Google Digital Garage Quiz Answers [2021]

  • Post last modified:8 March 2021
  • Reading time:22 mins read

Table of Contents

Fundamentals Of Digital Marketing Module (1/26) The Online Opportunity

The increased use of the Internet presents a lot of potential for which types of businesses?

  • All businesses
  • Small business owners
  • International businesses
  • Local businesses
Answer
  • All businesses

Taking a business online can involve many different steps. When starting out, which activity could be a part of this process?

  • Sending flyers with your web address to customers
  • Creating a business listing in online local directories
  • Increasing print and billboard advertising
  • Building a team of digital advertising experts
Answer
  • Creating a business listing in online local directories

Which of the following is the easiest way for visitors to learn about a business while visiting a website?

  • Getting a free ‘taster’ of one of your products when they sign up to receive emails
  • Listening to an audio file that auto-plays whenever someone visits your site
  • Browsing your product pages and reviewing the Frequently Asked Questions page
  • Reading the terms and conditions for your products on your site
Answer
  • Browsing your product pages and reviewing the Frequently Asked Questions page

What is a key benefit of having an online presence for a business?

  • The ability to sell products directly to customers through social media
  • Being visible when people search for a business like yours
  • Sending users emails to update them on new products
  • Being able to offer new customers promotional discounts
Answer
  • Being visible when people search for a business like yours

Fundamentals Of Digital Marketing Module (2/26) Your First Steps In Online Success

Which tool helps you measure the success of your website?

  • Keyword Planner
  • Ad Gallery
  • Ad Preview Tool
  • Analytics
Answer
  • Analytics

Which of the following statements is true when it comes to taking a business online?

  • Stick to what you are doing and don’t make changes
  • The same content works across online and offline platforms
  • Use analytics to make informed decisions
  • Use analytics to track your customers across the Internet
Answer
  • Use analytics to make informed decisions

Which term best describes the business activity that occurs when website visitors buy products or services from you online?

  • E-commerce
  • Display advertising
  • Search engine marketing
  • Pay per click
Answer
  • E-commerce

Which of the following statements is true when marketing your business online?

  • You need a website to show up in search results
  • You’ll reach a similar client base to the one you have in the real world
  • You’ll be seen by the same volume of customers whether you use search advertising or not
  • Social media is a great way to engage your audience
Answer
  • Social media is a great way to engage your audience

Fundamentals Of Digital Marketing Module (3/26) Build Your Web Presence

Which of the following statements is true when it comes to developing a web presence for a business?

  • Customers can learn about a business by downloading a mobile app, but they can’t place an order using an app
  • Building a new website requires a large budget
  • Mobile apps enable your customers to purchase your products without being on your website
  • All businesses must have a website to sell products
Answer
  • Mobile apps enable your customers to purchase your products without being on your website

What is a web server?

  • The customer service representative you can call when you have questions about your website
  • The answer you get when you search a term on the web
  • A computer connected to the Internet with software that allows it to host all the components of your website
  • The device that determines the speed of your mobile connection
Answer
  • A computer connected to the Internet with software that allows it to host all the components of your website

Fill in the blank: A __ is a shortcut to other pages on your site or elsewhere on the web.

  • Hyperlink
  • Return link
  • Menu bar
  • Breadcrumb
Answer
  • Hyperlink

Which of the following is something you’ll probably want to exclude from your website?

  • Prices
  • A lot of deep scientific information and detailed statistics
  • Special offers
  • Certifications to show you’re qualified to provide a service
Answer
  • A lot of deep scientific information and detailed statistics

Which of the following is an example of a ‘call to action’ on a website?

  • A list of phone numbers customers can use to get in contact with you
  • A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address
  • An icon button that takes the customer to your social media accounts
  • A hotline phone number that helps users complete their purchases
Answer
  • A ‘Get directions to our store’ button which when clicked, redirects to a map displaying directions to the store based on the customer’s current address

What should you consider when developing your website content?

