

How do geo-based experiments work?

  • Geo experiments use random geographic regions assigned to control group.
  • Geo experiments use non-overlapping geographic regions that are randomly assigned to a control or treatment group.
  • Geo experiments use random geographic regions assigned to test group.
  • Geo experiments use overlapping geographic regions that are assigned to a control or treatment group.

How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two responses.

  • Performance Max offers product specific formats to support markekting objectives of online and omnichannel sales
  • Performance Max allows users to opt into Smart Bidding, which uses machine learning to optimize bids.
  • Performance Max allows for marketing objective goals to align with your business goals of online and omnichannel sales.
  • Performance Max offers the same inventory as SSC, with additional formats to feature products such as YouTube In-Stream, Text Ads, and Display.

If someone wanted to use creatives to promote an upcoming weekend sale, which of these approaches would you recommend?

  • Start the campaign a week in advance, then refresh your generic store creative to a sales focused creative the day of the sale.
  • Start the campaign the day before the sale then, refresh your creative frequently to move from more generic store creative to sales-focused creative.
  • Start the campaign 2-3 weeks in advance, then refresh your creative from more generic store creative to sales-focused creative.
  • Start the campaign 2-3 days in advance then, refresh your generic store creative to a sales focused creative the day of the sale.

While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.

  • ad placements
  • budget
  • ad creatives
  • creative combinations
  • bids

In which of these industries would Performance Max for store goals be helpful? Choose three.

  • Retail
  • Hotel
  • eCommerce
  • Auto
  • Quick Service Restaurant

You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?

  • Set one campaign per country
  • Set one campaign per region
  • Set one campaign per location
  • Set one campaign per city

When should you use a location extension over an affiliate location extension?

  • When you sell your products or services at other retailers and want to encourage people to visit the store location
  • When you own your own business and you want to encourage people to visit your location
  • When you sell your products or services to large chain and small businesses
  • When you sell products or services in stores that share the same brand

Which of these location data sources requires a user to create an account and link it to Google Ads?

  • Google Merchant Center
  • Google curated chains
  • Business Profile
  • Google Ads

You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?

  • Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information.
  • Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.
  • Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information.
  • Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information.

What is incrementality?

  • It’s near real-time attribution to fuel short-term business and bidding decisions
  • It’s a top-level modeling to understand what drives sales including media and all possible external factors
  • It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign
  • It’s a way to test variations of ad creative against each other

To determine whether an ad drove incremental results, what method would you use?

  • Store-Based
  • User-Based
  • Product-based
  • Geo-Based

Which of these are prerequisites for reporting store visits? Choose two.

  • Link a Business Profile account
  • Sufficient data to pass model quality and privacy thresholds
  • Search Keywords
  • Set up a location extension or affiliate location extension

You’re in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?

  • Omnichannel
  • Online + Omnichannel
  • Omnichannel + Store Centric
  • Store Centric

What is the recommended minimum frequency update for the local product inventory feed?

  • quarterly
  • monthly
  • daily
  • weekly

You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make?

  • Set one campaign per location
  • Set one campaign per region
  • Set one campaign per country
  • Set one campaign per city

You’re the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.

  • Suggest organizational changes to meeting structure, media budgets and KPIs.
  • Incentivize teams with unified goals and KPIs
  • Get to know different teams and what they’re measuring to track against their goals
  • Set separate goals and KPIs for each team
  • Encourage siloed organizational structure, budgets, and meetings

An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

  • She prefers to offer minimal input and relies on automated solutions.
  • She wants to deliver both Search and Display ads from the same campaign.
  • She wants the same level of results without managing the campaigns.
  • She prefers more control over all aspects of her Display campaigns.

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