  • What your customers are looking for
  • Your latest promotions and discounts
  • Your brand values
  • Whether the content will go viral or not
Answer
  • What your customers are looking for

Fundamentals Of Digital Marketing Module (4/26) Plan Your Online Business Strategy

What is the first step in creating an online business strategy?

  • Identifying business goals
  • Understanding what the competition is doing 
  • Knowing the market
  • Aligning goals to the strategy
Answer
  • Identifying business goals

What is the purpose of the ‘See, Think, Do, Care’ framework?

  • To help determine a marketing strategy
  • To help a business understand the customer journey online
  • To help a business reach a global audience
  • To give insight into specific customer groups
Answer
  • To help a business understand the customer journey online

Why is optimising customer touchpoints online beneficial for businesses?

  • It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
  • It gives businesses the opportunity to save money on online advertising
  • It provides customers with value every time they come into contact with a brand, helping build trust
  • It gives businesses an opportunity to collect more data from potential customers
Answer
  • It provides customers with value every time they come into contact with a brand, helping build trust

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

  • Incorporate it within marketing materials across all channels to help raise customer awareness
  • Create an email campaign letting your customers know why you are unique
  • Film a video explaining your unique selling point and send it to employees
  • Create a press release and distribute it through your channels
Answer
  • Incorporate it within marketing materials across all channels to help raise customer awareness

What type of information can KPIs provide?

  • Audience segmentation
  • Long-term projections
  • Financial viability
  • Board decisions
Answer
  • Long-term projections

Fundamentals Of Digital Marketing Module (5/26) Get Started With Search

Why are search engines a great place for a business to be found?

  • People pay to use search engines, so there is a wealthy customer base there
  • People who search are actively looking for information, products or services
  • Search engines are a big trend these days
  • Search engines guarantee new customers
Answer
  • People who search are actively looking for information, products or services

What technology do search engines use to ‘crawl’ websites?

  • Androids
  • Interns
  • Automatons
  • Bots
Answer
  • Bots

Which of the following can help a search engine understand what your page is about?

  • The date it was published
  • The number of images used
  • The total number of words
  • The title tag
Answer
  • The title tag

Fill in the blank: Spending money on search advertising influences how your website appears in _.

  • Organic search results
  • The search results page
  • Business directories
  • Display advertising networks
Answer
  • The search results page

Which of these is an important factor in the paid search auction system?

  • How famous your brand name is
  • How cool your logo is
  • How long your business has been around
  • How relevant your ads are
Answer
  • How relevant your ads are

Which of these can Google Search Console help you to do?

  • It helps you increase your social media following
  • It helps you optimize your Google My Business listing
  • It helps you understand which keywords people are searching for on Google
  • It helps you run A/B tests on your home page
Answer
  • It helps you understand which keywords people are searching for on Google

Fundamentals Of Digital Marketing Module (6/26) Get Discovered With Search

Which of the following factors should you consider when optimising your website for search engines?

  • Colour scheme
  • Recycled content
  • Inspiring business name
  • Site popularity
Answer
  • Site popularity

What should be the first step of a structured SEO plan?

  • Identifying your ad budget
  • Buying an analytics software
  • Setting up your presence on social media sites
  • Keyword research
Answer
  • Keyword research

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

  • Social media following
  • Bid value
  • Domain authority
  • Average number of visitors to the company’s website
Answer
  • Bid value

Fill in the blank: Short strings of specific keywords with low search volume are called _.

  • Long-hair keywords
  • Long-tail keywords
  • High-relevance keywords
  • Top-tail keywords
Answer
  • Long-tail keywords

Which of the following would be an ideal goal for an SEO plan?

  • Increasing social media likes and follows
  • Increasing how many relevant people visit your website
  • Showing your website to as many people as possible
  • Being in first place in SERP for any keyword
Answer
  • Increasing how many relevant people visit your website

Fundamentals Of Digital Marketing Module (7/26) Make Search Work For You

Which of the following page titles would be most suitable for a website page describing a store’s return policy?

  • How to Send Stuff Back
  • [Company Name’s] Return Policy
  • Return Policy
  • Company Policies
Answer
  • [Company Name’s] Return Policy

Which of the following is a good way to get other websites to link to your site?

  • Keep linking to them until they link to you
  • Send them emails until they link to you
  • Building relationships with similar sites
  • Use as many relevant keywords on the page you’d like them to link to
Answer
  • Building relationships with similar sites

When expanding a business internationally, which of the following is most important to provide on your website?

  • Products and delivery details in the correct currency
  • Time and dates written in the local format
  • Exchange rate information
  • Free giveaways for local customers
Answer
  • Products and delivery details in the correct currency

Fundamentals Of Digital Marketing Module (8/26) Be Noticed With Search Ads

Search engine marketing can also be called what?

  • Pay-per-click advertising
  • Organic advertising
  • Search box marketing
  • One-click advertising
Answer
  • Pay-per-click advertising

In an SEM auction, your Quality Score is based on which aspect of your ad?

  • Bid
  • Relevance 
  • Wit
  • Length
Answer
  • E-commerce platforms
  • Mobile Applications 
  • Online point-of-sales systems 

Fill in the blank: It’s possible to determine how well a/an _ will perform without bidding on it.

  • Auction
  • Website
  • Keyword
  • Advert
Answer
  • Keyword

What should your search ad have in order to promote more clicks?

  • A call to action
  • A catchy headline
  • A close-up photo
  • A social media link
Answer
  • A call to action 

Fundamentals Of Digital Marketing Module (9/26) Improve Your Search Campaigns

Which of the following is a benefit of using relevant ads and landing pages?

  • Increased cost for ad placements
  • Higher ad positions on the search results page
  • Higher cost per clicks on your ads
  •  Ads that will ensure more purchases
Answer
  • Higher ad positions on the search results page

When it comes to search ads, which description best describes ‘negative keywords’?

  • Keywords with no association to your site
  • Keywords with a poor search volume
  • Keywords that are excluded from a campaign
  • Keywords that are typed incorrectly
Answer
  • Keywords that are excluded from a campaign

Fill in the blank: If you use __ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

  • Exact Match
  • Random Match
  • Direct match
  • Close match
Answer
  • Exact Match

What can conversion tracking in search help you measure?

  • How many transactions are completed on your site overall
  • How many people click on your SEM ad and end up browsing your site
  • How many people visiting your site from a search ad end up completing a purchase
  • How many customers your ad has converted into brand ambassadors
Answer
  • How many people visiting your site from a search ad end up completing a purchase

Fundamentals Of Digital Marketing Module (10/26) Get Noticed Locally

How can you improve a business’s visibility to people located near you geographically?

  • Translate your website into at least two more languages
  • Offer free phone support during business hours
  • Ensure you have good analytics on your website
  • Make sure your phone number, address and business hours are easy to find
Answer
  • Make sure your phone number, address and business hours are easy to find

Which of the following is an example of a local search?

  • “bike shop near me”
  • “bike shop in UK”
  • “local bicycle shop”
  • “bike shops”
Answer
  • “bike shop near me”

Which of the following is a benefit of registering your business in online local listings?

  • Discounted pricing on your search advertising campaigns
  • Increased likelihood of being discovered through search engines 
  • More mentions on social media platforms
  • Guaranteed sales to local customers
Answer
  • Increased likelihood of being discovered through search engines 

Which three pieces of information are essential to include first in your local directory listing?

  • Business address, website, telephone numbers
  • Business name, business address, telephone numbers
  • Website, telephone numbers, email address
  • Business name, email address, website
Answer
  • Business name, business address, telephone numbers

Fundamentals Of Digital Marketing Module (11/26) Help People Nearby Find You Online

Which of the following factors help search engines determine if your business is local?

  • Location details on the website, quality content and how mobile friendly the website is
  • Location details on the website, list of shops local to you and a contact form
  • Quality content, list of local suppliers and location details
  • Location GPS tags on photos, quality content and how mobile friendly the website is
Answer
  • Location details on the website, quality content and how mobile friendly the website is

When looking to attract a local audience, why it is important to optimise your website and content for mobile users?

  • Because local users tend to use their mobile devices when they’re out of the house
  • Because mobiles will replace desktop computers
  • Because all online users browse on mobile devices these days
  • Because marketing for mobile is more cost effective
Answer
  • Because local users tend to use their mobile devices when they’re out of the house

Which of the following can help you gain visibility in search engines?

  • Adding relevant content that highlights the location of your business
  • Including your address on your Twitter account
  • Optimising your site for desktop devices only
  • Adding a list of shops local to you on your website
Answer
  • Adding relevant content that highlights the location of your business

Fundamentals Of Digital Marketing Module (12/26) Get Noticed With Social Media

Which of the following can businesses achieve by using social media?

  • Attract new audiences
  • Build a good reputation with customers
  • Meet sales goals
  • Increase traffic to their website
Answer
  • Attract new audiences

Fill in the blank: Businesses should focus on social media platforms with _.

  • The biggest reputation
  • The most expected engagement
  • A relevant audience
  • The most users
Answer
  • A relevant audience

Which of the following is an example of a social media goal?

  • Acquire genuine reviews on products
  • Drive more traffic to your store
  • Develop one-way communication with customers
  • Mimic your competition’s approach
Answer
  • Drive more traffic to your store

Which details should you look to include on a business profile page on social media?

  • Details about the CEO
  • Link to a local listing site you’re on
  • Description of the business
  • Cost of products and services
Answer
  • Description of the business

Fundamentals Of Digital Marketing Module (13/26) Deep Dive Into Social Media

A robust social media plan includes which of the following?

  • A list of content that mimics competitor content
  • All of your online business goals
  • A long-term schedule identifying when to post content
  • A list of friends who can post on the accounts
Answer
  • A long-term schedule identifying when to post content

What is the best way to put your social content in front of people who don’t already follow you?

  • Increase your email marketing campaigns
  • Ask people to share your content to their networks
  • Use paid promotion to reach new audiences
  • Put links to your social on your website
Answer
  • Use paid promotion to reach new audiences

What can social media analytics tools help you measure when assessing campaign results?

  • Whether the campaign was more successful than your competitors
  • Whether the visitors liked the social campaigns or not
  • Whether a visitor called the store after seeing a social post
  • Whether the visitor clicked on a paid ad or organic listing
Answer
  • Whether the visitor clicked on a paid ad or organic listing

Which of the following is a pitfall when using social media for business?

  • 2-way conversation with customers
  • Not being present on every social media platform
  • Not having the resources to respond to comments and questions in a timely manner
  • Spending too much time reviewing social media analytics
Answer
  • Not having the resources to respond to comments and questions in a timely manner

Fundamentals Of Digital Marketing Module (14/26) Discover The Possibilities Of Mobile

When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?

  • Redesign your website colour scheme
  • Optimise your site
  • Create a mobile app
  • Shorten your website content
Answer
  • Optimise your site

What does responsive design mean?

  • Your visitors can manually adjust the size of your website
  • Your website will adapt to suit whichever device it is being viewed on
  • Your customers can provide feedback on the design of your site
  • Your website will respond to clicks faster
Answer
  • Your website will adapt to suit whichever device it is being viewed on

When it comes to optimising your website’s SEO for mobile users, which of the following is a crucial factor to keep in mind?

  • Short content and fewer images
  • Performance and usability
  • Usability and short content
  • Less video content
Answer
  • Performance and usability

What can a business use to send messages to users who have already downloaded their app?

  • Text messages
  • Pull notifications 
  • Push notifications
  • Email notifications
Answer
  • Push notifications

Fundamentals Of Digital Marketing Module (15/26) Make Mobile Work For You

When considering how mobile users will search for your business, which types of keywords should you focus on?

  • Long tail keywords
  • Shorter keywords and phrases
  • Longer keywords and phrases
  • Exact match keywords
Answer
  • Shorter keywords and phrases

Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?

  • The business has a mobile app instead of a website
  • The site include business phone numbers
  • The site works on different mobile devices
  • The site does not include any videos so it loads quickly
Answer
  • The site works on different mobile devices

Which of the following can be used to target an audience when using some social media ads?

  • People’s names
  • People’s address
  • People’s pet names
  • People’s relationship status
Answer
  • People’s relationship status

When making video content for your display ads, what is most important to ensure?

  • Videos are entertaining, long and include a CTA
  • Videos are relevant, short and include a CTA
  • Videos are relevant, long and include a URL
  • Videos are short, informative and include a phone number
Answer
  • Videos are relevant, short and include a CTA

Fundamentals Of Digital Marketing Module (16/26) Get Started With Content Marketing

Which of the following is an accurate definition of what a content marketing campaign involves?

  • Creating and posting content ad-hoc when you have the time
  • The creation of time-sensitive content that can be published through various channels
  • Regularly emailing customers with news about a business’s products or services
  • The creation and promotion of online materials with the goal of increasing interest in a product or service
Answer
  • The creation and promotion of online materials with the goal of increasing interest in a product or service

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

  • Marketing channels
  • Demographics
  • Audience segmentation
  • Group dynamics
Answer
  • Audience segmentation

Fill in the blank: When describing the purpose of content, what is missing? ‘To entertain, to inspire, to _ and to convince’.

  • Humour
  • Please
  • Surprise
  • Educate
Answer
  • Educate

Which of the following best describes why approaches to writing need to be adapted for online content?

  • Online readers have a reduced attention span, due to being flooded with information
  • Certain blogging platforms have a limit on the word count you can publish
  • Online readers only like to engage with long-form pieces of content
  • Online audiences are typically younger, so the language used needs to reflect this
Answer
  • Online readers have a reduced attention span, due to being flooded with information

What are ‘highlighting key dates’ and ‘considering multiple channels’ best practices of?

  • Creating a content calendar
  • Designing illustrations to support content
  • Segmenting your audience
  • Identifying social media influencers
Answer
  • Creating a content calendar

Which of the following metrics could help you understand which blog post is resonating the most with your audience?

  • Session duration
  • Page views
  • Referral traffic
  • Unique page views
Answer
  • Session duration

Fundamentals Of Digital Marketing Module (17/26) Connect Through Email

Which of the following will you need to start an email marketing programme?

  • A collection of email templates
  • A ‘Contact Us’ form
  • A way to collect people’s email addresses
  • A set budget
Answer
  • A way to collect people’s email addresses

Which of the following is a common feature of email marketing platforms?

  • Personalised, custom templates
  • A free list of email addresses you can target
  • A feature allowing users to unsubscribe from your emails
  •  Automation of your search ad campaigns
Answer
  • A feature allowing users to unsubscribe from your emails

Which of these is a good practice to keep in mind when sending emails to your contacts?

  • Run an A/B test on your subject line to determine which one works best
  • Send the same generic and simple message to your entire contact database
  • Include enough content in the email so there is no need for them to click away to read further elsewhere
  • Only include a call-to-action on the landing page you’re linking to in the email
Answer
  • Run an A/B test on your subject line to determine which one works best

If the open rate of your emails seems low, which of the following could help you fix that?

  • Redesign your website
  • Change the colour of the buttons inside your email
  • Send your emails to more contacts
  • Adjust the subject line of your email
Answer
  • Adjust the subject line of your email

Which of the following statements is true when it comes to running email campaigns for a business?

  • There’s no need to use sponsored ads within your email marketing
  • There’s no need for analytics when it comes to email marketing
  • You need to include personal contact details
  • You can use any imagery, despite copyright
Answer
  • There’s no need to use sponsored ads within your email marketing

Fundamentals Of Digital Marketing Module (18/26) Advertise On Other Websites

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